Digital Engagement Specialist
Calvert Street Group seeks a talented professional to join our firm in the position of Digital Engagement Specialist. This role will drive digital engagement and organizing strategy, executing organic social and digital organizing strategies, writing and organizing content for social media, managing online petitions, creating website content, and social media monitoring.
Winning the nationโs most difficult corporate campaigns requires the best political organizers from either side of the aisle. We believe the best political organizers are drawn to the opportunity to work on the toughest campaigns. Calvert Street Group is built on this belief, and it is reinforced in our selective hiring process.
Primary Responsibilities
ยทย ย ย ย ย ย Plan, manage, and execute integrated digital engagement campaigns across social, email, SMS, and web.
ยทย ย ย ย ย ย Design and implement targeted advertising campaigns on Facebook and Instagram, including audience segmentation and A/B testing.
ยทย ย ย ย ย ย Manage advertising budgets, optimize spend, and track ROI for paid media efforts
ยทย ย ย ย ย ย Develop detailed project plans, timelines, and workflows to ensure on-time delivery of campaigns.
ยทย ย ย ย ย ย Coordinate with project teams to align messaging and targeting strategies
ยทย ย ย ย ย ย Create compelling ad copy and collaborate with designers on visuals optimized for performance.
ยทย ย ย ย ย ย Monitor and respond to real-time project developments with rapid-response digital content
ยทย ย ย ย ย ย Ensure compliance with platform policies and political advertising regulations.
ยทย ย ย ย ย ย Maintain organized documentation of campaigns, audiences, and performance metrics.
Required Qualifications
ยทย ย ย ย ย ย Demonstrated proficiency with social media platforms, media monitoring software, and simple graphic design software.
ยทย ย ย ย ย ย Proven experience managing Facebook/Instagram ad campaigns, including audience targeting and budget optimization.
ยทย ย ย ย ย ย Strong ability to develop, implement, and optimize digital strategies that align with project objectives and maximize community engagement.
ยทย ย ย ย ย ย Exceptional written and verbal communication skills, with the ability to create compelling content for diverse audiences.
ยทย ย ย ย ย ย Bachelorโs degree โ or higher โ with a strong academic resume and GPA.
ยทย ย ย ย ย ย 3+ years of relevant experience.
Preferred Qualifications
ยทย ย ย ย ย ย Experience with voter file targeting and CRM tools
ยทย ย ย ย ย ย Familiarity with lookalike audiences, custom audiences, and voter segmentation strategies
ยทย ย ย ย ย ย Experience in digital fundraising through paid media channels
ยทย ย ย ย ย ย Knowledge of compliance requirements for political advertising (disclaimers, transparency rules)
ยทย ย ย ย ย ย Basic graphic design or video editing skills (e.g., Canva, Adobe Creative Suite)
ยทย ย ย ย ย ย Experience with other paid media platforms (Meta, Google Ads, YouTube, programmatic advertising)
Compensation & Benefits
ยทย ย ย ย ย ย Commensurate with experience. Generous benefits including but not limited to unlimited vacation; health, vision & dental packages; 401k with a 5% company match.
Calvert Street Group is a corporate consulting firm focusing on local affairs, land-use and development, and grassroots lobbying. We take on tough projects for a variety of clients, and our people enjoy that challenge. We hire people with a range of experiences and backgrounds, but we all have a determination to work hard and win. We work together as a team to solve problems that others canโt. If youโre that kind of person, weโd love to talk to you.