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Ecommerce Manager information

See Boca Raton, FL salary details

$21.8K

$73K

$115.4K

How much do ecommerce manager jobs pay per year?

As of Aug 29, 2026, the average yearly pay for ecommerce manager in Boca Raton, FL is $72,973.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,900.00 and $90,800.00 per year, depending on experience, location, and employer.

What is an ecommerce manager?

E-commerce managers oversee all online activities for a business, including advertising, marketing, and web maintenance. As an e-commerce manager, you are in charge of all aspects of web design and development, including marketing and sales. Other responsibilities include managing the online staff, working directly with shipping companies and suppliers, and addressing customer service issues. You need business, information technology, and marketing experience to excel in this career. Strong communication skills are also a must.

What does an ecommerce manager do?

An Ecommerce Manager is responsible for overseeing and driving the online sales of a business. They manage the company’s ecommerce website, coordinate digital marketing strategies, and analyze data to improve sales performance. Their duties include optimizing the online shopping experience, managing product listings, ensuring smooth order fulfillment, and collaborating with other departments to achieve sales targets. Ecommerce Managers also stay up-to-date with industry trends and technologies to keep the business competitive.

What are the key skills and qualifications needed to thrive as an ecommerce manager, and why are they important?

To thrive as an Ecommerce Manager, you need expertise in digital marketing, sales analytics, and online merchandising, often backed by a degree in business, marketing, or a related field. Proficiency with ecommerce platforms (like Shopify or Magento), analytics tools (such as Google Analytics), and experience with SEO/SEM are typically required. Strong leadership, problem-solving abilities, and excellent communication skills help drive team performance and create positive customer experiences. These skills are crucial for optimizing online sales, managing digital storefronts, and achieving business growth in a competitive online marketplace.

How does an ecommerce manager typically collaborate with other departments to drive online sales?

An Ecommerce Manager frequently works cross-functionally with departments like marketing, IT, customer service, and logistics. They coordinate with marketing to plan promotions and digital campaigns, partner with IT to ensure the website’s performance and user experience, and work with logistics to streamline order fulfillment and shipping. Regular communication and collaboration are essential to align strategies, address challenges quickly, and ensure a seamless shopping experience for customers. This teamwork is key to achieving sales targets and growing the online business.

What is the difference between Ecommerce Manager vs Digital Marketing Manager?

AspectEcommerce ManagerDigital Marketing Manager
Primary FocusOverseeing online sales, website management, and product listingsDeveloping and executing online marketing campaigns to drive traffic and brand awareness
Required SkillsE-commerce platforms, sales analytics, website optimizationSEO, SEM, content marketing, social media strategy
Work EnvironmentRetail or e-commerce companies, online retail platformsMarketing agencies, corporate marketing departments
Common CertificationsGoogle Analytics, Shopify, Adobe Commerce certificationsGoogle Ads, HubSpot, Facebook Blueprint certifications

The Ecommerce Manager primarily focuses on managing online sales channels, website performance, and product listings, ensuring a seamless shopping experience. In contrast, the Digital Marketing Manager concentrates on creating marketing strategies to attract visitors and increase brand visibility. Both roles often collaborate but serve different core functions within the online business ecosystem.

Does ecommerce manager pay well?

Ecommerce managers typically earn a competitive salary that varies based on experience, location, and company size. According to industry data, the median annual pay ranges from $70,000 to over $120,000, with higher salaries often linked to strong skills in digital marketing, analytics, and platform management. Many roles also include performance bonuses and benefits.
More about Ecommerce Manager jobs

What are the most commonly searched types of Ecommerce jobs in Boca Raton, FL?

The most popular types of Ecommerce jobs in Boca Raton, FL are:

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The top searched job categories for Ecommerce Manager jobs in Boca Raton, FL are:

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Cities near Boca Raton, FL with the most Ecommerce Manager job openings:

Ecommerce Manager jobs near you
Infographic showing various Ecommerce Manager job openings in Boca Raton, FL as of August 2026, with employment types broken down into 84% Full Time, 15% Part Time, and 1% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $72,973 per year, or $35.1 per hour.

Ecommerce Manager

Boca Raton, FL • On-site

Travelpro Products, Inc.
Retail • 51 - 200 employees
Learn more about Travelpro Products, Inc.external

Full-time

Medical, Dental, Vision, Retirement

Re-posted 19 days ago

Job description

Help Shape the Future of Modern Mobility
Role Overview
This role sits at the center of Travelpro's transformation-from a trusted legacy brand into a design-led, consumer-obsessed modern mobility company.
The Consumer Performance Lead, US DTC is responsible for owning the end-to-end performance and execution of Travelpro's US ecommerce business. This role serves as the operational leader of the ecommerce channel, translating company strategy into actionable initiatives that drive conversion, revenue growth, and customer engagement across Travelpro's digital storefronts - including the primary US website, Shop app, and emerging agentic commerce surfaces. AI is a force multiplier in this role: success depends on being able to understand the intersection of AI across merchandising, personalization, creative production, paid media, lifecycle, analytics, and customer-facing surfaces (search, chat, agentic commerce.
Reporting directly to the Head of Global DTC, this leader manages day-to-day site performance and collaborates cross-functionally with marketing, creative, analytics, UX, and operations teams to ensure the ecommerce business executes at the highest level.
What You'll Do
Ecommerce Revenue Ownership
  • Own overall site revenue, conversion rate, and AOV performance, including Shop app and agentic commerce channels
  • Identify and execute growth initiatives across merchandising, marketing, and user experience
  • Monitor weekly performance metrics and adjust strategy accordingly to meet and exceed revenue targets

