Skip to Main Content

What Is a Field Marketing Manager and How to Become One

Field Marketing Manager

What Is a Field Marketing Manager?

Field marketing managers oversee the day-to-day operations of the field marketing team. Field marketers go out to retail locations, events, and other public areas to promote the brand and increase product awareness. Some field marketers perform direct sales for the business as well. Field marketing managers hire and train their team members, create marketing campaigns and promotions that align with brand goals, and inspire their field market team so they can accomplish those goals. Qualifications for this career often include a bachelor’s degree and several years of relevant experience in successful marketing campaigns.

How to Become a Field Marketing Manager

The qualifications you need to begin a career as a field marketing manager include a bachelor’s degree in marketing, business, or a similar field. You also need previous job experience in sales or marketing and the ability to work in a fast-paced environment. Previous field marketing experience can give you the skills you need for these jobs. You also need excellent leadership, communication, time management, and organizational skills to excel in this career. Some positions require a valid driver’s license and reliable transportation to travel between event sites. You should also feel comfortable hosting meetings and training new employees on your team.

Field Marketing Manager Job Description Sample

With this Field Marketing Manager job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember, every employer is different and each will have unique qualifications when they hire for a Field Marketing Manager role.

Job Summary

We are seeking an experienced Field Marketing Manager to oversee our marketing team as they promote our brand to the public at tradeshows, retail stores, and other venues. In this role, you are responsible for recruiting and training your staff, implementing social media marketing campaigns, and analyzing market trends to determine how best to use our resources. You are also responsible for lead generation and marketing planning. Our ideal applicant has several years of field or event marketing experience and a bachelor's degree in business or marketing. You should also have management experience.

Duties and Responsibilities

  • Hire and train marketing team members
  • Schedule employees to attend trade shows, retail stores, or canvassing opportunities
  • Generate leads for marketers or sales representatives
  • Implement physical or digital marketing campaigns
  • Analyze the market and your campaigns' performance

Requirements and Qualifications

  • Bachelor's degree in marketing or business
  • Strong leadership and communication skills
  • Marketing experience (required)
  • Management experience (preferred)