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Field Marketing Manager Jobs in Springfield, VA (NOW HIRING)

Medallia

Field Marketing Manager

Mclean, VA · On-site

$100K - $147K/yr

The Role and Team Medallia is seeking a motivated and organized Field Marketing Manager to support the development and execution of marketing events and programs that help our sales teams build ...

Medallia, Inc.

Field Marketing Manager

Mclean, VA · On-site

$100K - $147K/yr

The Role and Team Medallia is seeking a motivated and organized Field Marketing Manager to support the development and execution of marketing events and programs that help our sales teams build ...

MasterCard

B2B Field Marketing Manager

Arlington, VA · Remote

Title and Summary B2B Field Marketing Manager Our Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and ...

Expereo

Field Marketing Manager - US

Reston, VA · On-site

We are looking to rapidly scale our Marketing team and the Field Marketing Manager role will be central to helping the business achieve our growth plans. The role itself is key to the success of our ...

Expereo

Field Marketing Manager - US

Reston, VA · On-site

We are looking to rapidly scale our Marketing team and the Field Marketing Manager role will be central to helping the business achieve our growth plans. The role itself is key to the success of our ...

ID.me

Enterprise Marketing Manager

Mclean, VA · On-site

Sales & Field Marketing Support * Build campaign extensions of Field Marketing's event programs ... Project management chops - able to ship across overlapping deadlines and competing stakeholders.

ID.me

Enterprise Marketing Manager

Mclean, VA · On-site

Certain roles - such as field-based sales or other remote-by-design positions - may have different ... Enterprise Marketing Manager Location: Mountain View, CA or McLean, VA (Full-time, in-office) Role ...

Monex

Events and Field Marketing Manager

Washington, DC · On-site

$90K - $109K/yr

Events and Field Marketing Manager Location: Washington, DC; (Hybrid, after 60 days in-person) Status: Full-time; Exempt Reports to: Senior Manager of Demand Generation Typical Work Hours: 8:30 a.m ...

Software Technology Inc

Marketing Manager

Vienna, VA · Remote

Account Based Marketing Manager Location: Initial Remote (DC/VA locations) Duration: Fulltime ... Experience building and delivering field marketing campaigns, events, executive and key account ...

Software Technology Inc

Marketing Manager

Vienna, VA · On-site

Account Based Marketing Manager Location: Initial Remote (DC/VA locations) Duration: Fulltime ... field marketing campaigns, events, executive and key account programs and partner activity • ...

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Showing results 1-20

All JobsField Marketing JobsField Marketing Manager JobsField Marketing Manager Jobs in Springfield, VA

Field Marketing Manager information

See Springfield, VA salary details

$44.9K

$88.2K

$134.2K

How much do field marketing manager jobs pay per year?

As of Sep 1, 2026, the average yearly pay for field marketing manager in Springfield, VA is $88,198.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,900.00 and $106,000.00 per year, depending on experience, location, and employer.

What is a field marketing manager?

Field marketing managers oversee the day-to-day operations of the field marketing team. Field marketers go out to retail locations, events, and other public areas to promote the brand and increase product awareness. Some field marketers perform direct sales for the business as well. Field marketing managers hire and train their team members, create marketing campaigns and promotions that align with brand goals, and inspire their field market team so they can accomplish those goals. Qualifications for this career often include a bachelor’s degree and several years of relevant experience in successful marketing campaigns.

What are the key skills and qualifications needed to thrive as a field marketing manager?

To thrive as a Field Marketing Manager, you need expertise in marketing strategy, event planning, and lead generation, often supported by a degree in marketing or business. Familiarity with CRM platforms, marketing automation tools, and data analytics software is typically required. Outstanding communication, organizational abilities, and adaptability distinguish top performers in this role. These skills ensure effective campaign execution, alignment with sales teams, and measurable business growth in dynamic market environments.

How does a field marketing manager typically collaborate with sales teams to drive campaign success?

Field Marketing Managers work closely with sales teams to align marketing strategies with sales objectives. They regularly coordinate on campaign planning, share market insights, and gather feedback to tailor events and initiatives to local market needs. This collaboration ensures that marketing efforts effectively support lead generation and help sales teams convert prospects into customers, fostering a strong partnership that directly impacts revenue growth.

What is the difference between Field Marketing Manager vs Marketing Coordinator?

AspectField Marketing ManagerMarketing Coordinator
CredentialsBachelor's degree in marketing or related field; experience in marketing rolesBachelor's degree in marketing, communications, or related field; entry-level experience
Work EnvironmentLeads regional or field marketing teams; interacts with sales and event teamsSupports marketing campaigns; coordinates events and promotional activities
Industry UsageCommon in B2B, tech, and consumer goods industriesUsed across various industries for campaign support
Search & Comparison IntentHigh overlap in responsibilities and skills

The main difference is that a Field Marketing Manager oversees regional marketing efforts and manages teams, while a Marketing Coordinator supports campaign execution and event coordination. Both roles require marketing knowledge, but the manager role involves more strategic planning and leadership.

How much do field marketing managers make?

The average annual salary for a field marketing manager is approximately $70,000 to $100,000, depending on experience, industry, and company size. Salaries can vary based on location, with higher pay often found in major markets, and the role typically requires skills in marketing strategy, communication, and data analysis.

Is marketing a high paying field?

