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Director Web Analytics Jobs in California (NOW HIRING)

Prosites Corporate

Paid Ads Specialist

Murrieta, CA · On-site

$26/hr

Provide subject matter expertise on paid media, web analytics, user experience and behavior, data ... Understanding of direct response and interactive marketing best practices * Ability to work both ...

Chrisad, Inc.

SEO Specialist

San Rafael, CA

... providing clients with direct mail marketing and full-service branding, practice management ... Proficiency in web analytics software and keyword tools. * Experience with data-driven SEO analysis ...

AI Chopping Block

Staff Web Engineer

San Francisco, CA · On-site

$147 - $202/hr

... analytics, and GTM systems, and the automation and testing practices the team currently lacks. You ... direct line of sight from your work to the company's growth. What You'll Do * Own the architecture ...

New

chrisad, inc.

SEO Specialist

San Rafael, CA · On-site

... providing clients with direct mail marketing and full-service branding, practice management ... Proficiency in web analytics software and keyword tools. * Experience with data-driven SEO analysis ...

Harvey

Staff Web Engineer

San Francisco, CA · On-site

$146K - $201K/yr

... analytics, and GTM systems, and the automation and testing practices the team currently lacks. You ... direct line of sight from your work to the company's growth. What You'll Do * Own the architecture ...

Synergy Direct LLC

Be Seen First

Associate Director of Digital Marketing Analytics

San Diego, CA · On-site

$130K - $160K/yr

Strong working knowledge of digital marketing data across web, app, paid media, email, and ecommerce. Preferred Qualifications for a Associate Director of Digital Marketing Analytics * Prior agency ...

Integrated Resources INC

WEB SPECIALIST

Brea, CA

$97K - $97K/yr

This company has an immediate contract opening for a tech-savvy, self-directed individual to join ... Collect and analyze data to gain understanding of utilization of online marketing resources ...

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All JobsWeb Analytics JobsDirector Web Analytics JobsDirector Web Analytics Jobs in California

Director Web Analytics information

What does a director of web analytics do?

A Director of Web Analytics oversees the strategy, implementation, and management of web analytics for an organization. They lead teams that collect, analyze, and interpret website data to guide business decisions, optimize user experience, and improve digital marketing effectiveness. This role often collaborates with marketing, IT, and executive teams to align analytics efforts with business goals and ensure accurate data tracking and reporting.

What are the key skills and qualifications needed to thrive as a director of web analytics?

To thrive as a Director of Web Analytics, you need advanced analytical skills, deep knowledge of digital marketing, and a strong background in statistics, often supported by a relevant degree and substantial experience in web analytics. Expertise in tools like Google Analytics, Adobe Analytics, data visualization platforms, and familiarity with tag management systems and SQL are typically required. Exceptional leadership, strategic thinking, and communication skills help you translate data insights into actionable business strategies and effectively lead analytics teams. These skills ensure data-driven decision-making, optimize user experiences, and drive measurable business growth.

How does a director of web analytics typically collaborate with marketing and product teams to drive business results?

As a Director of Web Analytics, you'll work closely with marketing and product teams to translate data insights into actionable strategies. This often involves leading cross-functional meetings, aligning on key performance indicators (KPIs), and providing guidance on campaign or product optimizations based on analytic findings. You may also be responsible for helping teams interpret complex data, ensuring analytical tools are integrated with marketing and product platforms, and fostering a data-driven culture across departments. Regular collaboration is essential to ensure that data insights directly contribute to business growth and improved user experiences.

What is the difference between Director Web Analytics vs Web Analytics Manager?

AspectDirector Web AnalyticsWeb Analytics Manager
ResponsibilitiesOversees entire web analytics strategy, leads teams, and aligns analytics with business goalsManages daily analytics operations, implements tracking, and reports on web data
Required SkillsAdvanced analytics, leadership, strategic planning, and stakeholder communicationTechnical skills in analytics tools, data collection, and reporting
CertificationsGoogle Analytics, data analysis, and leadership certificationsGoogle Analytics, Adobe Analytics, and technical certifications
Work EnvironmentSenior management, cross-departmental collaboration, strategic planningOperational, technical team management, hands-on analytics work

In summary, the Director Web Analytics focuses on strategic leadership and aligning analytics with business objectives, while the Web Analytics Manager handles daily operations and technical implementation. Both roles require strong analytical skills and relevant certifications, but differ in scope and seniority.

What are the most commonly searched types of Web Analytics jobs in California?

The most popular types of Web Analytics jobs in California are:

What are popular job titles related to Director Web Analytics jobs in California?

For Director Web Analytics jobs in California, the most frequently searched job titles are:

What job categories do people searching Director Web Analytics jobs in California look for?

The top searched job categories for Director Web Analytics jobs in California are:

What cities in California are hiring for Director Web Analytics jobs?

Cities in California with the most Director Web Analytics job openings:

Director Web Analytics jobs near you
Infographic showing various Director Web Analytics job openings in California as of August 2026, with employment types broken down into 2% As Needed, 85% Full Time, 10% Part Time, 1% Temporary, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution.

Paid Ads Specialist

Prosites Corporate

Murrieta, CA • On-site

$26/hr

Full-time

Re-posted 13 days ago

Job description

Description:Paid Ads Specialist Job Description


Job Summary

As a Paid Ads Specialist, you will have a focus on data analysis and paid search. You will be immersed in PPC and proactively identify paid media opportunities on a micro and macro level. You are expected to drive results, consistently improve product and process, while staying up to date on the latest digital advertising trends and best practices.


Responsibilities:

  • Track, measure, optimize and report performance of paid ad campaigns
  • Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis and reporting
  • Identify opportunities for efficiencies in process (i.e. automation, software, tools)
  • Develop keyword research, keyword lists, and keyword bucketing
  • Manage a high volume of paid media budgets
  • Develop, analyze and optimize keyword ad copy and landing pages
  • Perform A/B testing with the intent of improving impression share, quality score and CPL
  • Monitor and assess competitor activity and keyword ranking performance
  • Collaborate with management team to develop strategies for at-risk accounts
  • Follow and stay on top of industry best practices
  • Build and maintain an understanding of current topics in paid advertising, web analytics, data management, tools and technologies related to core responsibilities
  • Regular and reliable attendance is required as this is a full-time position
  • Other duties as assigned by management

Qualifications:

  • 3-5 years’ experience in paid search
  • Google Analytics certified
  • GoogleAds certified
  • Microsoft Office proficient
  • Salesforce proficient
  • Experience in Google Ads Manager (MCC)
  • Understanding of direct response and interactive marketing best practices
  • Ability to work both independently and in a team environment
  • Professional and personal integrity
  • Excellent verbal and written communication skills
  • Strategic thinker with strong analytical skills

Preferred Qualifications:

  • Previously worked at a digital marketing agency
  • Facebook & LinkedIn advertising experience
  • CSS/HTML experience for landing page development
  • Excellent copywriting and proofreading skills

Physical/Mental Requirements for the Job:

  • Prolonged periods of sedentary movement
  • May be requested to work overtime and weekends if deemed necessary
  • Must be able to lift at least 20 pounds
  • Certain management positions might be required to occasional travel

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job- related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.


Requirements: