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Director Performance Marketing Jobs in Boca Raton, FL

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Director Performance Marketing information

See Boca Raton, FL salary details

$32.3K

$99.1K

$172.2K

How much do director performance marketing jobs pay per year?

As of Sep 3, 2026, the average yearly pay for director performance marketing in Boca Raton, FL is $99,117.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,900.00 and $124,800.00 per year, depending on experience, location, and employer.

What does a director of performance marketing do?

A Director of Performance Marketing is responsible for developing and overseeing digital marketing strategies that are focused on measurable results, such as lead generation, customer acquisition, and revenue growth. They manage campaigns across various channels, including paid search, social media, display advertising, and affiliate marketing, ensuring that each channel delivers optimal ROI. Additionally, they analyze campaign data, optimize budgets, and lead a team of marketers to achieve business objectives. Collaboration with other departments, such as sales and product teams, is also a key part of the role. Their main goal is to drive growth through data-driven decision making and continuous campaign optimization.

How does a director of performance marketing typically collaborate with other departments to achieve campaign goals?

A Director of Performance Marketing works closely with cross-functional teams such as creative, analytics, product, and sales to ensure campaigns align with broader business objectives. They regularly coordinate with creative teams to develop effective ad assets, partner with analytics to measure and optimize performance, and communicate with product managers to understand upcoming launches or promotions. This collaborative approach ensures that marketing strategies are data-driven, cohesive, and responsive to both customer needs and market trends. Effective communication and project management skills are essential to navigate these interdepartmental relationships and drive successful outcomes.

What are the key skills and qualifications needed to thrive as a director of performance marketing, and why are they important?

To thrive as a Director of Performance Marketing, you need deep expertise in digital marketing strategy, data analytics, and campaign optimization, usually backed by a relevant degree and substantial professional experience. Mastery of marketing platforms (such as Google Ads, Facebook Ads Manager), analytics tools (like Google Analytics), and CRM systems, along with certifications such as Google Ads or Facebook Blueprint, is highly valued. Strong leadership, analytical thinking, and effective communication are standout soft skills for this role. These abilities are crucial for driving measurable business growth, managing high-performing teams, and adapting quickly to the evolving digital landscape.

What is the difference between Director Performance Marketing vs Performance Marketing Manager?

AspectDirector Performance MarketingPerformance Marketing Manager
ResponsibilitiesOversees overall strategy, team leadership, and high-level campaign planningExecutes campaigns, manages daily operations, and optimizes performance
Required CredentialsBachelor's/Master's in Marketing, Business, or related field; extensive experienceBachelor's in Marketing or related field; relevant experience in digital marketing
Work EnvironmentStrategic, leadership-focused, often in senior marketing teamsHands-on, campaign-focused, often in digital marketing teams
Industry UsageCommon in larger organizations and agenciesWidespread across companies of all sizes

The main difference between a Director Performance Marketing and a Performance Marketing Manager lies in scope and responsibility. The director focuses on strategic oversight and leadership, while the manager handles day-to-day campaign execution. Both roles require relevant marketing credentials and experience, but the director typically has a broader strategic role within the organization.

What are the most commonly searched types of Performance Marketing jobs in Boca Raton, FL?

The most popular types of Performance Marketing jobs in Boca Raton, FL are:

What job categories do people searching Director Performance Marketing jobs in Boca Raton, FL look for?

The top searched job categories for Director Performance Marketing jobs in Boca Raton, FL are:

What cities near Boca Raton, FL are hiring for Director Performance Marketing jobs?

Cities near Boca Raton, FL with the most Director Performance Marketing job openings:

Director Performance Marketing jobs near you
Infographic showing various Director Performance Marketing job openings in Boca Raton, FL as of August 2026, with employment types broken down into 100% Full Time. Highlights an 84% In-person, and 16% Remote job distribution, with an average salary of $99,117 per year, or $47.7 per hour.

Director of Customer Lifecycle Marketing

Spring Footwear Corp

Pompano Beach, FL • On-site

Full-time

PTO

Re-posted 21 days ago

Job description

Spring Step Shoes | Direct-to-Consumer Ecommerce

Location: Pompano Beach, FL (On-site)

About Spring Footwear

Since 1991, Spring Footwear has been dedicated to helping people look and feel their best by delivering footwear that combines comfort, quality, style, and value. Through our portfolio of trusted brands-including Spring Step, L'Artiste, Patrizia, Flexus, Azura, and Spring Step Professional-we serve thousands of retail partners while continuing to expand our rapidly growing direct-to-consumer business.

Our mission is simple:

"To develop successful partnerships by creating and delivering the best quality, value, product and service every day."