Field Marketing Managers typically earn competitive salaries that can vary based on experience, location, and industry. In general, marketing roles with managerial responsibilities tend to have higher pay compared to entry-level positions, especially in larger companies or specialized sectors. Certifications and skills in digital marketing tools can also influence earning potential.
More about Field Marketing Manager jobs

What job categories do people searching Field Marketing Manager jobs in Springfield, VA look for?

The top searched job categories for Field Marketing Manager jobs in Springfield, VA are:

What cities near Springfield, VA are hiring for Field Marketing Manager jobs?

Cities near Springfield, VA with the most Field Marketing Manager job openings:

Field Marketing Manager jobs near you
Infographic showing various Field Marketing Manager job openings in Springfield, VA as of August 2026, with employment types broken down into 83% Full Time, 15% Part Time, and 2% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $88,198 per year, or $42.4 per hour.

Field Marketing Manager

Medallia

Mclean, VA • On-site

$100K - $147K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 7 days ago

Job description

Overview
Medallia is the pioneer and market leader in Experience Management. Our award-winning SaaS platform, Medallia Experience Cloud, leads the market in the management of experiences, insights, and actions for candidates, customers, employees, patients, and residents alike.
We believe that every experience is a memory that can last a lifetime. Experiences shape the way people feel about a company. And they greatly influence how likely people are to advocate, contribute, and stay. At Medallia, we are committed to creating a world where organizations are loved by their customers and their employees.
We empower exceptional people to create extraordinary experiences together.
Bring your whole self.
The Role and Team
Medallia is seeking a motivated and organized Field Marketing Manager to support the development and execution of marketing events and programs that help our sales teams build relationships, engage customers and prospects, and drive pipeline.
In this role, you will partner closely with Sales and the broader Marketing organization to plan and execute regional marketing programs, including events and other demand generation activities. You'll help translate business priorities into effective marketing programs and ensure programs are executed seamlessly from planning through follow-up.
The ideal candidate is a strong project manager and collaborator who is comfortable working in a fast-paced environment, managing multiple priorities, and building trusted relationships with sales and cross-functional partners. This person should be hands-on, detail-oriented, and excited about creating experiences that deliver meaningful impact for the business.
Candidates based in the Tysons vicinity will be prioritized as this role is Hybrid, 3 days per week onsite.
Responsibilities
  • Partner with Sales to understand regional priorities, target accounts, and business objectives and translate them into effective field marketing programs.
  • Plan and execute a variety of field marketing events, including customer and prospect dinners, sponsorships at industry events, VIP events, etc.
  • Manage event execution from planning through post-event follow-up, including timelines, vendors, logistics, communications, attendee engagement, and reporting.
  • Work with Sales to drive attendance and engagement among target customers and prospects.
  • Collaborate with Demand Generation, Content, Product Marketing, Partner Marketing, Creative, and other marketing teams to extend and amplify field programs.
  • Support campaign and event communications, including invitations, registration campaigns, attendee communications, and post-event follow-up.
  • Track program performance and use data to identify opportunities to improve engagement, pipeline impact, and overall program effectiveness.
  • Maintain accurate program information and activity in Salesforce and other marketing systems.
  • Manage multiple programs and priorities simultaneously while maintaining strong attention to detail and follow-through.
  • Identify opportunities to improve field marketing processes, programs, and the customer experience.

Qualifications
Minimum Qualifications
  • 2+ years of experience in field marketing, event marketing, demand generation, or a related B2B marketing role.
  • Experience planning and executing marketing programs, events, or campaigns in a B2B environment.
  • Demonstrated ability to partner effectively with Sales and cross-functional marketing teams.
  • Demonstrated project management and organizational skills with the ability to manage multiple priorities and deadlines.
  • Strong written and verbal communication skills.
  • Experience using Salesforce or a similar CRM/marketing system.
  • Willingness to travel approximately 20-30% for events and other marketing initiatives, as needed.

Preferred Qualifications
  • Experience in an enterprise SaaS or technology environment.
  • Experience supporting regional or field marketing programs.
  • Familiarity with Marketo or similar marketing automation platforms.
  • Experience working with event technology and registration platforms.
  • Strong analytical skills and an interest in using data to measure and improve marketing programs.
  • Comfortable working in a fast-paced, collaborative environment where priorities can evolve.
  • Highly proactive, resourceful, and willing to roll up your sleeves to get things done.
  • Bachelor's degree in Marketing, Business, Communications, or a related field preferred.

Medallia is committed to equal pay and transparency. The annual base salary range for this position is $100,000 - $147,000. Please note that the salary range information provided is a general guideline and combines all of the distinct labor markets within the US. It is uncommon for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on a variety of factors. Medallia considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, candidate's work location, education/training, key skills, internal peer equity, external market data, as well as, market and business considerations when making compensation decisions.
Medallia also offers competitive health and wellness benefits, including but not limited to medical, dental, vision, 401(k), short-term and long-term disability, life and AD&D insurance, statutory leaves, paid parental leave, and paid holidays. Benefits and eligibility may vary by location and role.
At Medallia, we celebrate diversity and recognize the value it brings to our customers and employees. Medallia is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age (40 and over), disability, genetic information, veteran status or military service, or any other status protected by state or local law. Individuals with a disability who need an accommodation to apply please contact us at ApplicantAccessibility@medallia.com. For information regarding how Medallia collects and uses personal information, please review our Privacy Policies. Applications will be accepted for 30 days from the date this role was posted or until the role has been filled.

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