Lead performance tracking and identify opportunities to improve efficiency, effectiveness, and scale across the eCommerce ecosystem * Drive structured test-and-learn initiatives to continuously ...
Lead performance tracking and identify opportunities to improve efficiency, effectiveness, and scale across the eCommerce ecosystem * Drive structured test-and-learn initiatives to continuously ...
Lead performance tracking and identify opportunities to improve efficiency, effectiveness, and scale across the eCommerce ecosystem * Drive structured test-and-learn initiatives to continuously ...
Lead performance tracking and identify opportunities to improve efficiency, effectiveness, and scale across the eCommerce ecosystem * Drive structured test-and-learn initiatives to continuously ...
Lead performance tracking and identify opportunities to improve efficiency, effectiveness, and scale across the eCommerce ecosystem * Drive structured test-and-learn initiatives to continuously ...
Lead performance tracking and identify opportunities to improve efficiency, effectiveness, and scale across the eCommerce ecosystem * Drive structured test-and-learn initiatives to continuously ...
Lead performance tracking and identify opportunities to improve efficiency, effectiveness, and scale across the eCommerce ecosystem * Drive structured test-and-learn initiatives to continuously ...
Lead performance tracking and identify opportunities to improve efficiency, effectiveness, and scale across the eCommerce ecosystem * Drive structured test-and-learn initiatives to continuously ...
E-COMMERCE LEAD
Little Rock, AR ยท On-site
$17.50/hr
Serves to assign tasks, monitor production goals, provide training for donation attendant associates. Meets or exceeds individual production and donor customer service objectives and standards ...
Posted today
E-COMMERCE LEAD
Little Rock, AR ยท On-site
$17.50/hr
Serves to assign tasks, monitor production goals, provide training for donation attendant associates. Meets or exceeds individual production and donor customer service objectives and standards ...
Posted today
North America E-Commerce Lead
Alpharetta, GA ยท Hybrid
$79K - $203K/yr
We are looking for a North America E-Commerce Lead to join our team at Innomotics. The Industry-Leader of Motors and Drives Innomotics is an industry-leading supplier of motors and large drive ...
North America E-Commerce Lead
Alpharetta, GA ยท Hybrid
$79K - $203K/yr
We are looking for a North America E-Commerce Lead to join our team at Innomotics. The Industry-Leader of Motors and Drives Innomotics is an industry-leading supplier of motors and large drive ...
Fractional Shopify E-Commerce Lead
Los Angeles, CA ยท On-site +1
$12K - $14K/mo
Kate Somerville is seeking a fractional Shopify expert to serve as the hands-on technical owner of our DTC ecommerce platform for a focused six-month period. The one qualification we won't trade away ...
Fractional Shopify E-Commerce Lead
Los Angeles, CA ยท On-site +1
$12K - $14K/mo
Kate Somerville is seeking a fractional Shopify expert to serve as the hands-on technical owner of our DTC ecommerce platform for a focused six-month period. The one qualification we won't trade away ...
Ecommerce Operations Associate
$65K - $75K/yr
... the ecommerce lead. You'll also be tech-proficient and mindful of our automation ecosystem (Shopify Flow + MESA), ensuring catalog changes don't break critical workflows. You must be based in or ...
Ecommerce Operations Associate
$65K - $75K/yr
... the ecommerce lead. You'll also be tech-proficient and mindful of our automation ecosystem (Shopify Flow + MESA), ensuring catalog changes don't break critical workflows. You must be based in or ...
Senior Manager eCommerce
Montvale, NJ ยท On-site
The eCommerce Lead is responsible for accelerating Sharp's online sales growth across its direct-to-consumer channels and retail marketplace platforms. This role drives DTC site performance ...
Senior Manager eCommerce
Montvale, NJ ยท On-site
The eCommerce Lead is responsible for accelerating Sharp's online sales growth across its direct-to-consumer channels and retail marketplace platforms. This role drives DTC site performance ...
Kate Somerville is seeking a fractional Shopify expert to serve as the hands-on technical owner of our DTC ecommerce platform for a focused six-month period. The one qualification we won't trade away ...