Site Experience & Merchandising Strategy
  • Oversee site merchandising strategy, category structure, and product placement to maximize discoverability and sales
  • Ensure optimal product discovery, category organization, and promotional visibility across all digital touchpoints
  • Improve customer journeys and conversion paths through data-informed decision-making
  • Optimize product detail pages (PDPs) and content experiences to drive purchase intent along with the Consumer Experience Partner

Content & Digital Experience
  • Lead homepage, landing page, and category content strategy in alignment with brand and commercial priorities
  • Partner with creative and marketing teams to ensure consistent brand storytelling across all digital surfaces
  • Develop content strategies that drive product education, brand affinity, and conversion

Marketing & Traffic Alignment
  • Serve as the primary ecommerce partner for the performance marketing agency, retention agency, and social teams
  • Ensure paid media and traffic campaigns are aligned with site merchandising priorities and promotional calendars
  • Own landing page strategy and optimization for paid campaigns, affiliate programs, and promotional events
  • Lead performance, retention and affiliate marketing strategy in close collaboration with agency and internal partners for execution

AI & Emerging Surfaces
  • Lead DTC AI roadmap, agentic commerce + AEO/GEO (ChatGPT, Perplexity, Gemini, Claude), AI direction across the agency teams, AI/eCom tool evaluation (REbuy, Nosto AI, Klaviyo AI), AI-native internal workflows.

Analytics & Testing
  • Partner closely with the data analyst/scientist to build a robust reporting and insights practice
  • Identify and prioritize testing opportunities across merchandising, promotions, product pages, and UX
  • Implement and manage A/B testing frameworks to drive measurable improvements in conversion and revenue

Cross-Functional Leadership
  • Ensure ecommerce priorities are communicated clearly and executed consistently across all functions
  • Represent US ecommerce interests in cross-functional planning processes, including seasonal and promotional planning

What It Takes (Experience)
  • 10+ years of experience in ecommerce, digital marketing, or DTC roles within the CPG industry
  • Proven track record of owning and growing ecommerce revenue at scale in a DTC environment
  • Deep, hands-on Shopify expertise
  • Demonstrated experience managing performance marketing channels or agencies (Meta, Google, Programmatic) - either directly or in close partnership with agency teams
  • Experience with affiliate marketing programs and platforms
  • Strong background in customer acquisition strategy and paid media planning
  • Experience with email marketing platforms and lifecycle/retention programs
  • Experience leading A/B testing and CRO programs with demonstrated results
  • Demonstrated AI deployment in DTC + familiarity with agentic commerce and AI answer engines.

Capabilities
  • Strategy and execution mindset - equally comfortable setting vision and rolling up sleeves to execute
  • Strong analytical capability with proficiency in ecommerce analytics tools (Google Analytics / GA4, Shopify Analytics, Looker, or similar)
  • Excellent cross-functional collaboration and stakeholder management skills
  • Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
  • Clear and compelling communicator - both written and verbal - with the ability to present to senior leadership
  • AI-fluent operator with daily LLM use, prompt design, agent workflows, vendor evaluation.

Qualifications
  • 10+ years in ecommerce, digital marketing, or DTC; CPG industry experience required
  • Deep hands-on Shopify expertise; proficiency in GA4, Looker, or comparable analytics tools
  • Preferred: experience in travel goods, luggage, accessories, or adjacent lifestyle CPG
  • Preferred: familiarity with agentic commerce, conversational commerce, or emerging shopping surfaces
  • Preferred: experience working within a global DTC structure and navigating regional/global alignment

Working Environment
  • Hybrid office environment with hands-on interaction with physical products

What We Offer
A Culture Built for Growth:
We believe in collaboration, accountability, innovation, and continuous improvement. We move fast, support one another, and challenge ourselves to keep evolving.
Flexibility & Wellbeing:
Flexible Time Away, company-paid holidays, and hybrid work flexibility.
Comprehensive Benefits:
Medical, Dental, Vision, Health Savings Accounts, and wellness programs.
Invest in Your Future:
401(k) company match.
Community & Connection:
Employee-led engagement initiatives focused on wellbeing, collaboration, and creating a workplace where everyone belongs.
About Travelpro®
Travelpro® was founded by airline pilot Bob Plath, whose firsthand travel experience inspired the invention of the original Rollaboard® suitcase - changing modern travel forever. Today, we are building on that legacy as we evolve into a modern mobility and travel lifestyle brand designed for today's global traveler. Our products combine aviation-level performance with elevated design, helping ambitious people move confidently through every journey.
Travelpro®
Tested by the Best. Designed for What's Next.
Travelpro® is an equal opportunity employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other protected characteristic under applicable law.
Travelpro® is a drug-free workplace

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