Entry Level Human Resource Generalist Jobs in Rochester, NY

HR Generalist - full‑time position.

Hoselton Auto Mall is a family‑owned auto dealership in the Greater Rochester area that’s been in business for over 100 years with over 300 employees. We offer Chevrolet, Nissan and Toyota new vehicles and a wide array of pre‑owned vehicle makes and models. We have a fully stocked wholesale/retail parts department, experienced service technicians, and qualified body shop technicians in our state‑of‑the‑art Collision Center.

The HR Generalist will assist in the administration of day‑to‑day operations of the human resources function. Core responsibilities include:

• Recruitment, hiring, selection, benefits, leave administration, legal compliance, and workers compensation administration.
• Respond to employee and manager requests promptly and exercise independent judgment.
• Learn the weekly payroll process.

• Plan and direct recruitment activities, including job descriptions, postings, applicant tracking, and placement.
• Administer drug testing and background check programs.
• Conduct new hire orientation and onboarding activities.
• Work with the HR team on benefits administration (vendor relationships, SPDs, Section 125, ACA reporting, Form 5500 filings).
• Facilitate leave management programs (NYS PSL, FMLA, PFL, Workers Compensation, Disability).
• Assist HR Manager with safety and risk management (OSHA logs).
• Maintain personnel files and monitor record‑keeping requirements.
• Assist in development and implementation of policies and procedures, including employee handbook.
• Maintain compliance with federal and state employment regulations.
• Assist with company‑wide employee team‑building activities.

1. Understand the payroll process.
2. Adjust time entries as requested by staff.
3. Assist staff with timekeeping questions and troubleshooting.
4. Review benefit deductions for newly eligible employees.
5. Sort and distribute paychecks and annual W‑2s.
6. Learn the weekly payroll process and serve as a payroll backup.

1. Assist with development and maintenance of an effective recruitment program.
2. Post job openings, monitor effectiveness, and sponsor jobs as needed.
3. Maintain applicant tracking system.
4. Conduct phone screens and in‑person interviews.
5. Send applications/resumes to hiring managers for open positions.
6. Coordinate interviews.
7. Follow up with candidates regarding status of applications.

1. Extend offers to candidates.
2. Perform reference checks and background testing as appropriate.
3. Coordinate pre‑employment process (drug screen, MVR).
4. Coordinate and schedule new‑hire paperwork.

1. Prepare new hire folders.
2. Review new hire paperwork (benefit overview, policies, ADP Timekeeping).
3. Set up and review ADP timekeeping procedures.
4. Enter personnel data into Reynolds/ERA.
5. Update phone directory as applicable.
6. Enroll in benefit programs.
7. Schedule new hire for orientation.
8. Issue appropriate Hoselton apparel.

1. Enroll new hires and process changes for all benefit programs.
2. Audit payroll deductions for accuracy.
3. Coordinate the annual benefits fair.
4. Prepare annual employee benefit statements.
5. Assist with annual open enrollment (census reports, etc.).
6. Maintain ACA Portal and 1095C reporting.
7. Assist with 401(k) plan questions.
8. Assist with benefit communications (myBetterBenefits, etc.).
9. Assist with SPD/Plan Document administration and compliance.
10. Enroll newly eligible for employer‑sponsored benefit card and distribute FSA updates.
11. Assist in processing annual 5500 forms.

1. Submit first report of injury to insurance carrier.
2. Update OSHA log and post annual OSHA 300 logs.
3. Send monthly lost‑time record to HR Manager.
4. Maintain records and follow up with employee and carrier.

1. Comply with FMLA and NYS PFL.
2. Administer FMLA, PFL, NYS PSL and supplemental disability leaves.
3. Maintain leave of absence log.

1. Assist coordination of company‑wide employee activities.
2. Maintain and distribute birthday and anniversary lists.
3. Respond to employee questions, complaints, and policy interpretation.
4. Assist with anti‑harassment training and other initiatives.

1. Assist handbook maintenance and recommend updates.
2. Process annual EEO filings.
3. Verify employment requests.
4. Maintain personnel files.
5. Monitor record‑keeping requirements.
6. Ensure legal posting compliance.
7. Manage annual notices (creditable coverage, CHIPRA, WTPA, etc.).
8. Scan new‑hire data integrity documents.

• Knowledge of state and federal HR laws (FLSA, ADA, FMLA, Disability).
• Knowledge of personnel administration principles.
• Strong organizational skills, attention to detail, analytical.
• Comfortable in fast‑paced, high‑transaction, performance‑driven environment.
• High energy, motivated, goal‑oriented, self‑starter, analytical, resourceful, creative.
• Excellent team player.
• Efficient multi‑tasking skills.
• Strong interpersonal and communication skills.
• Proficiency in Microsoft Office (Word, Excel, Outlook).

Associate’s or Bachelor’s degree in business, human resources or related field highly preferred.

Five (5) to seven (7) years of HR generalist experience required.

ADP software and/or payroll experience desirable.

The employee is required to talk and hear, sit, use hands and fingers, perform keyboard tasks, occasionally stand, walk, reach, climb, stoop, kneel, crouch or crawl. Vision: close vision required.

Occasionally exposed to moving mechanical parts and vehicles. Noise level usually quiet to moderate.

8:00 am to 5:00 pm, Monday–Friday. Full‑time employees scheduled for 40 hours within operating hours. Employees must take meal breaks in accordance with New York state law.

• Generous Paid Time Off, including holidays.
• Medical insurance as low as $13/week, Dental as low as $5/week, Vision as low as $1/week.
• $500 employer‑sponsored FSA benefit card and option to fund Health Care or Dependent Care FSA.
• 401(k) retirement plan with profit sharing and employer match.
• Group Life & Disability Insurance.
• Discounts on cars, parts, service.
• Family‑owned dealership since 1920.

• Service orientation and enthusiasm.
• Training and development.
• Communication skills.
• Critical thinking.
• Decisiveness.
• Interpersonal relationships.
• Computer proficiency.
• Take control of own destiny.
• Adhere to company policies and procedures.
• Perform duties as workload necessitates.
• Maintain positive and respectful attitude.
• Communicate regularly with supervisor.
• Demonstrate flexible and efficient time management.
• Consistently report to work on time.
• Strive for harmony and teamwork.
• Communicate verbally and non‑verbally clearly, concisely, enthusiastically.
• Listen actively.
• Maintain clean and efficient work area.

• High School Diploma required.
• Post‑high‑school education (college) preferred.
• 5–7 years’ experience in an HR role and teamwork.
• Ability to multi‑task and prioritize.
• High motivation, work ethic, enthusiasm.
• Professional appearance and attitude.
• Excellent verbal and written communication skills.
• Computer proficiency in Microsoft Office Suite.
• Payroll software experience required.
• At least 18 years of age and eligible to work in U.S.
• Must pass a drug test.

Hoselton Auto Mall is an equal opportunity employer.