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Equestrian Brand Design Jobs (NOW HIRING)

Ariat

Ariat Brand Shop - Scottsdale, AZ

Scottsdale, AZ · On-site

$14.85 - $17.50/hr

... equestrian enthusiasts . Ariat is driven by world class design, innovation and technology all ... Job Types: Full-time, Part-time About Ariat Ariat is an innovative, outdoor global brand with roots ...

Ariat

Ariat Brand Shop - Denver, CO

Denver, CO · On-site

$19 - $22/hr

... equestrian enthusiasts . Ariat is driven by world class design, innovation and technology all ... Job Types: Full-time, Part-time About Ariat Ariat is an innovative, outdoor global brand with roots ...

Ariat

Ariat Brand Shop - Gretna, NE

Gretna, NE · On-site

$15 - $17/hr

... equestrian enthusiasts . Ariat is driven by world class design, innovation and technology all ... Job Types: Full-time, Part-time About Ariat Ariat is an innovative, outdoor global brand with roots ...

Ariat

Ariat Brand Shop - Studio City, LA

Studio City, CA · On-site

$17.50 - $19.50/hr

... equestrian enthusiasts . Ariat is driven by world class design, innovation and technology all ... Job Types: Full-time, Part-time About Ariat Ariat is an innovative, outdoor global brand with roots ...

Ariat

Ariat Brand Shop, Fresno, CA

Fresno, CA · On-site

$17 - $19/hr

... equestrian enthusiasts . Ariat is driven by world class design, innovation and technology all ... Job Types: Full-time, Part-time About Ariat Ariat is an innovative, outdoor global brand with roots ...

Ariat

Ariat Brand Shop, Lexington, KY

Lexington, KY · On-site

$14 - $16/hr

... equestrian enthusiasts . Ariat is driven by world class design, innovation and technology all ... Job Types: Full-time, Part-time About Ariat Ariat is an innovative, outdoor global brand with roots ...

Ariat

Ariat Brand Shop, Ft. Worth Stockyards

Fort Worth, TX · On-site

$14 - $16/hr

... equestrian enthusiasts . Ariat is driven by world class design, innovation and technology all ... Job Types: Full-time, Part-time About Ariat Ariat is an innovative, outdoor global brand with roots ...

Ariat

Ariat Brand Shop - Las Vegas, NV

Las Vegas, NV · On-site

$18 - $22/hr

... equestrian enthusiasts . Ariat is driven by world class design, innovation and technology all ... Job Types: Full-time, Part-time About Ariat Ariat is an innovative, outdoor global brand with roots ...

Equinavia

Graphic Designer

Watertown, CT

$50K/yr

Equinavia is a leader in the equestrian industry, offering a wide range of high-quality products ... Collaborate on trade show design, ensuring a consistent brand presence. Required Skills ...

Ariat

Ariat Outlet, Pheonix/Chandler, AZ

Chandler, AZ · On-site

$14.85 - $17.50/hr

... equestrian enthusiasts . Ariat is driven by world class design, innovation and technology all ... Job Types: Full-time, Part-time About Ariat Ariat is an innovative, outdoor global brand with roots ...

Ariat

Ariat Work Store - Fresno

Fresno, CA · On-site

$17 - $19/hr

... equestrian enthusiasts . Ariat is driven by world class design, innovation and technology all ... Job Types: Full-time, Part-time About Ariat Ariat is an innovative, outdoor global brand with roots ...

Ariat

Ariat Outlet, Lehi, UT

Salt Lake City, UT · On-site

$15 - $17.50/hr

... equestrian enthusiasts . Ariat is driven by world class design, innovation and technology all ... Job Types: Full-time, Part-time About Ariat Ariat is an innovative, outdoor global brand with roots ...

Ariat

Ariat Retail Store - Portland #1 Work

Portland, OR · On-site

$16.20 - $18.20/hr

... equestrian enthusiasts . Ariat is driven by world class design, innovation and technology all ... Job Types: Full-time, Part-time About Ariat Ariat is an innovative, outdoor global brand with roots ...

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Showing results 1-20

All JobsEquestrian Brand Design Jobs

Equestrian Brand Design information

See salary details

$38K

$108.2K

$146K

How much do equestrian brand design jobs pay per year?

As of Jul 15, 2026, the average yearly pay for equestrian brand design in the United States is $108,211.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,500.00 and $146,000.00 per year, depending on experience, location, and employer.

