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Ecommerce Lead Jobs (NOW HIRING)

Beach House Group

Director, eCommerce

Los Angeles, CA · On-site

$160K - $180K/yr

Lead the global eCommerce expansion strategy and Global-e partnership, ensuring localization ... operational excellence, and profitable growth across international markets. * Direct short- and ...

New

Purvis Industries

E-Commerce Manager

Fort Worth, TX · On-site

Lead the development, management, and ongoing optimization of the company's ecommerce website and digital sales channels. * Manage and monitor ecommerce sales performance, site traffic, user behavior ...

Royal Caribbean Group

AVP, Ecommerce

Miami, FL · On-site

Lead forecasting, budgeting, and investment prioritization for Celebrity ecommerce, partnering with the shared services strategy group on resource allocation and roadmap trade-offs. * Monitor ...

Beach House Group

Director, eCommerce

Los Angeles, CA

$160K - $180K/yr

Lead the global eCommerce expansion strategy and Global-e partnership, ensuring localization ... operational excellence, and profitable growth across international markets. * Direct short- and ...

New

Beach House Group

Director, eCommerce

Culver City, CA

$160K - $180K/yr

Lead the global eCommerce expansion strategy and Global-e partnership, ensuring localization ... operational excellence, and profitable growth across international markets. * Direct short- and ...

New

Purvis Industries

E-Commerce Manager

Fort Worth, TX · On-site

Lead the development, management, and ongoing optimization of the company's ecommerce website and digital sales channels. * Manage and monitor ecommerce sales performance, site traffic, user behavior ...

Maxliner Inc

E-Commerce Manager

Rialto, CA · On-site

$50K - $80K/mo

As the E-Commerce Manager, you will be responsible for developing and executing our e-commerce ... lead our online marketing initiatives.

Monrovia

E-Commerce Director

Dayton, OR

Monrovia is seeking a Director of E-Commerce to lead and scale our direct-to-consumer and digital commerce business with retailers. This is a hands-on, operational leadership role based at our Dayton ...

The People Brand

Ecommerce Manager

Carson, CA

Ecommerce Manager ABOUT THE ROLE This is a hands-on ecommerce trading and execution role across a ... Lead pre-launch readiness checks and post-campaign reviews, what drove revenue, what protected ...

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Ecommerce Lead information

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$10

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How much do ecommerce lead jobs pay per hour?

As of Jul 14, 2026, the average hourly pay for ecommerce lead in the United States is $25.73, according to ZipRecruiter salary data. Most workers in this role earn between $15.38 and $24.04 per hour, depending on experience, location, and employer.

What is the difference between Ecommerce Lead vs Ecommerce Manager?

AspectEcommerce Lead
Required CredentialsTypically a bachelor's degree in marketing, business, or related field; experience in e-commerce platforms and digital marketing
Work EnvironmentCollaborates with marketing, sales, and IT teams; often in fast-paced online retail settings
Employer & Industry UsageUsed across retail, fashion, electronics, and other online commerce sectors
Search & Comparison IntentOften compared with Ecommerce Manager for roles involving online sales strategy and execution

The Ecommerce Lead focuses on leading specific online sales initiatives, coordinating teams, and executing digital marketing strategies. In contrast, the Ecommerce Manager typically oversees the entire e-commerce operations, including platform management, logistics, and overall sales performance. Both roles require similar credentials and work in comparable environments, but the Lead is more project-focused, while the Manager has broader operational responsibilities.

How to get ecommerce leads?

Ecommerce leads can be generated through targeted digital marketing strategies such as search engine optimization (SEO), pay-per-click advertising, social media campaigns, and email marketing. Building a strong online presence, optimizing product listings, and leveraging analytics tools help identify and attract potential customers effectively.

How much does an ecommerce lead make?

An ecommerce lead typically earns between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior roles with extensive experience or in high-cost areas can earn higher salaries, often supplemented with bonuses and benefits.

Will AI replace e-commerce?

As an Ecommerce Lead, understanding that AI is transforming e-commerce is important; it automates tasks like customer service, personalization, and inventory management. However, AI is a tool that enhances human roles rather than fully replacing the need for strategic oversight, creativity, and customer engagement in e-commerce operations.

What does an ecommerce lead do?

An ecommerce lead manages and oversees online sales strategies, coordinates with marketing, product, and technical teams, and analyzes sales data to optimize performance. They often use tools like analytics platforms and e-commerce platforms, and require strong leadership and digital marketing skills to drive revenue growth.

What are the key skills and qualifications needed to thrive as an Ecommerce Lead, and why are they important?

To thrive as an Ecommerce Lead, you need expertise in digital marketing, sales strategy, data analysis, and a strong understanding of ecommerce platforms, often supported by a degree in business, marketing, or a related field. Familiarity with tools like Shopify, Magento, Google Analytics, and digital advertising platforms is typically required. Leadership, adaptability, and strong communication skills are crucial for managing teams and collaborating across departments. These skills enable effective online store management, drive revenue growth, and ensure a seamless customer experience in a highly competitive digital marketplace.

