Wine Sales & Event Coordinator
$25 - $27/hr
... DTC) sales Proven experience managing events and member or guest-focused programs Demonstrated ability to train, coach, and influence team members without direct supervisory authority Excellent ...
$25 - $27/hr
... DTC) sales Proven experience managing events and member or guest-focused programs Demonstrated ability to train, coach, and influence team members without direct supervisory authority Excellent ...
$25 - $27/hr
... DTC) sales Proven experience managing events and member or guest-focused programs Demonstrated ability to train, coach, and influence team members without direct supervisory authority Excellent ...
Perris, CA · On-site
$80/hr
... Sales, and Marketing) to manage inventory levels and fulfill promotional and seasonal demand ... A strong understanding of DTC customer service best practices. Why AELogistix? Join a collaborative ...
Perris, CA · On-site
$80/hr
... Sales, and Marketing) to manage inventory levels and fulfill promotional and seasonal demand ... A strong understanding of DTC customer service best practices. Why AELogistix? Join a collaborative ...
The Planning Manager, DTC leads the end-to-end planning function for our eCommerce business and ... This role ensures inventory investment aligns to sales, margin, and brand goals; supports forecasts ...
Quick apply
The Planning Manager, DTC leads the end-to-end planning function for our eCommerce business and ... This role ensures inventory investment aligns to sales, margin, and brand goals; supports forecasts ...
Los Angeles, CA · On-site +1
Partner with ecommerce, wine club, and hospitality teams to develop annual DTC brand plans, translating goals into channel strategies, priorities, and campaigns that drive sales and growth
Quick apply
Los Angeles, CA · On-site +1
Partner with ecommerce, wine club, and hospitality teams to develop annual DTC brand plans, translating goals into channel strategies, priorities, and campaigns that drive sales and growth
Perris, CA · On-site
$80K/yr
... Sales, and Marketing) to manage inventory levels and fulfill promotional and seasonal demand ... A strong understanding of DTC customer service best practices. Why AELogistix? Join a collaborative ...
Perris, CA · On-site
$80K/yr
... Sales, and Marketing) to manage inventory levels and fulfill promotional and seasonal demand ... A strong understanding of DTC customer service best practices. Why AELogistix? Join a collaborative ...
Perris, CA · On-site
... Sales, and Marketing) to manage inventory levels and fulfill promotional and seasonal demand ... A strong understanding of DTC customer service best practices. Why AELogistix? Join a collaborative ...
Quick apply
Perris, CA · On-site
... Sales, and Marketing) to manage inventory levels and fulfill promotional and seasonal demand ... A strong understanding of DTC customer service best practices. Why AELogistix? Join a collaborative ...
Partner with ecommerce, wine club, and hospitality teams to develop annual DTC brand plans, translating goals into channel strategies, priorities, and campaigns that drive sales and growth
Partner with ecommerce, wine club, and hospitality teams to develop annual DTC brand plans, translating goals into channel strategies, priorities, and campaigns that drive sales and growth
Los Angeles, CA · On-site +1
Partner with ecommerce, wine club, and hospitality teams to develop annual DTC brand plans, translating goals into channel strategies, priorities, and campaigns that drive sales and growth
Los Angeles, CA · On-site +1
Partner with ecommerce, wine club, and hospitality teams to develop annual DTC brand plans, translating goals into channel strategies, priorities, and campaigns that drive sales and growth
Partner with ecommerce, wine club, and hospitality teams to develop annual DTC brand plans, translating goals into channel strategies, priorities, and campaigns that drive sales and growth
Partner with ecommerce, wine club, and hospitality teams to develop annual DTC brand plans, translating goals into channel strategies, priorities, and campaigns that drive sales and growth
Los Angeles, CA · On-site
The Planning Manager, DTC leads the end-to-end planning function for our eCommerce business and ... This role ensures inventory investment aligns to sales, margin, and brand goals; supports forecasts ...
Los Angeles, CA · On-site
The Planning Manager, DTC leads the end-to-end planning function for our eCommerce business and ... This role ensures inventory investment aligns to sales, margin, and brand goals; supports forecasts ...
Los Angeles, CA · On-site +1
Partner with ecommerce, wine club, and hospitality teams to develop annual DTC brand plans, translating goals into channel strategies, priorities, and campaigns that drive sales and growth
Los Angeles, CA · On-site +1
Partner with ecommerce, wine club, and hospitality teams to develop annual DTC brand plans, translating goals into channel strategies, priorities, and campaigns that drive sales and growth
The Planning Manager, DTC leads the end-to-end planning function for our eCommerce business and ... This role ensures inventory investment aligns to sales, margin, and brand goals; supports forecasts ...
