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Field Marketing Coordinator Jobs (NOW HIRING)

About the role The Field Marketing Coordinator - Mature Market Growth is responsible for driving & executing sustained growth and maximizing client engagement within established Barry's studio ...

LGI Homes is seeking a Field Marketing Coordinator in the Green Cove Springs/Middleburg area. As one of the World's Most Trustworthy Companies and a Top Workplace in the USA, LGI Homes has a notable ...

Field Marketing Coordinator Are you a Field Marketing Coordinator who wants to work for an award winning company? Join our team and take your career to the next level by serving as the vital bridge ...

Field Marketing Coordinator Are you a Field Marketing Coordinator who wants to work for an award winning company? Join our team and take your career to the next level by serving as the vital bridge ...

Field Marketing Coordinator Are you a Field Marketing Coordinator who wants to work for an award winning company? Join our team and take your career to the next level by serving as the vital bridge ...

LGI Homes is seeking a Field Marketing Coordinator in the Ft. Mill, SC area. This position will cover our Riverchase Estates, Stoneridge Hills, and Knights Bridge communities. As one of the World ...

New

Field Marketing Coordinator Are you a Field Marketing Coordinator who wants to work for an award winning company? Join our team and take your career to the next level by serving as the vital bridge ...

LGI Homes is seeking a Field Marketing Coordinator in the Fort Worth area. This position will cover our Patriot Estates, Logan Square, Cresson Estates, and Vista West communities. As one of the World ...

LGI Homes is seeking a Field Marketing Coordinator in the Green Cove Springs/Middleburg area. As one of the World's Most Trustworthy Companies and a Top Workplace in the USA, LGI Homes has a notable ...

LGI Homes is seeking a Field Marketing Coordinator in the Green Cove Springs/Middleburg area. As one of the World's Most Trustworthy Companies and a Top Workplace in the USA, LGI Homes has a notable ...

LGI Homes is seeking a Field Marketing Coordinator for our communities in the south Fort Worth area. This position will cover our Patriot Estates, Logan Square, Cresson Estates, and Vista West ...

LGI Homes is seeking a Field Marketing Coordinator in the Ft. Mill, SC area. This position will cover our Riverchase Estates, Stoneridge Hills, and Knights Bridge communities. As one of the World ...

New

LGI Homes is seeking a Field Marketing Coordinator in the Green Cove Springs/Middleburg area. As one of the World's Most Trustworthy Companies and a Top Workplace in the USA, LGI Homes has a notable ...

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Field Marketing Coordinator information

See salary details

$37.5K

$60.4K

$79K

How much do field marketing coordinator jobs pay per year?

As of Aug 23, 2026, the average yearly pay for field marketing coordinator in the United States is $60,421.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $68,000.00 per year, depending on experience, location, and employer.

What is a field marketing coordinator?

Field Marketing Coordinators are professionals who plan and execute marketing campaigns at the local or regional level to promote a company's products or services. They work closely with sales teams, vendors, and event organizers to ensure effective branding and outreach in specific markets. Their responsibilities often include organizing events, managing promotional materials, analyzing market trends, and gathering feedback to improve marketing strategies. Field Marketing Coordinators play a key role in connecting a brand with its target audience through hands-on, localized marketing efforts.

How does a field marketing coordinator typically collaborate with sales teams to drive campaign success?

Field Marketing Coordinators work closely with regional sales teams to ensure that marketing initiatives align with sales objectives and customer needs. They often support sales by organizing local events, providing targeted marketing materials, and sharing insights from the field to refine strategies. Regular communication and joint planning sessions help both teams track results and adjust tactics for maximum impact. This collaboration is key to bridging the gap between marketing strategy and on-the-ground execution, ultimately driving lead generation and sales growth.

What are the key skills and qualifications needed to thrive as a field marketing coordinator, and why are they important?

To thrive as a Field Marketing Coordinator, you need a solid understanding of marketing principles, event planning experience, and typically a bachelor’s degree in marketing or a related field. Familiarity with CRM software, marketing automation tools, and analytics platforms is commonly required. Strong organizational skills, creativity, and excellent communication enable effective collaboration and execution of campaigns. These competencies are crucial for driving brand awareness, generating leads, and ensuring seamless field marketing operations.

What is the difference between Field Marketing Coordinator vs Sales Representative?

AspectField Marketing CoordinatorSales Representative
Primary FocusExecuting marketing campaigns, brand awareness, event coordinationDirect selling, client acquisition, revenue generation
Required SkillsMarketing knowledge, communication, event planningSales techniques, negotiation, product knowledge
Work EnvironmentMarketing events, trade shows, field visitsClient meetings, sales calls, territory visits
Common CertificationsMarketing certifications, event managementSales certifications, product training

While both roles operate in the field and require strong communication skills, a Field Marketing Coordinator focuses on executing marketing strategies and brand promotion, whereas a Sales Representative concentrates on direct sales and client relationships. Understanding these differences helps in choosing the right career path or job search focus.

What cities are hiring for Field Marketing Coordinator jobs?

Cities with the most Field Marketing Coordinator job openings:

What are the most commonly searched types of Field Marketing jobs?

