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Director Of Optimization Jobs in Rochester, NH (NOW HIRING)

FirstLight

Director, Cloud Engineering

Portsmouth, NH · On-site

$140K - $160K/yr

Oversee the design, deployment, maintenance, and optimization of on-premises cloud infrastructure ... Direct engineering efforts around automation, orchestration, and tooling that reduce toil and ...

Lonza

Director Commercial Development, DPS

Portsmouth, NH · On-site +1

$163K - $265K/yr

Director, Commercial Development Location: The actual location of this job is Remote, in the ... Support the development of business offerings (new and optimized) and business model strategies ...

Lonza

Director Commercial Development, DPS

Portsmouth, NH · Remote

$163K - $265K/yr

Director, Commercial Development Location: The actual location of this job is Remote, in the ... new and optimized) and business model strategies through understanding of the market, customer ...

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All JobsDirector Of Optimization JobsDirector Of Optimization Jobs in Rochester, NH

Director Of Optimization information

See Rochester, NH salary details

$28.4K

$103.4K

$170.8K

How much do director of optimization jobs pay per year?

As of Jun 9, 2026, the average yearly pay for director of optimization in Rochester, NH is $103,364.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,400.00 and $127,700.00 per year, depending on experience, location, and employer.

What are the main challenges a Director of Optimization typically faces when leading cross-functional teams?

A Director of Optimization often encounters challenges in aligning diverse teams, such as marketing, product development, and engineering, toward shared performance goals. Balancing competing priorities and ensuring transparent communication can be complex, especially when different departments have unique KPIs or workflows. Success in this role relies on strong leadership, data-driven decision-making, and the ability to foster collaboration across stakeholders while driving continuous improvement initiatives.

What is the difference between Director Of Optimization vs Digital Marketing Manager?

AspectDirector Of OptimizationDigital Marketing Manager
Primary FocusOptimizing website and conversion processesManaging digital marketing campaigns
Required SkillsData analysis, SEO, CRO, UXContent creation, PPC, social media
Work EnvironmentCross-departmental, strategic planningCampaign execution, team management
CertificationsGoogle Analytics, SEO certificationsGoogle Ads, social media certifications

The Director Of Optimization primarily focuses on improving website performance and conversion rates through data-driven strategies, while the Digital Marketing Manager handles the execution of digital campaigns across various channels. Both roles require analytical skills and industry certifications, but their day-to-day responsibilities and strategic scope differ significantly.

What does a Director of Optimization do?

A Director of Optimization is responsible for overseeing and improving business processes, marketing strategies, or digital performance to achieve better efficiency and results. They analyze data, identify areas for improvement, and implement strategies to optimize key metrics such as conversion rates, operational costs, or customer engagement. This role often involves collaborating with various teams, setting optimization goals, and utilizing tools like A/B testing, analytics platforms, and performance tracking systems. Their ultimate aim is to drive growth and maximize return on investment for the organization.

What are the key skills and qualifications needed to thrive as a Director of Optimization, and why are they important?

To thrive as a Director of Optimization, you need expertise in data analysis, A/B testing, conversion rate optimization (CRO) strategies, and a strong background in digital marketing or related fields. Familiarity with analytics platforms like Google Analytics, Optimizely, and CRO tools, as well as certifications such as Google Analytics Individual Qualification, is often expected. Strong leadership, strategic thinking, and communication skills help drive cross-functional initiatives and foster a culture of continuous improvement. These skills and qualities are vital for identifying growth opportunities, maximizing ROI, and ensuring sustained business performance.
Director Of Optimization jobs near you
Director Web Optimization

Director Web Optimization

Southern New Hampshire University

Manchester, NH • On-site, Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 9 days ago

