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Video Content Strategist
Contract or Full-Time• Remote • US-Based
About the role
We're looking for a sharp, platform-native Video Content Strategist to own and grow the Vendingpreneurs YouTube channel - one of the primary owned-media channels driving awareness, trust, and leads for our vending-business coaching brand. This isn't an editing role. You'll set the strategic direction, shape what gets made, and be accountable for channel performance - without waiting on direction from above to tell you what to do next.
We need someone who brings their own recommendations to the table: what to publish, why it will perform, how to test it, and what the data says afterward. The right person for this role doesn't need external guidance to know what a healthy YouTube strategy looks like - they've lived it.
As the channel grows, so does the opportunity. Within 3-6 months, you'll have the chance to expand your scope to include additional brands in our portfolio - VendHub, Modern Amenities, and MedPro - each with distinct audiences and content needs. Over time, we see this role managing one to three brands simultaneously.
You'll report to the Marketing Director and collaborate closely with our Social Brand Manager on cross-platform distribution and our Lifecycle Marketing Manager on engagement opportunities and paid ad use. If you know how to build a channel - not just make videos - we'd like to talk.
Roles & responsibilities
• Own the Vendingpreneurs YouTube channel strategy end-to-end - content pillars, publishing cadence (3-4 long-form videos per week), format mix, and long-term roadmap.
• Develop and pitch video concepts grounded in audience search behavior, trending topics, and competitive gaps - with a clear, self-directed point of view on what will perform and why.
• Write or closely direct scripts that open with a strong hook, maintain retention throughout, and drive a clear action at close.
• Craft titles, descriptions, and metadata that balance search discoverability with click-through appeal; brief thumbnail concepts and guide design iterations and testing.
• Remotely direct and brief freelance editors, on-camera talent, and designers - providing clear, actionable creative direction without being on set.
• Produce YouTube Shorts independently as part of the standard publishing workflow - clipping, light editing, and formatting for short-form.
• Coordinate with our Social Brand Manager to distribute and amplify video content across Instagram, LinkedIn, Facebook, and other relevant channels.
• Partner with our Lifecycle Marketing Manager to identify high-performing video content for email, retargeting, and paid ad use.
• Own channel reporting - delivering regular performance updates that go beyond surface metrics to surface insights, diagnose trends, and recommend concrete next steps.
• Stay current on YouTube algorithm changes, platform features, search trend shifts, and creator best practices; bring relevant insights and strategic recommendations to the team proactively - not reactively.
What success looks like
• Consistent growth in subscribers, watch time, and average view duration quarter over quarter - with a clear strategic rationale behind content decisions driving those numbers.
• CTR and retention benchmarks that meet or exceed category norms, with an active testing cadence on titles, thumbnails, and hooks to continuously improve them.
• A reliable 3-4 long-form video per week publishing cadence maintained without sacrificing content quality or strategic intent.
• YouTube is contributing measurably to marketing-qualified leads and top-of-funnel pipeline for Vendingpreneurs - and actively growing m/m.
• Regular, detailed performance reporting - covering key metrics, retention analysis, content experiment results, traffic source breakdowns, and prioritized recommendations for the next period.
• Producers, editors, and designers working from briefs that are clear enough to execute without back-and-forth.
• A Shorts library and automated production process that meaningfully extends content reach and funnels audience into long-form - maintained as part of the standard workflow, not as an afterthought.
• Demonstrated readiness to own a second brand's channel within 2-4 months - evidenced by channel health, workflow maturity, and the ability to replicate the strategic framework in a new context.
Experience & skills
• 2-3 years of experience in a video production or content role, with demonstrated ownership of YouTube channel strategy and growth.
• Based in the United States.
• A channel or portfolio you can point to - showing growth you drove, not just content you made. We want to see the before and after.
• Deep YouTube fluency: YouTube Studio analytics, algorithm mechanics, packaging best practices (titles, thumbnails, hooks, retention pacing), and SEO - without needing someone to walk you through it.
• Strong scriptwriting ability - you can write or structure a compelling hook, outline a story arc, and guide a script through revisions.
• Hands-on ability to produce YouTube Shorts - at minimum, comfortable with CapCut, Descript, or a comparable short-form editing tool. With experimentation for how to automate the shorts production process.
• Experience briefing and directing remote creative teams (editors, designers, on-camera talent) with minimal oversight required.
• Familiarity with keyword and topic research tools - VidIQ, TubeBuddy, Google Trends, or equivalent.
• Analytical enough to build and own a reporting rhythm - retention curves, CTR, traffic source breakdowns, and view velocity all mean something to you, and you can translate them into decisions and recommendations.
• Organized and self-directed: able to manage a high-volume publishing calendar, prioritize independently, and keep projects moving across asynchronous teams.
Nice to have: experience managing multiple brands or channels simultaneously; familiarity with paid media workflows and content repurposing for coaching, or creator-economy content ads.