The most popular types of Field Marketing jobs are:

Who are the top companies hiring for Field Marketing Coordinator jobs?

The top employers for Field Marketing Coordinator jobs are:

What states have the most Field Marketing Coordinator jobs?

States with the most job openings for Field Marketing Coordinator jobs include:

Infographic showing various Field Marketing Coordinator job openings in the United States as of August 2026, with employment types broken down into 67% Full Time, and 33% Part Time. Highlights an 100% In-person job distribution, with an average salary of $60,421 per year, or $29 per hour.

Field Marketing Coordinator

Barry's

New York, NY • On-site

$70K - $75K/yr

Full-time

Re-posted 10 days ago


Job description

We appreciate your interest in employment with Barry's! Barry's is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department (people@barrys.com).
Barry's is the Best Workout in the WorldTM®. Founded in West Hollywood in 1998, it's the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that's as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries. Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.
Please be aware that smoking is prohibited in all indoor areas of Barry's studios and corporate offices.
About the role
The Field Marketing Coordinator - Mature Market Growth is responsible for driving & executing sustained growth and maximizing client engagement within established Barry's studio markets. This role focuses on hyper local execution in increasing client acquisition, reactivating lapsed clients, and driving higher visit frequency among existing members.
The Field Marketing Coordinator partners closely with Studio Operations and Corporate Marketing to implement targeted marketing strategies that optimize studio performance and class utilization. This role ensures that mature studios maintain strong our brand presence, continue to attract new clients, and deepen engagement with existing members.
The Field Marketing Coordinator will leverage local partnerships, community activations, targeted outreach, and data-driven marketing initiatives to execute studio-level growth objectives.
What you'll do
Local Market Growth Strategy
  • Execute marketing strategies that support continued growth in established Barry's markets
  • Identifying opportunities to increase demand and class utilization
  • Supporting studios in attracting new clients to the brand
  • Maintaining Barry's visibility and brand relevance in competitive markets
  • Partnering with studio leadership/operation teams to identify market-specific growth opportunities

Client Acquisition
  • Drive new client acquisition through local marketing initiatives and partnerships.
  • Identifying and developing relationships with local businesses, corporate partners, and community organizations, and social networks/platforms
  • Supporting targeted outreach campaigns that introduce new clients to Barry's
  • Activating grassroots marketing initiatives that generate trial classes

Client Engagement Growth
  • Drive strategies that increase client visit frequency and long-term engagement.
  • Responsibilities include:
  • Working closely with Tier 1 Campaign Managers to utilize the brand campaigns to elevate paid attendance
  • Supporting initiatives that encourage members to attend classes more regularly
  • Developing community-based programming and events that strengthen client loyalty
  • Partnering with studios to create campaigns that reward consistency and engagement

Community Partnerships & Local Marketing
  • Develop strong partnerships that support brand visibility and ongoing client acquisition.
  • Building relationships with key local businesses and organizations
  • Coordinating events and partnerships that introduce Barry's to new audiences
  • Supporting corporate wellness programs and local brand collaborations

Lapsed Client Reactivation
  • Support studio teams in re-engaging lapsed clients and encouraging them to return to Barry's.
  • Identifying lapsed client cohorts and reactivation opportunities
  • Supporting targeted marketing campaigns that encourage return visits
  • Partnering with studio teams to create compelling incentives or community-driven initiatives

KPI Ownership & Performance Tracking - Mature Market Growth KPIs
  • The Field Marketing Coordinator is responsible for supporting studio teams in achieving key performance metrics in mature markets.
  • The Field Marketing Coordinator is accountable for driving marketing initiatives that support the following growth objectives:

Qualifications
  • 2-4 years of experience in marketing, field marketing, community marketing, or a related role (fitness, hospitality, retail, or lifestyle brands preferred)
  • Proven ability to support local market growth initiatives and execute marketing strategies across multiple locations or regions
  • Experience driving client acquisition through grassroots marketing, partnerships, and community engagement efforts
  • Demonstrated ability to build and maintain relationships with local businesses, corporate partners, and community organizations
  • Strong understanding of customer lifecycle marketing, including acquisition, engagement, retention, and reactivation strategies
  • Comfortable analyzing performance metrics (e.g., acquisition, conversion, utilization, retention) and translating insights into actionable recommendations
  • Experience supporting targeted campaigns, events, and activations that drive trial and repeat engagement
  • Highly organized with strong project management skills; able to manage multiple initiatives and deadlines simultaneously
  • Strong collaboration skills with the ability to partner cross-functionally with studio leadership, operations, and centralized marketing teams
  • Excellent communication skills, both written and verbal
  • Proactive, solutions-oriented mindset with a willingness to test, learn, and iterate quickly
  • Passion for fitness, wellness, and community-driven brand experiences

The pay range for this role is:
70,000 - 75,000 USD per year (New York)
70,000 - 75,000 USD per year (Los Angeles)

Barry's logo

About Barry's

Sourced by ZipRecruiter

Industry

Fitness and sports centers

Company size

1,001 - 5,000 Employees

Headquarters location

Miami, FL, US

Year founded

1998