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NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

The Role: 

The Principal User Experience Researcher will play a key role in defining the future of Peacock’s product experiences. The position will lead and execute research on the Product Research and Consumer Insights team and will focus on key timely and critical bodies of work — answering questions like: how should subscriber experiences differ across devices, how might subscribers want to manage streaming service subscriptions in the future, and how to build fandom-centered streaming product experiences. 

Reporting directly to the Senior Director of User Research and Consumer Insights, they will collaborate with cross functional partners across Commerce and Viewing Product, Design, Analytics, and Product Marketing, and will lead research that informs product decisions across the product lifecycle, as well as the work that gives shape to new initiatives.  

Responsibilities include, but are not limited to: 

• Consulting and advising cross functional partners on their research questions and selecting the right methods and tools to answer them 

• Owning and driving your research roadmap, ensuring stakeholder and product needs are met and well aligned to achieve organizational goals 

• Conducting research across the product lifecycle via unmoderated prototype tests, lab studies, online interviews, observational tests, surveys, benchmark studies, diary studies, and more 

• Managing complex schedules across multiple projects at one time to ensure on time delivery 

• Setting new standards for methodological rigor and research excellence 

• Crafting memos and reports that make complex ideas simple, surface timely insights, clearly communicate key learnings, and drive strategic and actionable recommendations 

• Influencing strategic and tactical product roadmaps with cross-functional leadership 

• Mentoring and coaching other researchers 

• Leveraging AI-enabled tools to streamline and scale repeatable workflows 

• Vendor selection and management with external research agencies, ensuring high-quality deliverables and optimal resource allocation 

• Staying abreast of industry trends and emerging technologies 

Required Qualifications: 

• 10+ years of experience in consumer product research or consumer insights 

• Expertise in designing, executing, and analyzing a wide range of qualitative and quantitative methodologies (e.g., in-depth interviews, surveys, prototype tests, card sorts, diary studies, focus groups, correlation analyses, etc.) 

• Demonstrated success using data and insights to influence business decisions and drive strategic product value via stakeholder influence 

• Balancing ownership of multiple projects simultaneously while leading broader initiatives 

• Excellent at digging into data to identify insights beyond what’s visible on the surface and connecting findings back to underlying questions 

• Familiarity with behavioral data analytics and working with data science and analytics teams 

• Experience adapting research methodologies for business measurement and reporting purposes 

• The ability to deftly combine insights across research efforts and behavioral data insights 

• Experience leading collaborative efforts across disciplines 

• Exceptional presentation and storytelling skills 

Desirable Characteristics: 

• A genuine passion for entertainment and media, and a deep curiosity about culture and trends as they relate to products and user experiences 

• Expertise in qualitative and quantitative analysis, as well as data visualization 

• Experience thriving in a highly dynamic, matrixed organization 

• Comfortable working independently or collaboratively with leaders to drive initiatives 

• Clear ability to exercise strong judgment in ambiguous situations 

• Exceptional presentation and storytelling skills 

• Familiarity with emerging technologies and AI-enabled tools, with the ability to apply them pragmatically to streamline and improve research approaches, workflows, and visualizations 

Additional Requirements: 

• Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $175,000 - $200,000 (bonus and long-term incentive eligible. 

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.