Quick apply
Kate Somerville is seeking a fractional Shopify expert to serve as the hands-on technical owner of our DTC ecommerce platform for a focused six-month period. The one qualification we won't trade away ...
Ecommerce Manager
Aventura, FL ยท On-site +1
The Role We're hiring an Ecommerce Manager to lead and scale our Ecommerce accounts. This role is responsible for both strategy and execution, with full ownership of performance across existing ...
Ecommerce Manager
Aventura, FL ยท On-site +1
The Role We're hiring an Ecommerce Manager to lead and scale our Ecommerce accounts. This role is responsible for both strategy and execution, with full ownership of performance across existing ...
The Role We're hiring an Ecommerce Manager to lead and scale our Ecommerce accounts. This role is responsible for both strategy and execution, with full ownership of performance across existing ...
The Role We're hiring an Ecommerce Manager to lead and scale our Ecommerce accounts. This role is responsible for both strategy and execution, with full ownership of performance across existing ...
Manager Ecommerce
Monroe, CT ยท On-site
Lead ecommerce internationalization initiatives across both brands * Oversee market-specific pricing, tax, duty, and compliance configurations * Manage localization, translations, currency handling ...
Quick apply
Manager Ecommerce
Monroe, CT ยท On-site
Lead ecommerce internationalization initiatives across both brands * Oversee market-specific pricing, tax, duty, and compliance configurations * Manage localization, translations, currency handling ...
Senior Manager eCommerce
Montvale, NJ ยท On-site
The eCommerce Lead is responsible for accelerating Sharp's online sales growth across its direct-to-consumer channels and retail marketplace platforms. This role drives DTC site performance ...
Quick apply
Senior Manager eCommerce
Montvale, NJ ยท On-site
The eCommerce Lead is responsible for accelerating Sharp's online sales growth across its direct-to-consumer channels and retail marketplace platforms. This role drives DTC site performance ...
Ecommerce Operations Associate
Los Angeles, CA ยท On-site
$65K - $75K/yr
... the ecommerce lead. You'll also be tech-proficient and mindful of our automation ecosystem (Shopify Flow + MESA), ensuring catalog changes don't break critical workflows. You must be based in or ...
Ecommerce Operations Associate
Los Angeles, CA ยท On-site
$65K - $75K/yr
... the ecommerce lead. You'll also be tech-proficient and mindful of our automation ecosystem (Shopify Flow + MESA), ensuring catalog changes don't break critical workflows. You must be based in or ...
AVP, Ecommerce
Miami, FL ยท On-site
Lead forecasting, budgeting, and investment prioritization for Celebrity ecommerce, partnering with the shared services strategy group on resource allocation and roadmap trade-offs. * Monitor ...
AVP, Ecommerce
Miami, FL ยท On-site
Lead forecasting, budgeting, and investment prioritization for Celebrity ecommerce, partnering with the shared services strategy group on resource allocation and roadmap trade-offs. * Monitor ...
Ecommerce Manager
Boca Raton, FL ยท On-site
The Consumer Performance Lead, US DTC is responsible for owning the end-to-end performance and execution of Travelpro's US ecommerce business. This role serves as the operational leader of the e ...
Ecommerce Manager
Boca Raton, FL ยท On-site
The Consumer Performance Lead, US DTC is responsible for owning the end-to-end performance and execution of Travelpro's US ecommerce business. This role serves as the operational leader of the e ...
Ecommerce Manager
Boca Raton, FL ยท On-site
The Consumer Performance Lead, US DTC is responsible for owning the end-to-end performance and execution of Travelpro's US ecommerce business. This role serves as the operational leader of the e ...
Ecommerce Manager
Boca Raton, FL ยท On-site
The Consumer Performance Lead, US DTC is responsible for owning the end-to-end performance and execution of Travelpro's US ecommerce business. This role serves as the operational leader of the e ...
Director, eCommerce
$160K - $180K/yr
Lead onsite testing and optimization across desktop, mobile web, and app, including A/B testing ... Lead the global eCommerce expansion strategy and Global-e partnership, ensuring localization ...