As our ecommerce business continues to grow, we're looking for an experienced customer growth leader to help build the next phase of our direct-to-consumer success.

About the Role

Spring Step Shoes is seeking a Director of Customer Lifecycle Marketing to lead the strategy that transforms first-time customers into lifelong brand advocates.

This is a highly strategic leadership position responsible for maximizing customer lifetime value across our Shopify ecommerce business through customer lifecycle marketing, CRM, loyalty, retention, customer engagement, community building, and advocacy programs.

You'll own the customer journey after acquisition-from the first purchase through repeat purchases, loyalty, referrals, and long-term brand advocacy-helping build a scalable customer growth engine that delivers measurable revenue and profitable growth.

Reporting to the Director of Ecommerce (DTC), you'll collaborate closely with Ecommerce, Merchandising, Creative, Performance Marketing, Customer Experience, and Operations to create exceptional customer experiences that increase engagement, retention, and lifetime value.

What You'll Do

Lead Customer Growth Strategy

  • Develop and execute lifecycle strategies that increase customer lifetime value (LTV), repeat purchases, customer retention, and loyalty.
  • Build scalable customer growth initiatives that support long-term ecommerce revenue.
  • Identify opportunities to improve customer engagement through personalization and lifecycle optimization.

Own CRM & Lifecycle Marketing

  • Lead email, SMS, loyalty, referral, and marketing automation strategies.
  • Optimize customer journeys including:
    • Welcome campaigns
    • Post-purchase experiences
    • Cross-sell and upsell programs
    • Win-back campaigns
    • VIP and loyalty initiatives
    • Referral programs
  • Continuously test messaging, timing, segmentation, and offers to improve performance.

Build Customer Community & Advocacy

  • Grow an engaged customer community through reviews, user-generated content (UGC), referrals, and social engagement.
  • Partner with Creative to showcase authentic customer stories and brand experiences.
  • Expand customer advocacy initiatives that strengthen brand loyalty.

Lead Creator & Ambassador Programs

  • Develop influencer, ambassador, affiliate, and creator partnerships.
  • Scale customer referral and VIP programs.
  • Measure program performance through engagement, retention, and revenue impact.

Leverage Customer Insights

  • Analyze customer behavior, cohorts, lifecycle performance, and retention trends.
  • Use data-driven insights to improve personalization, customer experiences, and business growth.
  • Build executive dashboards and communicate key customer performance metrics.

Inspire and Develop Teams

  • Lead and mentor the CRM/Email Marketing Specialist, Community & Content Manager, and external agency partners.
  • Foster a collaborative, customer-first culture focused on innovation, accountability, and continuous improvement.

What Success Looks Like

You'll know you're succeeding when:

  • Customer Lifetime Value continues to grow.
  • Repeat purchase rates and customer retention improve year over year.
  • Email and SMS become major drivers of ecommerce revenue.
  • Loyalty and referral programs deliver measurable business impact.
  • Customer advocacy and user-generated content continue to grow.
  • Customer insights lead to increasingly personalized shopping experiences.
  • Spring Step Shoes builds one of the strongest customer communities in the footwear industry.

What We're Looking For

  • 8+ years of leadership experience in Customer Lifecycle, CRM, Retention, Loyalty, Growth Marketing, or Customer Engagement within a direct-to-consumer ecommerce business.
  • Proven success increasing customer lifetime value, repeat purchases, and retention.
  • Hands-on experience with:
    • Klaviyo or similar CRM platforms
    • Email & SMS marketing
    • Marketing automation
    • Customer segmentation
    • Loyalty and referral programs
    • Customer analytics and reporting
    • UGC, influencer, and creator marketing
  • Strong analytical mindset with the ability to turn customer insights into business growth.
  • Experience leading cross-functional teams and managing agencies or external partners.
  • Background in footwear, fashion, apparel, accessories, or consumer lifestyle brands is highly preferred.

Why Join Spring Footwear?

At Spring Footwear, you'll have the opportunity to shape the future of a growing direct-to-consumer business while working with an established company known for quality, innovation, and customer satisfaction.

You'll join a collaborative team where your ideas, leadership, and customer-first mindset will have a direct impact on business growth and the experience of thousands of loyal customers.

If you're passionate about building customer relationships, driving retention, and creating memorable brand experiences, we'd love to hear from you.

We offer:

  • Competitive wages and benefits
  • Company paid Holidays and Vacation
  • Profit sharing program
  • Advancement opportunities

Spring Footwear Corp. is an Equal Opportunity Employer. Employment is contingent upon successful completion of applicable background and drug screenings in accordance with Florida Drug-Free Workplace laws.

Apply today and help shape the future of Spring Step Shoes.

Apply