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Email Marketing Jobs in Foley, AL (NOW HIRING)

OWA

Digital Marketing Mgr

Foley, AL · On-site

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the ...

OWA

Digital Marketing Mgr

Foley, AL · On-site

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the ...

DR Horton

Digital Mktg Specialist-BLD

Spanish Fort, AL · On-site

... email marketing initiative • Train division users on approved practices and email marketing platform change • Write and review web-based marketing content to ensure correct grammar, accurate ...

Onewater Marine Inc

Marketing Specialist

Gulf Shores, AL · On-site

... email campaigns, social media, and online advertising, to increase dealer engagement. Provide dealers with marketing resources, tools, and guidance to help them effectively promote our products and ...

Go! Retail Group

Toys"R"Us Key Holder

Foley, AL · On-site

$15/hr

Provide comprehensive service by utilizing calendars.com, email marketing, and in-store special orders Maintaining the Store Environment * Maintain a store environment that meets visual merchandising ...

Go! Retail Group

Toys"R"Us Sales Associate

Foley, AL · On-site

$14/hr

Provide comprehensive service by utilizing calendars.com, email marketing, and in-store special orders Maintaining the Store Environment * Maintain a store environment that meets visual merchandising ...

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How much do email marketing jobs pay per hour?

As of Aug 26, 2026, the average hourly pay for email marketing in Foley, AL is $20.97, according to ZipRecruiter salary data. Most workers in this role earn between $13.99 and $27.55 per hour, depending on experience, location, and employer.

What is an email marketing?

An Email Marketing job involves creating, managing, and optimizing email campaigns to engage customers, promote products or services, and drive conversions. Professionals in this role design email content, segment audiences, analyze performance metrics, and refine strategies based on data insights. They often use email marketing platforms like Mailchimp, HubSpot, or Marketo to automate and personalize communications. The goal is to build customer relationships, increase brand awareness, and maximize return on investment (ROI) through targeted email campaigns.

What types of projects and campaigns will I typically manage as an email marketing professional?

As an Email Marketing professional, you'll typically be responsible for designing, creating, and executing email campaigns for newsletters, promotions, product launches, and customer retention efforts. You may also work on segmentation strategies, A/B testing, and tracking performance metrics to continually refine and improve campaign outcomes. Collaboration with content creators, designers, and sales or customer success teams is common to ensure brand consistency and maximize engagement. This role often involves managing multiple projects simultaneously and requires adaptability to shifting business priorities. Success is measured by metrics such as open rates, click-through rates, and conversions, making analytical thinking and continuous learning important aspects of the job.

What are the key skills and qualifications needed to thrive in the email marketing position, and why are they important?

To excel in Email Marketing, you'll need strong copywriting skills, an understanding of digital marketing principles, and experience with list segmentation and analytics, often supported by a degree in marketing or related fields. Competence with email marketing platforms like Mailchimp, HubSpot, or Salesforce Marketing Cloud, as well as certifications in digital marketing, is highly valued. Attention to detail, creativity, and strong organizational skills help professionals stand out in this role. These abilities are essential for creating effective campaigns, achieving measurable business goals, and complying with regulations like GDPR or CAN-SPAM.

How can I become an email marketing professional?

To become an email marketing professional, develop skills in copywriting, data analysis, and email marketing platforms like Mailchimp or HubSpot. Gaining experience through internships or certifications such as the HubSpot Email Marketing Certification can enhance your qualifications and understanding of best practices.

Is email marketing a good job?

Email marketing is a viable career that involves creating and managing email campaigns to promote products or services. It requires skills in copywriting, data analysis, and familiarity with email marketing tools like Mailchimp or Constant Contact. The job can offer flexible schedules and opportunities for remote work, with demand growing as businesses focus on digital marketing strategies.

What does an email marketing do?

An email marketing professional creates and manages email campaigns to promote products, services, or brand awareness. They design email content, segment audiences, analyze campaign performance, and use tools like email marketing platforms to optimize engagement and conversions.

What are the most commonly searched types of Email Marketing jobs in Foley, AL?

The most popular types of Email Marketing jobs in Foley, AL are:

What are popular job titles related to Email Marketing jobs in Foley, AL?

For Email Marketing jobs in Foley, AL, the most frequently searched job titles are:

What cities near Foley, AL are hiring for Email Marketing jobs?

Cities near Foley, AL with the most Email Marketing job openings:

Email Marketing jobs near you
Infographic showing various Email Marketing job openings in Foley, AL as of August 2026, with employment types broken down into 100% Full Time. Highlights an 73% In-person, and 27% Remote job distribution, with an average salary of $43,608 per year, or $21 per hour.

