ZipRecruiter

Log In

1

Event Marketing Manager Jobs in Virginia (NOW HIRING)

Cvent

Event Marketing Manager

Tysons, VA · On-site

Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and ...

ICF

Event Marketing Specialist

Reston, VA · On-site

Reporting to the Senior Marketing Manager, the Event Marketing Specialist will help tell our story through virtual and in-person events, including tradeshows, client events, webinars, and more. We're ...

LeafHome

Event Marketer

Fairfax, VA · On-site

$18/hr

Responsible for exceeding issued lead targets and goals administered by the Event Marketing Manager. * Interact with potential customers and provide product demonstrations using high energy and ...

LeafHome

Event Marketer

Norfolk, VA

$18/hr

Responsible for exceeding issued lead targets and goals administered by the Event Marketing Manager. * Interact with potential customers and provide product demonstrations using high energy and ...

LeafHome

Event Marketer

Richmond, VA

$18/hr

Responsible for exceeding issued lead targets and goals administered by the Event Marketing Manager. * Interact with potential customers and provide product demonstrations using high energy and ...

LeafHome

Event Marketer

Fairfax, VA · On-site

$18/hr

Responsible for exceeding issued lead targets and goals administered by the Event Marketing Manager. * Interact with potential customers and provide product demonstrations using high energy and ...

LeafHome

Event Marketer

Norfolk, VA · On-site

$18/hr

Responsible for exceeding issued lead targets and goals administered by the Event Marketing Manager. * Interact with potential customers and provide product demonstrations using high energy and ...

LeafHome

Event Marketer

Richmond, VA · On-site

$18/hr

Responsible for exceeding issued lead targets and goals administered by the Event Marketing Manager. * Interact with potential customers and provide product demonstrations using high energy and ...

LeafHome

Event Marketer

Richmond, VA · On-site

$18/hr

Responsible for exceeding issued lead targets and goals administered by the Event Marketing Manager. * Interact with potential customers and provide product demonstrations using high energy and ...

FMI

Senior Manager, Event Marketing

Arlington, VA · On-site

Plan and Lead Strategic Event Marketing, and Project Management to Meet Event Revenue Goals Collaborate with the Senior Director and Vice President of Marketing to develop and execute short- and ...

FMI

Senior Manager, Event Marketing

Arlington, VA

Plan and Lead Strategic Event Marketing, and Project Management to Meet Event Revenue Goals * Collaborate with the Senior Director and Vice President of Marketing to develop and execute short- and ...

Fmi

Senior Manager, Event Marketing

Arlington, VA · On-site

$87 - $114/hr

Key Job Responsibilities Plan and Lead Strategic Event Marketing, and Project Management to Meet Event Revenue Goals * Collaborate with the Senior Director and Vice President of Marketing to develop ...

NRECA

Marketing Manager

Arlington, VA · On-site

$70 - $90/hr

NRECA's Marketing Manager is responsible for developing and executing product marketing strategies ... Experience in product marketing, event marketing or education marketing (preferred) * Experience ...

next page

Showing results 1-20

All JobsEvent Marketing JobsEvent Marketing Manager JobsEvent Marketing Manager Jobs in Virginia

Event Marketing Manager information

See Virginia salary details

$34.2K

$102K

$149.7K

How much do event marketing manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for event marketing manager in Virginia is $101,976.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $148,700.00 per year, depending on experience, location, and employer.

What is an event marketing manager?

An event marketing manager oversees the development and delivery of events held to promote a company, brand, or product. In this role, your job duties include managing a team of event planners and consulting with the company’s marketing and sales strategists to determine how to successfully produce public or private events, such as pop-ups, tastings, or openings. Qualifications for this career typically include some education in event management or a few years of related experience. You should be familiar with event planning and coordination and have excellent verbal communication and leadership skills.

How does an event marketing manager typically collaborate with other departments to ensure successful event execution?

