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Director Rei Marketing Jobs (NOW HIRING)

Who We Are Level Up REI is a done-for-you Meta ads agency built exclusively for real estate ... You'll also contribute to the creative engine, writing ad concepts, building new angles, directing ...

Direct mentorship from the CEO. You'll learn directly from the people building the company -- not ... What You're Selling High-ticket, recurring marketing retainer, done-for-you Meta ads for real ...

Description The Mission Close inbound qualified calls for Level Up REI's done-for-you Meta ads ... Direct mentorship from the CEO. You'll learn directly from the people building the company - not ...

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Inside Sales Specialist

Omaha, NE · On-site

$23 - $25/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The role acts as a trusted REI brand ambassador by building strong customer relationships ... Other duties as assigned Supervisory Responsibility This position has no direct supervisory ...

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Director Rei Marketing information

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$34K

$104.4K

$181.5K

How much do director rei marketing jobs pay per year?

As of Aug 19, 2026, the average yearly pay for director rei marketing in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.

What does a director REI marketing do?

A Director of REI (Recreational Equipment, Inc.) Marketing is responsible for developing and overseeing marketing strategies to promote the company's products and brand. This role involves leading marketing campaigns, managing a team, analyzing market trends, and collaborating with other departments to enhance customer engagement and drive sales. The Director also ensures that marketing efforts align with REI's mission and values, often focusing on sustainability and community involvement. Their goal is to grow REI's presence in the outdoor industry while maintaining strong relationships with customers and partners.

What are the key skills and qualifications needed to thrive as a director REI marketing?

To thrive as a Director of Retail Marketing, you need expertise in strategic marketing, brand management, analytics, and team leadership, usually supported by a bachelor’s or master’s degree in marketing or business. Familiarity with CRM platforms, marketing automation tools, and data analysis software is typically required, along with experience in omnichannel retail environments. Strong communication, creativity, and decision-making skills help drive innovative campaigns and foster cross-functional collaboration. These skills and qualities are crucial for developing successful marketing strategies that boost brand visibility, customer engagement, and sales growth in a competitive retail landscape.

How does a director REI marketing typically collaborate with other departments to drive in-store and omnichannel campaigns?

A Director of Retail Marketing works closely with cross-functional teams such as merchandising, store operations, digital marketing, and analytics to develop and execute cohesive campaigns. Collaboration often involves aligning in-store promotions with online strategies, ensuring brand consistency, and leveraging data insights to target key customer segments. Regular meetings and integrated planning sessions are common, as the role requires strong communication to synchronize efforts and maximize campaign effectiveness across all customer touchpoints.
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Infographic showing various Director Rei Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $104,448 per year, or $50.2 per hour.

Director, Government & Community Affairs (Seattle)

REI

Seattle, WA • On-site

Part-time

Medical, Retirement

Re-posted 17 days ago


REI rating

7.6

Company rating: 7.6 out of 10

Based on 172 frontline employees who took The Breakroom Quiz

62nd of 734 rated retailers


Job description

Director, Government & Community Affairs

Join to apply for the Director, Government & Community Affairs role at REI

Director, Government & Community Affairs

Join to apply for the Director, Government & Community Affairs role at REI

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Overview
This job contributes to REI’s success by advancing REI’s community and government affairs in the interests of the co-op, its members, employees, and the outdoor recreation community. The role leads government affairs and civic engagement, establishing and executing federal, state, and local strategies. This position works with elected officials and their staff, agencies, trade associations, coalitions, and key stakeholders to advance REI Co-op’s impact and business goals. The director has oversight of the REI Cooperative Action Network for activating grassroots advocacy with REI’s members. They work in close partnership with key internal partners including Communications, Marketing, Trade Compliance, Stores, the REI Cooperative Action Fund, a public charity focused on making the outdoors more accessible and inclusive for everyone.