Director, eCommerce
$160K - $180K/yr
Lead onsite testing and optimization across desktop, mobile web, and app, including A/B testing ... Lead the global eCommerce expansion strategy and Global-e partnership, ensuring localization ...
Ecommerce Operations Associate
Los Angeles, CA ยท On-site
$65K - $75K/yr
... the ecommerce lead. You'll also be tech-proficient and mindful of our automation ecosystem (Shopify Flow + MESA), ensuring catalog changes don't break critical workflows. You must be based in or ...
Quick apply
Ecommerce Operations Associate
Los Angeles, CA ยท On-site
$65K - $75K/yr
... the ecommerce lead. You'll also be tech-proficient and mindful of our automation ecosystem (Shopify Flow + MESA), ensuring catalog changes don't break critical workflows. You must be based in or ...
Ecommerce Lead information
See salary details
$14.49 is the 25th percentile. Wages below this are outliers.
$10.58 - $16.24
36% of jobs
The median wage is $18.08 / hr.
$16.24 - $21.90
43% of jobs
$21.90 - $27.56
10% of jobs
$27.56 - $33.22
4% of jobs
$33.22 - $38.88
1% of jobs
$38.88 - $44.54
1% of jobs
$44.54 - $50.20
0% of jobs
$50.20 - $55.86
0% of jobs
$55.86 - $61.52
4% of jobs
$61.52 - $67.18
0% of jobs
$67.18 - $72.84
1% of jobs
$10
$25
$72
How much do ecommerce lead jobs pay per hour?
What is the difference between Ecommerce Lead vs Ecommerce Manager?
| Aspect | Ecommerce Lead |
|---|
| Required Credentials | Typically a bachelor's degree in marketing, business, or related field; experience in e-commerce platforms and digital marketing |
|---|---|
| Work Environment | Collaborates with marketing, sales, and IT teams; often in fast-paced online retail settings |
| Employer & Industry Usage | Used across retail, fashion, electronics, and other online commerce sectors |
| Search & Comparison Intent | Often compared with Ecommerce Manager for roles involving online sales strategy and execution |
The Ecommerce Lead focuses on leading specific online sales initiatives, coordinating teams, and executing digital marketing strategies. In contrast, the Ecommerce Manager typically oversees the entire e-commerce operations, including platform management, logistics, and overall sales performance. Both roles require similar credentials and work in comparable environments, but the Lead is more project-focused, while the Manager has broader operational responsibilities.
What does an ecommerce lead do?
What are the key skills and qualifications needed to thrive as an ecommerce lead, and why are they important?
What are some common challenges faced by an ecommerce lead when managing cross-functional teams?

Manager, E-Commerce, U.S. - Star Brands Group
Vernon Hills, IL โข On-site
Full-time
Medical, Dental, Life, Retirement, PTO
Re-posted 14 days ago
Job description
Job Title: Manager, eCommerce, U.S. - Star Brands Group
Location: Vernon Hills, IL
Department: eCommerce - Star Brands
Reports To: Director, eCommerce - Star Brands
Star Brands Group (Pink Stuff, Mean Green, Moldex, Krud Kutter, Rust-Oleum Whink)
Role Overview
Star Brands Group is building a category-defining, digital-first portfolio of home care brands led by The Pink Stuff, one of the most recognized cleaning brands globally with a highly engaged and rapidly growing social audience. The group includes The Pink Stuff, one of the world's most recognizable cleaning brands, celebrated for its standout identity, strong social momentum, and rapidly expanding global presence. With millions of organic social views and a highly engaged consumer following, the brand is redefining how consumers discover, experience, and connect with cleaning products across retail and ecommerce channels.
The eCommerce Manager will play a critical role in accelerating digital growth for Star Brands Group in the U.S. This individual will own the strategy, execution, and performance across key eCommerce platforms, with a strong focus on Amazon and digital retail. The role will ensure our brands are competitive, visible, and conversion-ready across online environments while building scalable capabilities to support long-term growth.