Southern New Hampshire University rating

8.9

Company rating: 8.9 out of 10

Based on 28 frontline employees who took The Breakroom Quiz

26th of 535 rated colleges and universities

Job description

Southern New Hampshire University is a team of innovators. World changers. Individuals who believe in progress with purpose. Since 1932, our people-centered strategy has defined us - and helped us grow a team that now serves over 180,000 learners worldwide.
Our mission to transform lives is made possible by talented people who bring diverse industry experience, backgrounds and skills to the university. And today, we're ready to expand our reach. All we need is you.
Make an impact - from near or far
At SNHU, you'll have the option to work remotely in the following states: Alabama, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, Nebraska, New Hampshire, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin and Wyoming.
We ask that our remote employees have access to a reliable internet connection and a dedicated, properly equipped workspace that is free of distractions. Employees must reside in, and work from, one of the above approved states.
The opportunity
The Director of Web Optimization will lead the strategy and execution of optimization and experimentation across all lead-generating SNHU digital properties. In close partnership with Organic, Creative, and Performance teams, you will drive the testing, personalization, and user experience roadmap. This roadmap will transform insights into scalable improvements that increase engagement, conversion, and organizational learning. Additionally, it will enable the evolution of SNHU's digital properties to support transactional and product-driven experiences. You will report to the Senior Director of Web Experience. #LI-Remote
What you'll do:
  • Define and lead the optimization, experimentation, and personalization strategy across all lead-generating digital properties.
  • Own and evolve the optimization and user experience roadmap, ensuring alignment with business goals, customer needs, and marketing priorities.
  • Translate business, technical, and user insights into a prioritized pipeline of high-impact tests and scalable experience improvements.
  • Lead the end-to-end experimentation program across web and mobile, increasing the velocity, rigor, and impact of testing initiatives.
  • Oversee the execution and measurement of multiple concurrent optimization efforts, ensuring strong testing design, accurate analysis, and clear performance attribution.
  • Scale and integrate insights and winning experiences into the Sitecore platform.
  • Apply AI to enhance experimentation velocity through improved hypothesis generation, prioritization, and test design
  • Lead the strategic evolution of SNHU's digital ecosystem from lead generation to an enrollment-driven, digitally enabled experience-defining the roadmap, capabilities, and success metrics required to support scalable learner acquisition and enrollment growth.
  • Define and implement a digital experience and "program merchandising" strategy, including program discovery, on-site search, content-to-program pathways, and conversion optimization across the prospective student journey.
  • Partner with Product, Marketing, Enrollment, and Technology teams to introduce and scale capabilities that support enrollment (e.g., program detail pages, application flows, pricing/tuition transparency, and offer presentation.)
  • Establish best practices for program taxonomy, categorization, and on-site experience design, ensuring agreement on prospective student intent, SEO strategy, and enrollment conversion goals.
  • Use experimentation, personalization, and behavioral data to increase program visibility, engagement, and enrollment outcomes across key audience segments.
  • Regularly communicate testing results, insights, and strategic recommendations to marketing and business stakeholders to enable data-informed decision-making.
  • Transform experimentation insights into actionable recommendations that influence broader marketing, UX, and digital strategies.
  • Establish reporting frameworks, dashboards, and forums that democratize insights and reinforce a culture of continuous learning.
  • Define and scale a voice-of-customer (VoC) program, leveraging surveys and session replay analysis to uncover user needs, friction points, and growth opportunities, and translate insights into actionable test hypotheses and site improvements.
  • Leverage AI and advanced analytics to accelerate insight generation and identify high-impact optimization opportunities across user behavior, voice-of-customer data, and session analysis.
  • Define and execute a data-driven personalization strategy, leveraging user behavior, segmentation, and intent signals to increase engagement and conversion.
  • Drive initiatives that improve the full prospective student journey-from initial engagement through lead generation and enrollment.
  • Partner closely with UX, SEO, Content, Analytics, Web Development, and Web Experience teams to deliver cohesive, user-centered digital experiences.
  • Be a strategic advisor across the organization, sharing insights and growth opportunities.
  • Champion a culture of testing and continuous optimization, driving adoption of best practices and shared accountability for performance outcomes.
  • Other responsibilities as assigned

What we're looking for:
  • 7 years of experience in an analytic/strategic role focused on digital experience, optimization, personalization, and journey mapping.
  • 3+ years of experience managing direct deports
  • Bachelor's Degree
  • Experience with web analytics and voice of customer tools.
  • Must be advanced in Excel
  • Understanding of how work impacts organizational goals and to make informed decisions considering resources, priorities, and outcomes
  • Experience translating data into actionable recommendations.
  • Experience using data or insights to improve customer experience and business operations

We believe real innovation comes from inclusion - where different experiences, perspectives and talents are celebrated. So if you're wondering whether SNHU is right for you, take the leap and apply. You might be just the person we're looking for.
Compensation
The annual pay range for this position is $94,130.00 - $150,634.00. Actual offer will be based on skills, qualifications, experience and internal equity, in addition to relevant business considerations. We expect this position to be hired in the following target hiring range $104,012.00 - $140,723.00.
Exceptional benefits (because you're exceptional)
You're the whole package. Your benefits should be, too. As a full-time employee at SNHU, you'll get:
  • High-quality, low-deductible medical insurance
  • Low to no-cost dental and vision plans
  • 5 weeks of paid time off (plus almost a dozen paid holidays)
  • Employer-funded retirement
  • Free tuition program
  • Parental leave
  • Mental health and wellbeing resources

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