Overview
This job contributes to REI’s success by advancing REI’s community and government affairs in the interests of the co-op, its members, employees, and the outdoor recreation community. The role leads government affairs and civic engagement, establishing and executing federal, state, and local strategies. This position works with elected officials and their staff, agencies, trade associations, coalitions, and key stakeholders to advance REI Co-op’s impact and business goals. The director has oversight of the REI Cooperative Action Network for activating grassroots advocacy with REI’s members. They work in close partnership with key internal partners including Communications, Marketing, Trade Compliance, Stores, the REI Cooperative Action Fund, a public charity focused on making the outdoors more accessible and inclusive for everyone.
This position operates in a fast-moving corporate retail business, serving as a subject matter expert for REI’s executive leadership and frequently representing the co-op in public forums. Reports to the Divisional Vice President, Sustainability & Community Affairs and supports executive leadership. Models and acts in accordance with REI’s guiding values and mission.
Responsibilities And Qualifications
Leading the Way

  • As a member of the Leadership Forum, develops a deep understanding of, effectively communicates, and broadly supports execution of company strategies and priorities.
  • Translates company strategies into actionable divisional plans and executes successful delivery.
  • Works cross-divisionally to drive execution of specific divisional and company strategies, initiatives and projects.
  • Identifies and communicates key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.
  • Supports the implementation of company programs, procedures, methods and practices to promote REI key messages.
  • Challenges and inspires employees to achieve business results.
  • Ensures employees adhere to legal and operational compliance requirements.
  • Oversees training and development of employees directly and indirectly managed and makes effective staffing decisions.
  • Conducts and ensures the completion of performance reviews.
  • Provides coaching, direction and leadership support to employees in order to achieve department, company and customer results.
  • Establishes and maintains visibility within the department.
  • Monitors operational statistics, reports trends, variances and issues, and takes appropriate action.
Your Planning & Navigating Requirements
  • Develop and execute REI’s civic engagement strategy at federal, state, and local levels.
  • Partner with executive leadership and cross-divisional partners to shape and implement REI’s public policy agenda.
  • Identify and advance issues critical to REI’s business, including trade, regulations, public lands, recreation access, and conservation.
  • Represent REI in legislative and regulatory matters.
  • Build and manage relationships with elected officials, agencies, and key community partners.
  • Evaluate and engage in strategic partnerships and coalitions to support REI’s objectives.
  • Advise leadership and develop strategies to engage employees and members in civic participation.
  • Manage REI Cooperative Action Network platform operations, team, and integration with REI’s broader impact initiatives.
  • Develop and test localized engagement strategies to activate grassroots advocacy.
  • Educate stakeholders through written materials, testimony, media, and public forums.
  • Provide executive leadership with updates and strategic guidance on policy and civic engagement; support internal alignment and understanding.
  • Maintain strategic partnerships with trade associations, nonprofits, grassroots organizations, and regulatory bodies.
  • Manage consultants, lobbyists, and impact partners to support REI’s advocacy work.
  • Develops and oversees a network of information resources, formal and informal, to detect, monitor and provide analysis on issues of potential consequence to REI and its business operations.
  • Ability to proactively pursue REI policy and giving objectives while also being in a position to react to new and/or unforeseen opportunities and challenges.
  • Work cross-divisionally with a high degree of proactive communication, transparency, and partnership.
Required Qualifications
  • 12+ years experience, including 7+ years of management experience, with government affairs work in a corporate/business environment
  • Ability to travel up to 20% of time
  • Experience overseeing direct reports and external consultants
  • Strong ability to comprehend a diverse range of issues
  • Proven ability in policy analysis and development
  • Proven ability to develop an effective network with demonstrated results
  • Ability to manage a financial budget and drive goals
  • Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts
  • Creates a strong, mutually supportive work spirit and culture where people can do their best
  • Establishes trust and inspires others
Preferred Qualifications
  • Holds a Bachelors or Masters degree in Public Affairs, Political Science, Communications, or related field
Closing
At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.
Pay Transparency
We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.
REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.
Pay Range
$140,300.00 - $238,600.00 per year Seniority level
  • Seniority levelNot Applicable
Employment type
  • Employment typeFull-time
Job function
  • Job functionLegal
  • IndustriesRetail

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About REI

Sourced by ZipRecruiter

REI, or Recreational Equipment, Inc. is a widely respected retail company based in Kent, WA, US. The company caters to the outdoor recreation industry, providing a complete range of high-quality, sustainable gear and sporting goods. Founded in 1938 by avid mountaineers, it was built on the passion for exploring the outdoors and offers products for camping, hiking, cycling, fitness, paddle sports, snow sports, and more. REI also conducts outdoor adventure trips and classes. Its mission is to inspire, educate, and outfit for a lifetime of outdoor adventure and stewardship. For decades, REI has stood by its core values of authenticity, quality, service, respect, integrity, and balance. Proudly, the company has made Fortune Magazine's list of "100 Best Companies to Work For" every year since the list's inception.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Kent, WA, US

Year founded

1938