As a Paid Media Specialist for Optimal, you are responsible for the overall execution of paid media campaigns for your designated clients. Who Are We? Optimal is a performance marketing agency on a ...
As a Paid Media Specialist for Optimal, you are responsible for the overall execution of paid media campaigns for your designated clients. Who Are We? Optimal is a performance marketing agency on a ...
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Entry Level Media information
See Texas salary details
$27.5K - $30.1K
0% of jobs
$30.1K - $32.7K
1% of jobs
$32.7K - $35.2K
2% of jobs
$35.2K - $37.8K
5% of jobs
$37.8K - $40.4K
10% of jobs
$41.7K is the 25th percentile. Wages below this are outliers.
$40.4K - $43K
14% of jobs
$43K - $45.6K
12% of jobs
The median wage is $46.5K / yr.
$45.6K - $48.1K
17% of jobs
$48.1K - $50.7K
14% of jobs
$50.8K is the 75th percentile. Wages above this are outliers.
$50.7K - $53.3K
15% of jobs
$53.3K - $55.9K
11% of jobs
$27.5K
$46.2K
$55.9K
How much do entry level media jobs pay per year?
What is an entry level media job?
What are the key skills and qualifications needed to thrive as an entry level media professional?
What are some typical challenges faced by entry level media professionals, and how can they be effectively managed?
What is the difference between Entry Level Media vs Entry Level Marketing?
| Aspect | Entry Level Media | Entry Level Marketing |
|---|---|---|
| Required Credentials | High school diploma or equivalent; some roles may prefer related internships | High school diploma or equivalent; often some marketing coursework or certifications |
| Work Environment | Media agencies, broadcasting companies, digital media firms | Advertising agencies, corporate marketing departments, digital marketing firms |
| Industry Usage | Media planning, content creation, digital media management | Market research, campaign planning, brand promotion |
Entry Level Media roles focus on media planning, content management, and digital media tasks within media companies or agencies. Entry Level Marketing positions involve supporting marketing campaigns, market research, and brand promotion. While both roles require similar foundational skills and certifications, they differ in their primary focus and work environment. Understanding these differences helps job seekers target the right roles based on their interests and skills.
What are the most commonly searched types of Media jobs in Texas?
The most popular types of Media jobs in Texas are:
What are popular job titles related to Entry Level Media jobs in Texas?
For Entry Level Media jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Entry Level Media jobs in Texas look for?
The top searched job categories for Entry Level Media jobs in Texas are:
What cities in Texas are hiring for Entry Level Media jobs?
Cities in Texas with the most Entry Level Media job openings:

Full-time
Medical, Dental, Vision, Retirement, PTO
Re-posted 25 days ago
Job description
At Optimal, we are actively looking to scale standout candidates - those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through.
As a Paid Media Specialist for Optimal, you are responsible for the overall execution of paid media campaigns for your designated clients.
Who Are We?
Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients' marketing goals. Brand, campaign, or cause: we maximize performance at every moment.
We are not only digital media strategists - we're award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.
Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.
We're always looking for exceptional people to join our team. If this sounds like you, please apply!
Key Qualities:
- Analytical - Will love geeking out with us over pivot tables and diving into spreadsheets of data to understand what drives performance.
- Creative - Appreciates that digital advertising campaigns are equal parts data analytics and good creative design. Can tap into both their right and left brain to come up with creative solutions.
- Scientifically-Minded - Fancies themselves a bit of a mad scientist. Enjoys testing new ideas, analyzing results, and experimenting with changes to find success.
- Growth Mentality - Embraces intellectual challenges and seizes opportunities to improve skills and seek out new knowledge.
- Passionate - Brings it. Hungry, ambitious, motivated, and competitive, with a strong work ethic.
- Resourceful - Will Google literally anything. A true self-starter who enjoys learning new skills and researching new ideas on their own.
- Organized and Detail-Oriented - Obsessively makes to-do lists and can't stand to let things fall through the cracks because they genuinely care about their clients' success.
Essential Functions, Duties, and Responsibilities:
- Campaign Creation - Create and build campaigns from the ground up, including account set-up, campaign planning/organization, and ad copywriting. Perform competitive analysis, research keywords, and analyze clients' demographic data. Analyze and evaluate findings and make decisions on what campaign types and structures will be most effective to meet client goals. Use competitor keywords and competitor ads to decide what keywords, ad copy and ad creative to test within the campaigns. Create and build out campaigns and launch them in the digital media channels.
- Reporting & Analysis - Master the art of performance analysis and client reporting through the daily use of tools such as Google Analytics, Google Ads, Facebook Analytics, Power BI, and more. Regularly analyze possible courses of action and make decisions after the various possibilities have been considered.
- Campaign Management & Optimization - Manage campaigns to ensure that they continually improve over time. Regularly test, evaluate, and optimize bids, keywords, ad copy, ad creative, and landing pages to improve campaign performance.
- Campaign Optimization - Manage client advertising budgets with media spends of up to seven figures, conduct performance analysis, and proactively adjust campaigns to ensure client deliverables are met and, when possible, exceeded.
- Manage Advertising Budget - Manage monthly client advertising budgets with media spends of up to seven figures and make informed decisions about the best use of client dollars based on your experience and industry knowledge. Track daily budget pacing and adjust media spend to ensure client budgets are adhered to. Use performance analysis to make decisions on budget allocation and execute budget changes accordingly.
Minimum Qualifications & Skill Requirements:
- 4-year Bachelor's degree in business, marketing, advertising, economics, finance, analytics, or a related field. Relevant school, internship, or work experience may be considered in lieu of a degree.
- Strong knowledge of Google Ads and/or Facebook Ads through coursework, internships, or other experience.
- Proficiency with Microsoft Office Suite with advanced knowledge of Excel and PowerPoint.
- Strong mathematical and analytical skills.
- Strong written and verbal communication skills and client relationship skills.
Optimal is proud to offer the following:
- Flexible Time Off
- Paid Leave for New Parents
- Health insurance (including dental and vision)
- Flex Spending Plan
- Employee Assistance Program
- 401K with company matching
- Tuition Reimbursement
- Professional development opportunities
- Rewards and recognition programs
Office Hours
This role is based out of our Austin office. Our team works on a hybrid basis, working three days a week in the office and two days from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.
Please visit our Notice to Applicants and Employees to learn about our information practices in the job application and employment context.
About Optimal Health Care
Sourced by ZipRecruiter
Company size
51 - 200 Employees
Headquarters location
Hagerstown, MD, US
Year founded
2008