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Director Public Relations Jobs (NOW HIRING)

FIS

Senior Director, Public Relations

New York, NY · On-site

$224K - $382K/yr

About the role A high-impact PR leader, responsible for building a bold, proactive brand presence ... Sourcing Model Recruitment at FIS works primarily on a direct sourcing model; a relatively small ...

Avenue Z

Associate Director - Public Relations

Miami, FL · On-site

$110K - $130K/yr

In this leadership role, the Associate Director will spearhead communications strategy, planning ... Drive thought leadership campaigns, showcasing expertise and innovation in the PR industry.

FIS

Senior Director, Public Relations

Jacksonville, FL

$224K - $382K/yr

About the role A high-impact PR leader, responsible for building a bold, proactive brand presence ... Sourcing Model Recruitment at FIS works primarily on a direct sourcing model; a relatively small ...

AlleyCorp

Director, PR & Communications

Manhattan, NY · On-site

$145K - $160K/yr

As our founding PR & Communications hire, you will build and own our earned media function--shaping the stories we tell, the channels we use, and the voices that represent us. This foundational role ...

FIS, Inc.

Senior Director, Public Relations

New York, NY · On-site

$224K - $382K/yr

About the role A high-impact PR leader, responsible for building a bold, proactive brand presence ... Sourcing Model Recruitment at FIS works primarily on a direct sourcing model; a relatively small ...

ShopMy

Director, PR & Communications

New York, NY · On-site

$150K - $200K/yr

As our founding PR & Communications hire, you will build and own our earned media function-shaping the stories we tell, the channels we use, and the voices that represent us. This foundational role ...

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How much do director public relations jobs pay per year?

As of Sep 14, 2026, the average yearly pay for director public relations in the United States is $103,920.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $128,500.00 per year, depending on experience, location, and employer.

What does a director of public relations do?

A Director of Public Relations oversees the creation and implementation of communication strategies that shape and maintain the public image of an organization. They manage media relations, handle crisis communications, and guide a team to ensure consistent messaging across all channels. Their responsibilities often include developing press releases, coordinating public events, and building relationships with journalists and stakeholders. The goal is to enhance the organization’s reputation and effectively communicate its objectives to the public.

What are the key skills and qualifications needed to thrive as a director of public relations, and why are they important?

To thrive as a Director of Public Relations, you need expertise in strategic communication, media relations, and crisis management, often supported by a bachelor’s or master’s degree in communications, public relations, or a related field. Familiarity with PR management software, media monitoring tools, and social media analytics platforms is typically required. Exceptional leadership, relationship-building, and persuasive communication skills make someone stand out in this high-profile role. These abilities are crucial for safeguarding organizational reputation, effectively managing public perception, and leading successful communication campaigns.

What are some common challenges faced by a director of public relations, and how can they be addressed?

A Director of Public Relations often encounters challenges such as managing crises, maintaining a consistent brand message across diverse channels, and balancing the expectations of multiple stakeholders. Navigating these challenges requires strong communication skills, strategic planning, and the ability to remain calm under pressure. Building a proactive crisis communication plan and fostering collaborative relationships with internal teams can help address these issues effectively. Regular training and staying updated on industry trends also ensure the PR strategy remains agile and effective.
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Director Public Relations jobs near you
Infographic showing various Director Public Relations job openings in the United States as of September 2026, with employment types broken down into 1% As Needed, 78% Full Time, 17% Part Time, 1% Temporary, and 3% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $103,920 per year, or $50 per hour.

Senior Director, Public Relations

New York, NY • On-site

Equinox
See more jobs at Equinoxexternal

Full-time

Re-posted 11 days ago

Equinox rating

7.0

Company rating: 7.0 out of 10

Based on 49 frontline employees who took The Breakroom Quiz

Job description

Company Description
OUR STORY:
Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.
OUR CODE:
We are passionate about high performance living and we practice what we preach - investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don't settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what's new, what's now, what's next. Never following, always leading, and living ahead of the moment in fashion, culture, and consumer behavior. We aren't just a company; we're a community vested in each other's success. We value humility and a team approach at every level of the company.
If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.
Job Description
We are passionate about high-performance living and we practice what we preach - investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don't settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what's new, what's now, what's next. Never following, always leading, living ahead of the moment in fashion, culture and consumer behavior. We aren't just a company; we're a community vested in each other's success. We value humility and a team approach at every level of the company.
If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.
Job Description
Equinox is seeking a seasoned and dynamic Senior Director of Public Relations to lead the day-to-day PR function. This leader will oversee our external PR agency and be accountable for driving Equinox's earned media strategy, executive communications, and brand reputation, in close partnership with the SVP of PR & Philanthropy.
This role requires strategic acumen and hands-on execution: shaping narratives that fuel cultural relevance, cultivating top-tier media relationships, and counseling senior leadership through both opportunities and challenges. The right candidate will bring impeccable judgment, strong gravitas, and a proven record of elevating premium or lifestyle brands.
Key Responsibilities
Public Relations & Storytelling
  • Architect and lead a modern PR strategy that reinforces Equinox as the leading voice in luxury lifestyle, culture, and wellness.
  • Develop compelling earned-first narratives that differentiate Equinox and spark cultural conversation.
  • Secure coverage across top-tier lifestyle, luxury, business, and wellness outlets, leveraging strong press relationships.
  • Proactively identify and shape media opportunities, awards, speaking engagements, and cultural moments that advance the brand's reputation.
  • Partner with the executive team to shape and amplify thought leadership in high-stakes moments.

Executive & Reputation Management
  • Act as a direct advisor to senior leaders on executive visibility, positioning, and media preparedness.
  • Serve as lead partner on crisis communications, balancing speed and brand protection.
  • Collaborate with Legal on regulatory-sensitive issues to mitigate reputational risk.
  • Develop and oversee executive briefing materials - including talking points, Q&As, and media prep - to ensure senior leaders are consistently positioned with clarity and confidence.
  • Draft, edit, and review press communications - including press releases, statements, and media kits - ensuring accuracy, consistency, and brand integrity.
  • Maintain a disciplined newsroom cadence - including editorial calendar planning, embargo/briefing schedules, and timely updates to press assets and media lists.

Cross-Functional Partnership & Agency Management
  • Collaborate with the Brand & Integrated Marketing team to ensure PR amplifies campaigns, partnerships, and cultural activations - while staying focused on earned-first impact.
  • Manage external PR agency, setting priorities, ensuring delivery, and holding accountability for measurable outcomes.
  • Partner across Marketing, Legal, and People teams to ensure coordinated, enterprise-wide communications when required.

Qualifications
  • Bachelor's degree in Communications, Journalism, Public Relations, or related field; advanced degree a plus.
  • 10-15 years of PR experience with depth in luxury, lifestyle, wellness, fashion, or premium consumer sectors.
  • Proven success shaping narratives that elevated brand perception and drove earned media at scale.
  • Strong experience advising C-suite executives and founders on media engagement, executive positioning, and crisis management.
  • Deep network across lifestyle, luxury, and business media; ability to proactively drive coverage.
  • Excellent judgment, writing, and executive presence.
  • Collaborative operator comfortable in a lean model (agency-led vs. in-house team).
  • Fluency with modern PR tools, influencer dynamics, and integrated storytelling.
  • Thrives in a fast-paced, high-performance culture.

Pay Transparency: $190K - $230K + bonus
Additional Information
AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:
  • We offer competitive salary, benefits, and industry leading commission opportunities for club employees
  • Complimentary Club membership
  • Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/
All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.

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