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Director Visual Creative information

Do director visual creatives get paid well?

Director of visual creative roles typically offer high salaries due to the level of responsibility, creative expertise, and leadership required. Compensation varies based on experience, industry, and location, but these positions often include additional benefits such as bonuses and creative project budgets.

What are the key skills and qualifications needed to thrive as a director visual creative, and why are they important?

To thrive as a Director Visual Creative, you need a strong background in visual design, creative direction, and brand strategy, often supported by a degree in design or a related field and significant industry experience. Mastery of design software such as Adobe Creative Suite, familiarity with project management tools, and a portfolio demonstrating successful campaigns are typically required. Exceptional leadership, communication, and conceptual thinking skills help distinguish top professionals in this role. These abilities are vital for delivering compelling visual narratives, guiding creative teams, and ensuring alignment with organizational goals.

How does a director visual creative typically collaborate with other departments to execute large-scale campaigns?

A Director of Visual Creative works closely with marketing, product, and brand strategy teams to ensure that visual concepts align with broader business goals. They often lead cross-functional meetings, provide creative direction to designers and photographers, and gather feedback from stakeholders throughout the campaign lifecycle. Effective collaboration requires strong communication skills and the ability to balance creative vision with practical constraints such as timelines and budgets. This role is pivotal in translating abstract ideas into cohesive visual narratives that resonate across multiple platforms.

How much is a director visual creative paid?

A director of visual creative typically earns between $80,000 and $150,000 annually, depending on experience, industry, and location. Senior roles or those in large companies may offer higher compensation, often including bonuses and benefits.

What is the difference between Director Visual Creative vs Graphic Designer?

AspectDirector Visual CreativeGraphic Designer
CredentialsBachelor’s degree in design, art, or related field; extensive portfolioBachelor’s degree in graphic design, visual arts, or related field; strong portfolio
Work EnvironmentLeads creative teams, oversees projects, collaborates with clientsCreates visual content, works independently or in small teams
Industry UsageAdvertising agencies, media companies, large corporationsDesign studios, marketing departments, freelance work
Search & Comparison IntentUnderstanding leadership roles in visual designFocus on individual design skills and execution

The main difference between a Director Visual Creative and a Graphic Designer lies in their scope and responsibilities. The Director Visual Creative oversees entire creative teams and strategic vision, while the Graphic Designer focuses on creating specific visual content. Both roles require strong design credentials, but the director position involves leadership and project management, often in larger organizational settings.

What does a director visual creative do?

A Director of Visual Creative leads the visual direction and artistic vision for a company's branding, advertising, or media projects. They oversee creative teams, develop visual concepts, and ensure that all visual content aligns with the brand's message and objectives. Their responsibilities often include collaborating with other departments, managing budgets, and guiding the execution of campaigns from concept to completion. They play a key role in maintaining consistent, high-quality visuals across all platforms.
What are popular job titles related to Director Visual Creative jobs in Iowa? For Director Visual Creative jobs in Iowa, the most frequently searched job titles are:
What job categories do people searching Director Visual Creative jobs in Iowa look for? The top searched job categories for Director Visual Creative jobs in Iowa are:
Director Visual Creative jobs near you

Assistant Creative Services Director

Hearst

Des Moines, IA

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 19 days ago

Hearst rating

6.8

Company rating: 6.8 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

50th of 75 rated media

Job description

KCCI, Iowa's News Leader in Des Moines, is seeking its next Assistant Creative Services Director. This role is ideal for a passionate, strategic creative leader who can both produce compelling promotional content and guide a team in delivering high-impact work. You'll play a key role in strengthening the KCCI brand across broadcast, digital, and streaming platforms.

You'll report to Creative Services Director and collaborate closely with teams across News, Digital, Sales, and our network partners.

What You'll Do

  • Partner with the Creative Services Director to develop and execute brand strategies that drive awareness, audience connection, and daily engagement  
  • Create and oversee promotional campaigns for on-air and digital content, ensuring clarity, urgency, and brand consistency 
  • Lead, schedule, and mentor a creative team producing image, topical, proof-of-impact, and other promotional messaging 
  • Write, shoot, and edit high-quality on-air promotions with strong storytelling, production technique, and visual execution 
  • Develop targeted social campaigns that extend reach and reinforce the station's promise 
  • Manage daily on-air inventory and logs, coordinating production workflows to ensure smooth execution and on-time delivery 
  • Oversee special projects from concept through completion 
  • Represent KCCI at community events and key internal meetings 

What Success Looks Like

  • Viewers clearly understand what sets KCCI's news coverage apart 
  • Messaging is consistent across on-air, digital, and social platforms-building trust with every impression 
  • You are organized, energized, and consistently delivering high-quality, effective work 
  • Innovative tools, including AI, are thoughtfully integrated to improve efficiency and elevate creative output

What You Bring

  • 3+ years of experience in marketing, promotion, or brand management (media experience strongly preferred) 
  • At least 1 year of experience executing brand strategy across multiple platforms (broadcast, digital, social) 
  • Strong writing, storytelling, and conceptual skills 
  • Proven ability to collaborate effectively and deliver results with high production standards 
  • Hands-on production expertise, including non-linear editing (Adobe Creative Suite or similar) 
  • Working knowledge of Adobe Creative Suite, videography equipment, WideOrbit, and ENPS 
  • Valid driver's license with a clean driving record (required for hire) 
  • Related military experience considered

Values in Action

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services

  • Additional benefits to meet your and your family's needs

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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