What are some common challenges faced by an Ecommerce Lead when managing cross-functional teams?

As an Ecommerce Lead, one of the main challenges is aligning the goals and timelines of various departments, such as marketing, IT, product management, and customer service. Each team may have different priorities, so effective communication and project management skills are crucial for ensuring everyone works toward shared objectives. Additionally, adapting to rapidly changing digital trends and consumer behaviors requires the Ecommerce Lead to foster a collaborative environment, encouraging flexibility and innovation across teams. Regular meetings and clear documentation help keep projects on track and ensure accountability.
More about Ecommerce Lead jobs
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Ecommerce Lead jobs near you
Infographic showing various Ecommerce Lead job openings in the United States as of July 2026, with employment types broken down into 82% Full Time, 14% Part Time, 2% Contract, and 2% Summer. Highlights an 88% Physical, 2% Hybrid, and 10% Remote job distribution, with an average salary of $53,524 per year, or $25.7 per hour.

Director, eCommerce

Appearance Technology Group

Santa Clarita, CA • On-site

$130K - $148K/yr

Full-time

Posted 11 days ago

Job description

Description:

POSITION SUMMARY:

We are seeking a strategic and results-driven Ecommerce Director to lead and grow our established online sales channels, with a primary focus on Amazon and Shopify. This role will be responsible for further developing and executing existing ecommerce strategies that drive revenue growth, improve customer experience, optimize marketplace performance, and expand our presence across emerging digital sales platforms including Walmart.com, TikTok Shop, and other relevant marketplaces.


The Ecommerce Director will work cross-functionally with marketing, operations, customer service, and external agency partners to maximize online performance and brand visibility.


This role can be located in either Farmington, MI or Santa Clarita, CA.


KEY RESPONSIBILITIES:

  • Ecommerce Strategy & Growth
  • Further develop and execute the company’s overall ecommerce strategy to drive online sales growth and profitability.
  • Identify and evaluate new ecommerce opportunities and emerging marketplaces including Walmart.com, TikTok Shop, and other relevant channels.
  • Create growth plans for expanding digital sales across multiple platforms while maintaining brand consistency.
  • Amazon Marketplace Management
  • Oversee Amazon sales performance, product listings, SEO, pricing, promotions, inventory health, and customer experience.
  • Collaborate with third-party Amazon advertising and media partners to manage ad spend, optimize campaigns, improve ROAS, TACOS, and other key metrics to increase marketplace visibility.
  • Monitor Amazon analytics, trends, and competitive activity to identify opportunities and risks.
  • Ensure compliance with Amazon policies and best practices.
  • Shopify & Direct-to-Consumer Operations
  • Manage and optimize the Shopify website experience including merchandising, product launches, promotions, content updates, and conversion optimization.
  • Partner with marketing teams to improve traffic, customer acquisition, retention, and email/SMS marketing initiatives.
  • Analyze customer behavior and website performance metrics to improve user experience and conversion rates.
  • Analytics & Reporting
  • Track and report key ecommerce KPIs including revenue, conversion rates, traffic, ROAS, TACOS, customer acquisition cost, and marketplace performance.
  • Use data-driven insights to make strategic recommendations and improve channel performance.
  • Develop forecasting and budgeting plans for ecommerce initiatives and advertising investments.
  • Management & Leadership
  • Lead a team who focuses on day-to-day management and optimization of Amazon Seller/Vendor Central and Shopify storefront operations.
  • Serve as a key member of the ATG leadership team.
  • Mentor and develop team to continue to focus on customers, grow channel, and make analytical decisions.
  • Cross-Functional Leadership
  • Work closely with operations and supply chain teams to support inventory planning and fulfillment performance.
  • Coordinate with creative and marketing teams to ensure cohesive branding and promotional execution across all ecommerce platforms.
  • Manage relationships with external vendors, agencies, and platform representatives.


Requirements:


QUALIFICATIONS

  • Bachelor’s degree in Marketing, Business, Ecommerce, or related field preferred.
  • 5+ years of ecommerce leadership experience with significant focus on Amazon and web sales.
  • Strong understanding of Amazon advertising, marketplace management, and ecommerce analytics.
  • Experience working with third-party agencies or partners managing Amazon ad spend and digital marketplace advertising.
  • Familiarity with Walmart Marketplace, TikTok Shop, and other emerging ecommerce platforms.
  • Proficiency with ecommerce analytics tools, reporting platforms, and Shopify ecosystem apps.
  • Strong leadership, communication, project management, and organizational skills.
  • Highly strategic and analytical with a results-oriented mindset.


PREFERRED SKILLS

  • Experience scaling multi-channel ecommerce businesses.
  • Knowledge of SEO, paid media, conversion rate optimization, and digital merchandising.
  • Ability to thrive in a fast-paced, growth-oriented environment.