What is the difference between Equestrian Brand Design vs Equestrian Graphic Designer?

AspectEquestrian Brand DesignEquestrian Graphic Designer
CredentialsDesign degree, branding certificationsDesign degree, graphic design certifications
Work EnvironmentBrand agencies, freelance, in-house branding teamsDesign studios, freelance, marketing departments
Industry UsageFocuses on brand identity, strategy, and positioningFocuses on creating visual graphics for campaigns and products

Equestrian Brand Designers specialize in developing overall brand identities, including logos, messaging, and positioning within the equestrian industry. In contrast, Equestrian Graphic Designers focus on creating visual assets like advertisements, packaging, and digital graphics. While both roles require design skills and industry knowledge, Brand Designers have a broader strategic role, whereas Graphic Designers concentrate on visual execution.

What are some unique challenges faced when designing for equestrian brands, and how can I prepare for them?

Designing for equestrian brands often requires a deep understanding of both traditional equestrian aesthetics and modern branding trends. One common challenge is balancing the heritage and prestige associated with the sport with the need for fresh, appealing visuals that stand out in a competitive market. You'll also need to be mindful of the specific needs of horse owners and riders, such as clarity of product information and durability of branded materials. Collaborating closely with product managers and marketing teams is essential to ensure the brand's visual identity aligns with its values and target audience. Gaining familiarity with equestrian culture and staying updated on design trends within the industry will help you succeed in this role.

What are the key skills and qualifications needed to thrive as an Equestrian Brand Designer, and why are they important?

To excel as an Equestrian Brand Designer, you need a strong background in graphic design, branding principles, and an understanding of the equestrian industry, often supported by a design degree or relevant experience. Familiarity with industry-standard design software such as Adobe Creative Suite and knowledge of digital marketing platforms are typically required. Creativity, attention to detail, and effective communication skills help set professionals apart in this niche field. These skills ensure that brands are visually compelling, resonate with their target audience, and successfully differentiate themselves in the competitive equestrian market.

What is equestrian brand design?

Equestrian brand design is the process of creating a visual identity and branding strategy specifically for businesses and organizations within the equestrian industry. This includes designing logos, selecting color schemes, and developing marketing materials that resonate with horse enthusiasts, riders, and equestrian professionals. The goal is to communicate the brand’s values, appeal to the target audience, and establish a recognizable and trustworthy presence in a competitive market. Effective equestrian brand design blends industry knowledge with creative design to reflect the unique traditions and aesthetics of the equestrian world.
More about Equestrian Brand Design jobs
What cities are hiring for Equestrian Brand Design jobs? Cities with the most Equestrian Brand Design job openings:
What states have the most Equestrian Brand Design jobs? States with the most job openings for Equestrian Brand Design jobs include:
What job categories do people searching Equestrian Brand Design jobs look for? The top searched job categories for Equestrian Brand Design jobs are:
Equestrian Brand Design jobs near you
Infographic showing various Equestrian Brand Design job openings in the United States as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $108,211 per year, or $52 per hour.