Event Marketing Managers work closely with various teams such as sales, product, and creative departments to deliver cohesive and impactful events. They often coordinate with the sales team to align event goals with business objectives, work with designers to ensure consistent branding, and communicate with logistics or operations teams to handle onsite requirements. Strong cross-functional collaboration is essential, as it ensures that every aspect of the event—from messaging to attendee experience—supports the company's overall strategy and objectives.

What are the key skills and qualifications needed to thrive as an event marketing manager, and why are they important?

To thrive as an Event Marketing Manager, you need expertise in event planning, marketing strategy, and project management, typically supported by a degree in marketing or communications. Familiarity with CRM tools, event management software (such as Cvent or Eventbrite), and analytics platforms is essential. Strong organizational skills, creativity, and excellent interpersonal communication set top performers apart in this role. These abilities are crucial for designing impactful events, maximizing attendee engagement, and achieving business objectives efficiently.

What is the difference between Event Marketing Manager vs Event Coordinator?

AspectEvent Marketing ManagerEvent Coordinator
Primary FocusDeveloping marketing strategies for events to promote brand awareness and engagementPlanning and executing event logistics and operations
Required SkillsMarketing, branding, communication, project managementOrganization, coordination, vendor management, attention to detail
Work EnvironmentMarketing departments, agencies, corporate settingsEvent venues, hotels, conference centers
Common CertificationsEvent planning, marketing certificationsEvent planning certifications, hospitality training

While both roles are involved in events, the Event Marketing Manager focuses on promoting and marketing events to achieve strategic goals, whereas the Event Coordinator handles the logistical execution of events. Understanding these differences helps in choosing the right career path or job search focus.

How much does an event marketing manager make?

The average salary for an event marketing manager in the United States ranges from $55,000 to $105,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in digital marketing or data analysis can earn higher compensation, often supplemented with bonuses or benefits.

Is an event marketing manager a high paying job?

Event marketing managers typically earn salaries above the national average for marketing roles, with compensation varying based on experience, location, and company size. Senior roles or those in large organizations can offer higher pay, often including bonuses and benefits. Strong skills in project management, communication, and digital marketing tools can also influence earning potential.
More about Event Marketing Manager jobs

What are the most commonly searched types of Event Marketing jobs in Virginia?

The most popular types of Event Marketing jobs in Virginia are:

What are popular job titles related to Event Marketing Manager jobs in Virginia?

For Event Marketing Manager jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Event Marketing Manager jobs in Virginia look for?

The top searched job categories for Event Marketing Manager jobs in Virginia are:

What cities in Virginia are hiring for Event Marketing Manager jobs?

Cities in Virginia with the most Event Marketing Manager job openings:

Event Marketing Manager jobs near you
Infographic showing various Event Marketing Manager job openings in Virginia as of August 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $101,976 per year, or $49 per hour.

Event Marketing Manager

Cvent

Tysons, VA • On-site

Full-time

Re-posted 15 days ago

Job description

Overview:
Our Culture and Impact
Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we're transforming the meetings and events industry through innovative technology that powers the human connection.
Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.
AI at Cvent: Leading the Future
Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we're committed to continuous learning and adaptation-AI isn't just a tool for us, it's part of our DNA. We're looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you'll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.
Throughout our interview process, you'll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you're excited to be part of a team that's leading the way in AI-powered collaboration, we'd love to meet you.
The Event Marketing Manager sits within Cvent's Meetings and Events team and owns the end-to-end lifecycle of event-led marketing programs - with primary focus on Cvent's flagship hosted events: Cvent CONNECT US and Cvent CONNECT Europe; as well as our top tier North America trade shows, and top tier brand programs. This is a high-impact, cross-functional role responsible for translating brand strategy and event programming into pipeline-driving campaigns that span pre-event, on-site, and post-event promotion, nurture, and sales enablement.
The ideal candidate brings a marketer's mindset and an operator's discipline - equally comfortable crafting audience segmentation strategies as they are analyzing MQL conversion data. You will partner closely with Event Design, Brand, and Sales to ensure every event becomes a demand generation engine.
In This Role, You Will:
WHAT YOU'LL OWN
Hosted and Attended Event Campaign Strategy
  • Own and execute the integrated campaign playbook for Cvent CONNECT US from strategy to pipeline conversion
  • Set the strategy and manage the personnel responsible for execution of Cvent CONNECT Europe
  • Develop audience segmentation and targeting models to maximize registration, attendance, and post-event MQL generation
  • Define and maintain campaign themes for Cvent's hosted and attended events that map to Cvent's brand and content pillars

