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Director Of Web Digital Strategy Jobs (NOW HIRING)

Mars

Media & Digital Strategy Director

Louisville, CO · On-site

Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning 35+ years ... Here'sthe Scoop - Summary The Media & Digital Strategy Director leads development and execution of ...

Mars

Media & Digital Strategy Director

Franklin, TN · On-site

Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning 35+ years ... Here'sthe Scoop - Summary The Media & Digital Strategy Director leads development and execution of ...

West Michigan Hispanic Chamber of Commerce

As a Web & Digital Marketing Manager you will ... Lead the strategy, execution, and optimization of digital marketing programs that drive customer ...

Payroc

Web & Digital Content Specialist

San Juan, PR · On-site

In this role, you'll own the day-to-day management, maintenance, and optimization of Dynamics ... * SEO Strategy & Execution: Apply advanced on-page SEO practices, including metadata, page ...

Wheelhouse DMG

Director, Client Strategy

Denver, CO

Wheelhouse DMG is a sought-after digital marketing agency that has worked with some of the world ... S. * Leading strategy for the consolidation of 2.5 million web pages on 39 NASA websites into a ...

SquareDomain

Web Analyst

Dallas, TX · On-site

$82K - $82K/yr

The goal is to execute the client's desired digital strategies in support of our mission to save ... directed across the organizational web portfolio. Some of the other responsibilities include:

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As of Sep 14, 2026, the average yearly pay for director of web digital strategy in the United States is $142,462.00, according to ZipRecruiter salary data. Most workers in this role earn between $107,000.00 and $176,000.00 per year, depending on experience, location, and employer.

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Infographic showing various Director Of Web Digital Strategy job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 86% Full Time, 11% Part Time, and 2% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $142,462 per year, or $68.5 per hour.

Media & Digital Strategy Director

Louisville, CO • On-site

Mars, Incorporated
See more jobs at Mars, Incorporatedexternal

$202K - $401K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 11 days ago

Mars Inc. rating

7.7

Company rating: 7.7 out of 10

Based on 39 frontline employees who took The Breakroom Quiz

Job description

Job Description:
Champion Petfoods is expanding! We are excited to announce we are looking for a Media & Digital Strategy Director to join our rapidly growing company.
Champion Petfoods is an award-winning pet food maker with a reputation of trust spanning 35+ years. Founded in a small town in Alberta, Canada, Champion - with its ORIJEN® and ACANA® brands - is a key player in the global premium pet food industry across three major geographic regions.
We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.
Here's the Scoop - Summary
The Media & Digital Strategy Director leads development and execution of the full-funnel media and digital strategy, ensuring investment is strategically allocated to build brand awareness, drive consideration and conversion, and accelerate business growth.
This role owns media and digital engagement strategy, investment governance, integrated planning, agency leadership, and performance measurement, while continuously evolving capabilities and thought leadership across digital touchpoints for pet parent engagement.
This position is a key enabler for expanding brand awareness and driving brand relevance, while working closely with team members in Content Operations, Ecommerce, Global Insights, and Mars Global Center of Excellence.
The Director ensures an integrated approach across the pet parent research and shopping journey, ensuring creation and delivery of metrics to meet business objectives.
The Media & Digital Strategy Director works out of our Corporate office in Boulder (CO), Nashville (TN) or New York (NY) and works a hybrid schedule with 3 days in-person.
What a typical day looks like:
  • Full-Funnel Media Strategy. Define the media engagement strategy across awareness, consideration, conversion and advocacy, translating brand and business priorities into integrated annual strategies.
  • Digital & Emerging Media Transformation. Lead the organization in transformation towards a digital-first pet parent model; strengthening team capabilities across media platforms, insights, and effective GEO strategies.
  • Investment Strategy & Governance. Own the allocation and governance of media investment across brands, channels and funnel stages, establishing clear principles for prioritization, optimization and ROI.
  • Agency Leadership & Media Excellence. Lead media agency relationships, scopes of work and performance, ensuring access to best-in-class planning, buying, innovation, technology and measurement capabilities.
  • Measurement, Performance & Optimization. Establish a robust measurement framework across the funnel, translating media performance into actionable insights and continuously improving effectiveness, efficiency and return on investment.
  • Audience Intelligence, Data & Personalization. Build actionable audience intelligence and segmentation to sharpen targeting, personalization and media effectiveness across the pet parent journey.
  • Search, AI & Digital Discovery. Lead Search, SEO/GEO and AI-driven discovery strategies to maximize brand visibility, relevance and authority across evolving digital journeys.
  • Team Leadership & Capability Building. Build and develop a high-performing Media team, strengthening future-ready capabilities across Media, Audience Intelligence, Measurement, Search and AI.

What are we looking for?
  • 15+ years of progressive experience in Media and Digital Marketing, ideally within consumer products or DTC organizations.
  • Deep expertise in full-funnel media strategy and planning, with strong knowledge across Brand Media, Retail Media, Search, Social, Video/CTV, Programmatic and emerging digital channels.
  • Strong digital-first orientation, with demonstrated ability to evolve media strategies and capabilities in response to changing consumer behaviors, technology, GEO and new forms of digital discovery.
  • Proven experience managing media investments, including budget allocation, governance and optimization across brands, channels and audiences to maximize effectiveness and ROI.
  • Strong understanding of audience intelligence, data and measurement, with experience leveraging insights, segmentation and performance analytics to improve targeting, personalization and media effectiveness.
  • Proven agency and partner leadership, with experience managing complex agency relationships, setting strategic direction and driving accountability, innovation and high-quality execution.
  • Proven people leadership experience, with a track record of building, developing and inspiring high-performing teams while strengthening functional capabilities and ways of working.

What can you expect from Champion?
Safety: a strong commitment to ensure all people are provided with a safe, healthy and respectful environment.
Earnings: Salary range from USD$147,000 to USD$202,000, 401k with Company, and donation matching.
Industry Competitive Benefits: Medical, Dental, Vision and Employee Assistance Programs to meet your individual or family needs.
Continuing Education: In House & Online Learning & Development, as well as an Education Assistance Program.
Quality: a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.
Other Perks: Free Bag of Premium Pet Food each month, Free Parking and more!
What are you waiting for? Join the pack!
Come as you are.
We value diversity in all forms and know the power it can bring. Workplace equality allows for creative ideas to bloom, diverse points of views to be heard, and increases overall happiness. That sounds pretty good to us.
Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.
#cpfind
The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to, market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, if eligible, including variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Eligibility for these additional elements depend on the position offered and the employee's work schedule (i.e., part-time schedule, store associate). Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
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