Director of Marketing & Brand Strategy

World Equestrian Center

Ocala, FL • On-site

Full-time

Posted 21 days ago

Job description

The Director of Marketing & Brand Strategy develops, leads, and inspires through scalable strategies and innovation plans for World Equestrian Center, World Equestrian Center subsectors (i.e., hospitality, equine, retail, etc.), and its team members. Works to ensure that all strategies maintain brand foundations of Quality, Class, and Distinction, and legacy as the premier equestrian facility in the World, while working towards the future evolution of the brand(s).
Through all efforts, the Director of Marketing & Brand Strategy focuses on critical thinking and creative problem-solving to drive market distinction, product differentiation, revenue growth (new and existing locations), brand and concept development, storytelling, and team member engagement.
Primary Responsibilities:
  • Develop and execute comprehensive marketing plans and strategies to drive brand awareness, customer acquisition and retention, and revenue growth across equestrian and hospitality business lines.
  • Lead integrated marketing campaigns across digital, social, PR, events, and traditional channels to support equestrian programming, competitions, and hospitality offerings.
  • Define audience segmentation, brand positioning, and messaging to elevate the World Equestrian Center as a premier equestrian and destination experience.
  • Oversee marketing for equine events and industry sponsorships and partnerships, alongside hospitality initiatives including lodging, dining, and guest experiences.
  • Collaborate cross-functionally with operations, sales, events, executive leadership, Ownership, and Board of Directors to align marketing with business objectives, company's vision and mission, furnish insider insights, strategies, and provide guidance to steer company endeavors.
  • Leverage data, analytics, and market research to drive decision-making, brand relevancy, and guest engagement, optimize performance, and identify growth opportunities.
  • Ensure brand consistency and ongoing evolution across all business units, including equine, hospitality, retail, and affiliated properties.
  • Identify new platforms to grow World Equestrian Center's internal and external storytelling to reach new audiences.
  • Develop and manage strategic marketing plan, marketing and media budgets, and performance metrics.
  • Monitor current forecast and future financial/business performance and are actively involved in analyzing and implementing required changes.
  • Consistently performs competitive analysis of other National and International properties and shows, seeking ways to maintain or improve our competitive edge across markets.
  • Participate in the hotel orientation program to discuss hotel and corporate philosophy; ensure senior management support of the program.
  • Eliminate barriers to communication and alignment between both internal and external teams and businesses.
  • Create compelling content and messaging that effectively communicate the value proposition of our products and services to the target audience
  • Develop strong integration strategies for content messaging and media applications to deliver best-in-class messaging.
  • Drive digital marketing initiatives, including website optimization, SEO/SEM, email marketing, social media, and marketing automation, to enhance customer engagement and lead generation.
  • Champion customer-centricity and ensure seamless customer experience across all marketing touchpoints, from initial brand awareness to post-purchase engagement.
  • Lead and develop a high-performing marketing team, fostering innovation, collaboration, and accountability. Provide strategic guidance, mentorship, and professional development opportunities to team members, promoting their growth and success. Conduct regular (weekly) meetings to ensure proper workflows, load distribution, and prioritization of initiatives and projects.
  • Build and maintain relationships with media, community partners, governmental agencies, and industry stakeholders.
  • Manage, approve, and facilitate all third-party media requests and releases.
  • Identify opportunities for cross-brand promotion within the Roberts family of companies, specifically WEC, WEC Wilmington, Royal Shell, Golden Ocala, Roberts Design/Equestrian Luxury Homes, R+L Global, and other Roberts lodging properties. Conduct regular meetings with stakeholders to develop and deliver initiatives and future events.
  • Work with and support Sponsorship Sales to monitor performance, deliverables, and financial impacts of each agreement.
  • Function as Subject Matter Expert for Guest Satisfaction Data (Medallia, Google, TripAdvisor, OpenTable, etc.) to drive analytics and work with operations leaders on developing strategies to improve guest experience and drive positive brand sentiment.

This job description in no way states or implies that these are the only duties to be performed by the associate occupying this position. Associates will be required to perform any other job-related duties assigned by their supervisor. This document does not create an employment contract, implied or otherwise, other than an "at-will" employment relationship.
Qualifications, Education, Experience, Skills, and Abilities:
  • Bachelor's degree in Marketing, Business, Hospitality, or related field
  • 10+ years of marketing, brand strategy, and communications experience, preferably in equine, hospitality, destination, and/or luxury sectors.
  • Knowledge of the luxury travel sector, including hospitality
  • A preference will be given to candidates with work experience in Sports, Destinations, and/or Equine.
  • Proven success leading integrated marketing strategies for multi-faceted and/or complex, global brands
  • Experience managing agencies, media strategy, and marketing budgets.
  • Recognized for excellent managerial and organizational skills and have demonstrated proven leadership and a track record of mentoring and developing talent.
  • Strong interpersonal skills and the ability to work effectively at all levels of the organization and in a multicultural environment.
  • Candidate will be balanced in experience and personality, providing both creative direction and detailed performance analysis.
  • Strong analytical, strategic thinking, and leadership skills
  • Proficient in Microsoft Word, Excel, Outlook, and PowerPoint
  • Equine industry knowledge or experience strongly preferred.
  • Valid driver's license required; ability to travel as needed.
  • Position is based on property in Ocala, Florida.

The World Equestrian Center is managed by Columbus Hospitality Management, a company committed to providing quality service and memorable guest experiences in a positive, welcoming work environment and to offering development opportunities.
We are proud to be a Drug-Free Workplace/EOE. All applicants will be required to submit a background check prior to employment.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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