End-to-End Campaign Execution
  • Design and launch multi-channel demand gen campaigns spanning email, paid social, organic social, employee advocacy, and influencers
  • Enable sales to set appointments and engage with attendees pre-event
  • Build and optimize post-event nurture sequences to convert attendee engagement into qualified pipeline opportunities
  • Lead campaign execution across Tier 1 trade shows, with accountability for impression, engagement, and conversion benchmarks

AI-Powered Content & Personalization
  • Leverage Cvent's AI content strategy to create, repurpose, and scale marketing assets - including agentic workflows and AI-driven personalization
  • Integrate AI tools (Glean, Claude, and others) into standard campaign workflows and share best practices with the broader M&E team
  • Lead production of AI-assisted assets in support of expansion and NRR programs

Performance Analytics & Funnel Ownership
  • Build and maintain tracking of MQLs, conversion rates, pipeline attribution, and campaign ROI across all programs
  • Establish and evolve attribution models that connect event investment to revenue outcomes
  • Report pipeline impact to M&E leadership quarterly; use data to optimize campaigns mid-flight

HOW SUCCESS IS MEASURED
  • Pipeline influenced by owned campaigns ($ attributed)
  • MAL to MQL and MQL to SQL conversion rates from post-event nurture sequences
  • Funnel conversion rates: registration • MQL • opportunity
  • Number of integrated campaigns launched connecting brand pillars to TEP
  • Improved performance across integrated marketing campaigns
  • Efficiency and measurable lift from AI-powered workflows
  • QoQ improvement in marketing campaign performance across programs

STRATEGIC ALIGNMENT
This role directly supports Cvent's three corporate strategy pillars:
Pillar 1 - Growth & Performance Culture: Revenue-generating events, new logo growth, enterprise GANE account expansion, and NRR/GRR through customer retention.
Pillar 2 - AI Innovation for Customers: Agentic content creation, AI-driven personalization, and next-gen attendee and planner experiences.
Pillar 3 - Scaling Operations Efficiently: Automation, AI adoption across the workflow, and scalable campaign frameworks that reduce time-to-launch.
Here's What You Need:
Required
  • 7+ years in B2B event marketing, demand generation, or integrated marketing
  • Proven experience owning end-to-end campaign strategy for large-scale hosted events or conferences
  • Strong command of marketing funnel mechanics - from top-of-funnel awareness through MQL qualification and pipeline conversion
  • Familiarity with AI content tools and agentic workflows for content creation and repurposing
  • Data-driven mindset with experience building attribution models and campaign dashboards
  • Excellent cross-functional collaboration and stakeholder communication skills

Preferred
  • Proficiency with marketing automation platforms (Marketo, HubSpot, or similar) and CRM systems (Salesforce)
  • Experience marketing event technology, SaaS, or adjacent B2B platforms
  • Wrike (or similar project management tool) and Cvent experience
  • Background in audience segmentation strategy for enterprise and mid-market accounts
  • Experience presenting performance insights to senior leadership

WHY THIS ROLE, WHY NOW
Cvent is at an inflection point - our Total Events Program is among the most powerful demand gen assets in our portfolio, and this role is the connective tissue between event experience and revenue outcome. As we formalize our demand generation discipline and expand AI-powered campaign capabilities, this manager will have the opportunity to define what world-class event-led demand gen looks like for Cvent - and to build a model that scales across programs, verticals, and geographies.
If you thrive at the intersection of creative strategy and analytical rigor, and you want to own something that matters from end to end, this is the role.

Apply