Entry Level Journalism Jobs in Reston, VA (NOW HIRING)

The Business Insights, Data & Intelligence (BIDI) team sits at the heart of this work-turning data into strategic insight that drives storytelling, campaign performance, and business outcomes.

Due to our expanding client roster and scopes, Burson is seeking to hire a group of entry-level Associate Analysts to join our best-in-class Business Insights, Data & Intelligence (BIDI) team, supporting some of the world's most recognizable global brands such as The Coca-Cola Company, Verizon and Google. This opportunity is ideal for a recent graduate with internship experience in digital media, marketing, communications, or analytics who is excited to explore the intersection of social media, consumer behavior/social listening, and data-driven storytelling.

As part of a highly collaborative team, you'll gain hands-on experience uncovering cultural insights, monitoring online conversations, and helping brands make informed decisions through social and digital intelligence. This is a unique opportunity to launch a career in analytics at one of the world's leading global communications agencies while working across high-profile client accounts.

This role can be based in Atlanta, the New York metro area, or Los Angeles, with a preference for Atlanta-based candidates.

Relocation assistance will be available for candidates open to relocating to Atlanta.

• Support social listening, media monitoring, and reporting initiatives across a portfolio of global brands.
• Track cultural moments, emerging conversations, competitor activity, and consumer sentiment across social and digital platforms.
• Learn and utilize industry-leading tools such as Brandwatch, Sprinklr, and NewsWhip to uncover actionable insights tied to brand reputation, campaign performance, sustainability, and corporate communications initiatives.
• Translate complex social and digital data into clear, compelling narratives and presentations for internal teams and clients.
• Assist in developing recurring reports, dashboards, and performance analyses to measure brand health and campaign impact.
• Monitor online conversations and media trends surrounding brand, industry, and corporate topics in real time.
• Partner with cross-functional teams across strategy, creative, media, and communications in a fast-paced agency environment.
• Gain exposure to both agency operations and client-facing work while developing analytical and storytelling skills.

• Bachelor's degree in communications, marketing, journalism, public relations, data analytics, business, or a related field.
• Internship or hands-on experience in PR, marketing, social media, analytics, communications, or digital strategy preferred.
• Strong curiosity about social media trends, consumer behavior, internet culture, and data-driven insights.
• Excellent written, verbal, and presentation skills with the ability to synthesize information clearly and concisely.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Excel and PowerPoint; familiarity with pivot tables, Boolean search logic, dashboards, or data visualization tools is a plus.
• Comfortable learning new technologies and navigating a dynamic, fast-paced environment.
• Collaborative mindset with a willingness to learn, contribute ideas, and work across teams.
• Exposure to social listening or analytics platforms such as Brandwatch, Sprinklr, Talkwalker, or Meltwater is a plus.
• Additional language fluency in Spanish, Portuguese, or French is a bonus.

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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.