The Planning Manager, DTC leads the end-to-end planning function for our eCommerce business and ... This role ensures inventory investment aligns to sales, margin, and brand goals; supports forecasts ...
San Clemente, CA · On-site
$90K - $112K/yr
Prepare and present weekly and monthly reporting to the SDR team on DTC sales and margin performance. * Lead monthly reforecasts for E-Commerce Operating Expenses, working with SDR leadership to ...
San Clemente, CA · On-site
$90K - $112K/yr
Prepare and present weekly and monthly reporting to the SDR team on DTC sales and margin performance. * Lead monthly reforecasts for E-Commerce Operating Expenses, working with SDR leadership to ...
Bellevue, WA · On-site
$135K - $150K/yr
Revenue Growth ● Drive end-to-end sales for DTC marketing solutions (media buying, growth strategy, creative, AI-driven tools) ● Identify, pitch, and close mid-to-large DTC brands ● Own ...
Bellevue, WA · On-site
$135K - $150K/yr
Revenue Growth ● Drive end-to-end sales for DTC marketing solutions (media buying, growth strategy, creative, AI-driven tools) ● Identify, pitch, and close mid-to-large DTC brands ● Own ...
Paso Robles, CA · On-site +1
Partner with ecommerce, wine club, and hospitality teams to develop annual DTC brand plans, translating goals into channel strategies, priorities, and campaigns that drive sales and growth
Quick apply
Paso Robles, CA · On-site +1
Partner with ecommerce, wine club, and hospitality teams to develop annual DTC brand plans, translating goals into channel strategies, priorities, and campaigns that drive sales and growth
Own a quota and manage full-cycle sales from prospecting to close * Build pipeline through outbound ... Deep understanding of DTC economics (CAC, LTV, ROAS) and the DTC tech stack (Klaviyo, Attentive ...
Own a quota and manage full-cycle sales from prospecting to close * Build pipeline through outbound ... Deep understanding of DTC economics (CAC, LTV, ROAS) and the DTC tech stack (Klaviyo, Attentive ...
Prepare and present weekly and monthly reporting to the SDR team on DTC sales and margin performance. * Lead monthly reforecasts for E-Commerce Operating Expenses, working with SDR leadership to ...
Prepare and present weekly and monthly reporting to the SDR team on DTC sales and margin performance. * Lead monthly reforecasts for E-Commerce Operating Expenses, working with SDR leadership to ...
San Clemente, CA · On-site
$90K - $112K/yr
Prepare and present weekly and monthly reporting to the SDR team on DTC sales and margin performance. * Lead monthly reforecasts for E-Commerce Operating Expenses, working with SDR leadership to ...
San Clemente, CA · On-site
$90K - $112K/yr
Prepare and present weekly and monthly reporting to the SDR team on DTC sales and margin performance. * Lead monthly reforecasts for E-Commerce Operating Expenses, working with SDR leadership to ...
San Clemente, CA · On-site
$90K - $112K/yr
Prepare and present weekly and monthly reporting to the SDR team on DTC sales and margin performance. * Lead monthly reforecasts for E-Commerce Operating Expenses, working with SDR leadership to ...
San Clemente, CA · On-site
$90K - $112K/yr
Prepare and present weekly and monthly reporting to the SDR team on DTC sales and margin performance. * Lead monthly reforecasts for E-Commerce Operating Expenses, working with SDR leadership to ...
New York, NY · Hybrid
$105K - $135K/yr
You'll collaborate with teams across Marketing, Sales, Brand, Operations, and Finance to ensure paid media efforts support broader company objectives. This role reports to the Head of DTC, with ...
Quick apply
New York, NY · Hybrid
$105K - $135K/yr
You'll collaborate with teams across Marketing, Sales, Brand, Operations, and Finance to ensure paid media efforts support broader company objectives. This role reports to the Head of DTC, with ...
| Aspect | Dtc Sales | E-commerce Sales Associate |
|---|---|---|
| Required Credentials | Sales experience, industry-specific knowledge | Customer service skills, basic sales understanding |
| Work Environment | In-store, direct customer interaction | Online platform, digital communication |
| Employer & Industry Usage | Retail brands, direct-to-consumer channels | Online retail, e-commerce platforms |
| Common Search & Comparison | Focus on in-person sales strategies | Focus on online sales and customer engagement |
While both roles involve sales within the retail industry, Dtc Sales emphasizes direct, in-person customer interactions and relationship building, often in physical store settings. E-commerce Sales Associates primarily handle online sales channels, focusing on digital customer engagement and online order management. Understanding these differences helps job seekers target the right roles based on their skills and career goals.