Digital Marketing Mgr

Foley, AL • On-site

OWA
See more jobs at OWAexternal

Full-time

Re-posted 15 days ago

Job description

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the Digital Marketing Coordinator. Critically, this role also serves as the strategic lead for OWA's social media efforts — providing paid social strategy, content direction guidance, and performance oversight to the existing social media team. The ideal candidate brings genuine fluency across both performance digital marketing and social media strategy, understanding how these channels work together to drive guest attendance and brand awareness. This is an opportunity to build something — to establish systems, optimize channels, and grow a digital and social function that is actively being brought in-house and scaled for the future.

DUTIES AND RESPONSIBILITIES:
  • Own and execute OWA's paid digital advertising across Google Search, Google Display, Meta Ads (Facebook/Instagram), TikTok Ads, and programmatic display — managing campaign setup, audience targeting, bidding strategy, budget pacing, and ongoing optimization
  • Serve as the strategic lead for OWA's social media efforts, providing paid social strategy, content direction, platform guidance, and performance oversight to the social media team across Instagram, Facebook, TikTok, and emerging channels
  • Develop and maintain an integrated social and digital strategy that ensures paid social, organic social, and broader digital efforts are working in concert toward shared attendance and revenue goals
  • Manage and optimize OWA's websites for performance, user experience, and search visibility; coordinate with web vendors or developers as needed for larger technical initiatives
  • Lead email marketing programs including audience segmentation, campaign planning, automation workflows, template oversight, and post-send performance analysis — working closely with the Digital Marketing Coordinator on production and deployment
  • Build and maintain digital reporting dashboards tracking traffic, conversion, cost-per-acquisition, and ROI across all digital and social channels; deliver regular performance reporting to the Marketing Manager and Director
  • Oversee keyword research, on-page SEO, metadata, and technical SEO initiatives across resort websites to improve organic search visibility
  • Manage Google Business Profiles, TripAdvisor, Yelp, and other review and listing platforms for applicable OWA entities, in coordination with the Digital Marketing Coordinator
  • Manage the Digital Marketing Coordinator, providing clear direction, workflow oversight, and professional development support; leverage the coordinator’s existing email and website execution skills to maximize team output
  • Manage digital advertising budgets, invoice tracking, and vendor relationships; deliver pacing and performance reports on a regular cadence
  • Oversee OTA advertising partnerships (Expedia, TripAdvisor, etc.) and evaluate emerging digital platforms relevant to the tourism and amusement industry
  • Partner with the Creative Services Manager on digital-first ad creative, social content assets, email templates, and web graphics, ensuring assets meet platform specs and performance expectations
  • Monitor digital and social competitor activity and regional tourism marketing trends to identify opportunities and inform ongoing strategy
  • Collaborate cross-functionally with the Social Media, PR, and Partnerships teams to ensure all digital and social efforts are aligned with broader marketing initiative
QUALIFICATIONS:
  • 4–6 years of digital marketing experience with demonstrated hands-on execution across paid digital advertising, social media strategy, SEO, and email marketing
  • Proficiency with Google Ads (Search and Display) and Meta Ads Manager required; experience managing active campaigns and optimizing against performance metrics including ROAS, CPA, and conversion rate
  • Meaningful background in social media strategy — not just paid social execution, but a genuine understanding of platform dynamics, content strategy, community engagement, and how organic and paid social work together to drive results
  • Experience with TikTok Ads and/or TikTok content strategy a strong plus given the platform's growing importance in the tourism and amusement space
  • Comfortable operating as the primary executor of digital and social campaigns with strategic direction provided — this role thrives in a collaborative environment, not a vacuum
  • Experience managing digital advertising budgets and delivering performance reporting to senior leadership
  • Familiarity with programmatic advertising platforms and OTA marketing programs a strong plus
  • Experience with email marketing platforms (Klaviyo, Mailchimp, Constant Contact, or similar) including segmentation, automation, and performance analysis
  • Working knowledge of Google Analytics (GA4), Google Search Console, and SEO best practices
  • Experience managing or mentoring junior team members; comfortable providing strategic direction to a social media team while maintaining accountability for performance
  • Strong analytical mindset with the ability to translate performance data into clear, actionable reporting for non-technical stakeholders
  • Background in tourism, amusement, hospitality, or entertainment digital marketing preferred
  • Highly organized, self-directed, and comfortable managing multiple active campaigns simultaneously in a fast-paced, high-volume, multi-entity environment
  • Bachelor's degree in Marketing, Digital Marketing, Communications, or related field
Interested applicants can apply directly to www.visitowa.com/employment.
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