This position serves as the U.S. eCommerce subject matter expert, working cross-functionally with Sales, Brand, Demand Generation, and Operations to drive performance and elevate our digital presence and includes direct reports. The role reports to the Global Head of eCommerce - Star Brands Group.
Key Responsibilities
eCommerce Strategy & Performance Ownership
- Own and evolve the U.S. eCommerce strategy across Amazon, Walmart, TikTok Shop, and emerging digital commerce channels aligned to commercial growth, market share, and profitability objectives.
- Translate brand and commercial priorities into clear, actionable eCommerce plans across the full funnel (media, content, assortment, pricing, and promotion)
- Define quarterly performance plans, KPIs, and investment priorities, with a strong focus on measurable outcomes (e.g., conversion, share, ROAS, traffic)
- Lead performance tracking and identify opportunities to improve efficiency, effectiveness, and scale across the eCommerce ecosystem
- Drive structured test-and-learn initiatives to continuously optimize performance
- Evaluate and recommend new marketplace opportunities, platform capabilities, and digital growth initiatives that support the expansion of the Star Brands portfolio.
Digital Commerce & Marketplace Leadership
- Lead strategic development and growth across Amazon, Walmart.com, Homedepot.com, TikTok Shop, and future digital commerce channels.
- Develop and execute channel-specific growth plans that support overall business objectives
- Partner with Sales on assortment, pricing, and promotional strategy to maximize online performance
- Support innovation launches and new product introductions through channel-specific go-to-market plans.
- Manage strategic relationships with key retailer contacts, marketplace partners, agencies, and platform representatives.
Digital Shelf & Content Excellence
- Own digital shelf strategy to ensure products are discoverable, compelling, and conversion-ready
- Establish and maintain best-in-class standards for content, imagery, video, A+ Content, brand stores, and ratings and reviews.
- Partner with internal and external teams to deliver high-quality, optimized content that drives engagement and conversion
- Conduct regular audits of product pages, catalog health, and digital shelf execution.
- Ensure platform compliance and content accuracy across all channels.
Cross-Functional Collaboration & Influence
- Serve as the primary day-to-day eCommerce lead for the Star Brands portfolio, coordinating cross-functional initiatives and driving execution across digital commerce channels.
- Partner with Media to shape retail media strategies and ensure effective integration across the funnel
- Collaborate with Brand and Sales to connect eCommerce initiatives with broader omnichannel efforts
- Work closely with Finance and Operations to ensure investment discipline, accurate forecasting, and alignment with supply
- Develop executive-level presentations and participate in business reviews, annual planning meetings, and strategic planning sessions.
Agency & Partner Management
- Manage external agency and vendor relationships to ensure high-quality execution and continuous optimization
- Drive accountability through clear performance expectations, reporting, and ongoing performance reviews
- Ensure agency strategies align with business objectives and growth priorities.
Qualifications
- Bachelor's degree required
- 5+ years of experience in eCommerce, digital marketing, or shopper marketing, preferably within CPG or retail
- Proven experience managing Amazon and major eRetail platforms, including retail media, digital shelf, and performance analytics
- Demonstrated ability to translate strategy into execution and deliver measurable business results
- Ability to manage multiple priorities in a fast-paced, evolving environment.
- Experience working with cross-functional teams and communicating effectively at all levels of an organization.
What You Bring
- A strategic mindset with strong commercial acumen and a deep understanding of how eCommerce drives business outcomes
- Ability to operate at both strategic and executional levels, with high attention to detail
- Strong analytical skills with the ability to connect data to insights and actions
- Highly collaborative, with the ability to influence cross-functional teams and senior stakeholders
- Passion for building best-in-class digital experiences and scaling eCommerce capabilities
- Experience managing partners and/or leading initiatives across multiple stakeholders
Salary Target Range: $95,000 - $120,000, bonus eligible
From big benefits to small, we take care of our associates! After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave. We also offer a 401(k) plan after three months of employment. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and one floating holiday per year. You are also eligible to earn three weeks of vacation on an annualized basis.
Rust-Oleum/Star Brands is an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.