Company Overview:
Casa de Fruta is a well-known, multifaceted destination in the heart of California, known for offering a variety of services and experiences, from dining and shopping to lodging and recreation. With a rich history dating back to 1908, Casa de Fruta delights visitors with its famous fruit stand, wine tasting and deli, sweet shop, burrito bar, and restaurant. We also offer comfortable lodging at our RV park, inn, and cabins, as well as fueling services at our Chevron station. Our commitment to exceptional customer service and high-quality experiences is central to everything we do. We are looking for a motivated and experienced Wine Sales & Event Coordinator to join our team!
Company Conformance Statements
In the performance of their respective tasks and duties, all employees are expected to conform to the following:
Perform quality work within deadlines, with or without direct supervision.
Interact professionally with other employees, customers and suppliers.
Work effectively as a team contributor on all assignments.
Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations.
Follow all rules, policies and safety guidelines for tasks/job.
Perform any additional tasks as required.
Position Purpose
The Wine Sales & Event Coordinator is responsible for overseeing all aspects of the wine club and wine tasting operations, with a strong focus on member engagement, hospitality excellence, revenue growth, and brand representation. This role serves as the primary steward of the wine club experience, managing events, member communications, and operational execution while collaborating closely with leadership and businesses offering wine tastings.
The position provides training, coaching, and performance guidance to Wine Stewards to ensure a consistent, high-quality guest and member experience.
Responsibilities/Duties/Functions/Tasks
Wine Club Management
Oversee all aspects of the wine club, including member acquisition, retention, fulfillment, communications, and overall experience
Develop and execute strategies to grow wine club membership and increase member engagement and lifetime value
Manage wine club allocations, shipments, and release communications in coordination with production and shipping/receiving.
Serve as the primary point of contact for wine club members, resolving issues and maintaining strong relationships
Tasting Operations
Manage day-to-day tasting operations to ensure exceptional guest service and brand consistency
Collaborate with leadership to establish service standards, policies, and procedures
Monitor sales performance, guest feedback, and operational efficiency, making data-driven improvements
Ensure compliance with all local, state, and federal regulations related to alcohol service and sales
Events & Experiences
Plan, coordinate, and execute all wine club and tasting events, including member-exclusive events and public tastings
Manage event timelines, staffing coordination, vendor relationships, budgets, and post-event evaluation
Create engaging, on-brand experiences that strengthen member loyalty and drive sales
Training & Team Development
Develop and deliver ongoing training programs for Wine Stewards, focusing on wine knowledge, service standards, sales techniques, and brand storytelling
Provide coaching, feedback, and performance support to Wine Stewards, in collaboration with their direct supervisors
Serve as a mentor and resource for staff, fostering a culture of hospitality, professionalism, and continuous improvement
Sales, Reporting & Collaboration
Track and analyze wine club, tasting room, and event performance metrics, providing regular reports and insights to leadership
Collaborate with marketing to align messaging, promotions, and releases
Support special projects and initiatives as needed
Qualifications
Minimum of 3-5 years of experience in wine club management, tasting room management, hospitality management, or a related field
Strong knowledge of wine, wine service, and direct-to-consumer (DTC) sales
Proven experience managing events and member or guest-focused programs
Demonstrated ability to train, coach, and influence team members without direct supervisory authority
Excellent organizational, communication, and interpersonal skills
Strong customer service mindset with a passion for hospitality and storytelling
Scheduling Requirements
Flexible availability, including weekends, holidays, and evenings, especially for events
Preferred Qualifications
WSET, CMS, or equivalent wine certification
DTC and club management
ERP and compliance software, such as Nexternal & ShipCompliant is a plus
Experience with winery compliance, shipping regulations, and club fulfillment
Experience in hospitality or premium brand environment
You may remember Casa de Fruta as the little cherry stand on Pacheco Pass, or as we are today, a California landmark and traditional stop on many families journeys. At our roadside Orchard Resort in the beautiful Pacheco Valley, we welcome visitors from around the world to stay and discover all that Casa de Fruta has to offer.
Education:{"credentialcategory":"high school","@type":"EducationalOccupationalCredential"}Employment Type: PART_TIMESourced by ZipRecruiter
Traveler accommodation
11 - 50 Employees
Hollister, CA, US
1908