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Entry Level Media Planner Jobs in California (NOW HIRING)

Net Commesh

Entry Level Marketing Coordinator

Los Angeles, CA · On-site

$45K - $63K/yr

Job Title: Entry Level Marketing Coordinator Location: Los Angeles Job Type: Full-time About Us: We ... Support the management of the company's social media accounts and content planning. * Conduct ...

Circlepoint

Assistant Planner

Orange, CA · On-site

$63K - $82K/yr

Team members collaborate closely with clients to navigate evolving media landscapes, engage ... entry-level experience in consulting or public sector work are beneficial. Salary Range $63,300 ...

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Entry Level Media Planner information

See California salary details

$34K

$64.8K

$94.2K

How much do entry level media planner jobs pay per year?

As of Sep 1, 2026, the average yearly pay for entry level media planner in California is $64,841.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,300.00 and $73,000.00 per year, depending on experience, location, and employer.

What is an entry level media planner?

An Entry Level Media Planner assists in developing and executing advertising and media strategies for clients. They research target audiences, analyze media channels, and collaborate with teams to ensure effective ad placements within budget. Responsibilities often include monitoring campaign performance, negotiating media buys, and preparing reports. This role requires strong analytical skills, attention to detail, and proficiency in relevant media planning tools. It's a great starting point for a career in advertising and marketing.

What are some typical daily responsibilities of an entry level media planner?

As an Entry Level Media Planner, your day often involves assisting in the development of media campaigns by researching target audiences, analyzing data, and collaborating with senior planners or account teams. You may prepare reports, evaluate advertising channels, monitor campaign performance, and ensure campaigns remain on schedule and within budget. Regular meetings with internal teams or media vendors are common, as is the need to stay current with industry trends and new media opportunities. This hands-on experience builds a solid foundation for a media planning career and helps you understand how your work supports the overall marketing strategy.

What are the key skills and qualifications needed to thrive in an entry level media planner position?

To thrive as an Entry Level Media Planner, you need a strong analytical mindset, attention to detail, and a bachelor's degree in marketing, communications, or a related field. Familiarity with media planning tools such as Nielsen, comScore, Google Analytics, or media buying platforms is advantageous. Strong organizational skills, effective communication, and adaptability in a fast-paced environment help you excel in this role. These skills ensure you can craft and execute efficient media strategies that meet client objectives and support effective teamwork.

What are the most commonly searched types of Media Planner jobs in California?

The most popular types of Media Planner jobs in California are:

What are popular job titles related to Entry Level Media Planner jobs in California?

For Entry Level Media Planner jobs in California, the most frequently searched job titles are:

What job categories do people searching Entry Level Media Planner jobs in California look for?

The top searched job categories for Entry Level Media Planner jobs in California are:

What cities in California are hiring for Entry Level Media Planner jobs?

Cities in California with the most Entry Level Media Planner job openings:

Entry Level Media Planner jobs near you
Infographic showing various Entry Level Media Planner job openings in California as of August 2026, with employment types broken down into 1% Internship, 69% Full Time, 24% Part Time, 1% Temporary, and 5% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $64,841 per year, or $31.2 per hour.

Assistant Media Planner, Digital

Los Angeles, CA • On-site

Horizon Media
Marketing • 1 - 5K employees
Learn more about Horizon Mediaexternal

Full-time

Medical, Life, Retirement, PTO

Re-posted 15 hours ago

Job description

Job Description
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
Job Summary
The Assistant Digital Media Planner is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. This individual is expected to show resourcefulness, exhibit accountability, and understand their role well enough to work independently and demonstrate initiative. The Assistant Media Planner, Digital is expected to be an active participant in meetings and day-to-day interactions with an increasing level of contribution as the experience builds.
This individual is expected to contribute in the planning, implementing and maintaining of digital media campaigns. As an entry level position, the Assistant Media Planner, Digital position represents the start of a media career and is highly supported by the team.
Main Duties and Responsibilities
  • 30%- Collaborates with Media Planners, Sr. Planners and Supervisors for strategy and plan development in areas such as:

  • Learns and employs Horizon's suite of planning, evaluation and buying tools (i.e. Nielsen, Comscore, eMarketer and Forrester) for application/analysis into competitive landscape, target digital consumption support, plan development and reporting

  • Participates in team brainstorms to kick off plan and consideration set development

  • Provides critical thinking and analysis to draw conclusions and construe actionable implications

  • Monitor trends, tools, opportunities and applications in paid social media environments, and appropriately apply that knowledge

  • Responsible for compiling updates on partner capabilities and offerings through vendor contact and Subject Matter Expert contact and disseminating to the rest of integrated planning team.

  • Meets with subject matter experts at frequency and consistency set by Integrated Associate Media Director and respective Subject Matter Expert for educational and continued advancement

  • Learns how to create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions

  • Supports team in media plan development stage to collect RFP responses from partners/ sites, assist in analyzing proposals and partner negotiations

  • 15%- Responsible for campaign execution

  • Traffic plan assets such as creative and required tracking tags

  • Help to set up 3rd party ad server/tracker system: follows through to ensure sites are enabled, functioning properly and all materials are received from creative agency

  • Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues

  • Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients

  • 30%- Responsible for campaign management

  • Enters and manages plans in billing system (SBMS), tracks insertion orders, creative specifications development, and handles Traffic sheets/creative assignment as necessary

  • Generate insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol

  • Maintain plan records, insertion orders, contact lists, spec documents and TI sheets etc.

  • Assist in managing and optimizing self-service paid social activation across Facebook, Twitter and other relevant social environments

  • Assists in management day-to-day communication with key partners: Vendors, Partner Agencies and Creative media and social clients

  • 25%- Responsible for reporting on campaign performance

  • Builds campaign performance reporting inclusive of aggregating information from third party servers and site direct reporting

  • Creates and evaluates campaign effectiveness via reporting (predetermined cadences) and post campaign analysis

  • Assists in monitoring and reporting weekly on paid social performance, providing an active voice communicating optimization opportunities and challenges

Supervisory Responsibilities
N/A
Knowledge and Skills Required
  • BA/BS required

  • Strong writing, presentation and analytical thinking skills

  • Able to work independently and have excellent time management skills

  • Detail-oriented with strong attention to follow-through

  • Nimble and flexible to succeed in a fast-paced environment and handle ad hoc requests

  • Strong team player

  • Interest and familiarity through use of digital media

  • Experience w/ excel helpful, but not required

Certificates, licenses and registrations
N/A
Physical Activity and Work Environment
N/A
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$40,000.00 - $50,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

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