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Director Of Content Jobs in Riverside, CA (NOW HIRING)

Altura LLC

Director of Marketing

Irvine, CA · On-site

Develop and maintain a library of content, qualifications, and resources for client presentations ... Experience directing creative assets, brand standards, and media production. Ability to manage and ...

Altura LLC

Director of Marketing

Irvine, CA

Develop and maintain a library of content, qualifications, and resources for client presentations ... Experience directing creative assets, brand standards, and media production. Ability to manage and ...

Xpel

Digital Content Creator- Retail

Santa Ana, CA · On-site

Direct the artistic execution of content projects, including visual composition, editorial style, production techniques, and creative presentation. * Make independent decisions regarding content ...

CU Direct

PR & Content Manager

Ontario, CA

$99K/yr

Shaping the Future of Lending With 30 years of fintech leadership, Origence empowers credit unions ... Strong team player with ability to manage resources without direct reporting relationship Bring ...

Centr

Director of Customer Support

Norco, CA · On-site

Headquartered in Los Angeles, California, we are a passionate team of content creators, strategists ... Role Overview We are hiring a Director of Customer Support to build a modern, high-leverage, omni ...

Urban Golf Performance

Director of Marketing

Irvine, CA

$120K - $150K/yr

Director of Marketing LOCATION: Orange County, CA (Onsite) ABOUT UGP Urban Golf Performance (UGP ... Lead and develop the marketing team, including oversight of the content and social function ...

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All JobsOf Content JobsDirector Of Content JobsDirector Of Content Jobs in Riverside, CA

Director Of Content information

See Riverside, CA salary details

$63.1K

$133.8K

$229K

How much do director of content jobs pay per year?

As of Sep 4, 2026, the average yearly pay for director of content in Riverside, CA is $133,829.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,600.00 and $169,000.00 per year, depending on experience, location, and employer.

What does a director of content do?

A Director of Content oversees a company's content strategy across various platforms, ensuring alignment with brand messaging and business objectives. They manage content teams, set editorial guidelines, and develop plans to create engaging and effective content that drives audience growth and engagement. This role also involves analyzing content performance, optimizing processes, and collaborating with other departments such as marketing, design, and product. Ultimately, the Director of Content is responsible for ensuring that all content supports the organization’s goals and maintains a consistent voice.

How does a director of content typically collaborate with other departments to ensure cohesive brand messaging?

A Director of Content works closely with marketing, product, and design teams to align content initiatives with overall brand strategy and business goals. Regular meetings and cross-functional planning sessions are common to ensure messaging consistency across channels such as web, social media, and advertising. This collaboration often involves reviewing campaign briefs, sharing performance insights, and adjusting content plans based on feedback or shifting priorities. Building strong relationships with stakeholders is key to successfully integrating content into the broader organizational strategy.

What are the key skills and qualifications needed to thrive as a director of content, and why are they important?

To thrive as a Director of Content, you need expertise in content strategy, editorial management, and a background in marketing or communications, often supported by a relevant degree and significant industry experience. Familiarity with content management systems (CMS), SEO tools, analytics platforms, and project management software is typically required. Exceptional leadership, creativity, and communication skills help you guide teams and align content with business goals. These abilities ensure the effective creation, distribution, and optimization of content that drives brand engagement and organizational growth.

What is the difference between Director Of Content vs Content Manager?

AspectDirector Of ContentContent Manager
ResponsibilitiesOversees content strategy, manages teams, aligns content with business goalsExecutes content plans, manages content creation, ensures quality and deadlines
Required SkillsStrategic planning, leadership, content marketing, analyticsContent creation, editing, project management, SEO knowledge
Work EnvironmentSenior leadership, cross-department collaboration, strategic focusOperational, team management, hands-on content production

The main difference between a Director Of Content and a Content Manager lies in scope and strategic involvement. The Director focuses on high-level strategy and leadership, while the Content Manager handles day-to-day content execution. Both roles require strong content knowledge, but the Director's role is more aligned with organizational goals and team oversight.

What are popular job titles related to Director Of Content jobs in Riverside, CA?

For Director Of Content jobs in Riverside, CA, the most frequently searched job titles are:

What job categories do people searching Director Of Content jobs in Riverside, CA look for?

The top searched job categories for Director Of Content jobs in Riverside, CA are:

What cities near Riverside, CA are hiring for Director Of Content jobs?

Cities near Riverside, CA with the most Director Of Content job openings:

Director Of Content jobs near you
Infographic showing various Director Of Content job openings in Riverside, CA as of August 2026, with employment types broken down into 100% Full Time. Highlights an 59% In-person, and 41% Remote job distribution, with an average salary of $133,829 per year, or $64.3 per hour.

Industrial Marketing & Demand Generation Lead

Pen Manufacturing

Anaheim, CA • On-site

$100K - $130K/yr

Full-time

Posted 21 days ago

Job description

ABOUT PEN MANUFACTURING
Pen Manufacturing is a growing contract manufacturer serving sophisticated engineering, infrastructure, data-center, aerospace and industrial customers. Our capabilities include complex sheet-metal fabrication, machining, welding, assembly and engineering/DFM support.
We are building a modern sales and marketing engine to support Pen Manufacturing and, over time, additional manufacturing companies within our organization.
HEAD OF INDUSTRIAL MARKETING & DEMAND GENERATION
Location: Anaheim, California
Work arrangement: Full-time, onsite five days per week
Base salary: $100,000-$130,000
Target total compensation: $120,000-$170,000
THE ROLE
We are hiring a hands-on industrial marketer to build a measurable pipeline of qualified manufacturing opportunities.
This is not a brand-only, communications or agency-management position. You will personally create campaigns, landing pages, emails, technical content and plant videos while managing PPC, SEO, retargeting, CRM attribution and external marketing partners.
You must be comfortable moving between strategy and execution. One day you may develop a campaign targeting engineering and procurement buyers. The next, you may interview an engineer, film a machine in operation, write an email sequence or determine why paid-search leads are not converting into qualified RFQs.
Success will be measured primarily by qualified RFQs, marketing-sourced pipeline, customer-acquisition efficiency and profitable bookings-not followers, impressions or content volume.
WHAT YOU WILL OWN
Demand Generation
  • Build campaigns targeting engineers, procurement leaders, supply-chain managers, program managers and industrial buyers.
  • Generate qualified RFQs and marketing-sourced pipeline through PPC, SEO, email, LinkedIn, retargeting and targeted outbound campaigns.
  • Develop landing pages and offers for specific manufacturing capabilities, industries and customer problems.
  • Manage and improve website conversion.
  • Track leads from their original source through RFQ, opportunity, booking and revenue.
  • Measure cost per qualified RFQ, pipeline generated, customer-acquisition cost and channel ROI.
  • Identify weak channels quickly and reallocate spending toward programs that produce qualified opportunities.
  • Develop campaigns to reactivate dormant customers and previously lost or inactive quotes.

Content and Positioning
  • Develop clear positioning around Pen's manufacturing, engineering, quality and production capabilities.
  • Personally write technical articles, email campaigns, advertisements, case studies, landing pages and LinkedIn content.
  • Personally capture or direct plant, machine, employee and customer-problem videos.
  • Interview engineers, estimators, operators, quality personnel and salespeople to turn their expertise into credible technical content.
  • Build content for intelligent technical buyers rather than generic corporate marketing.
  • Maintain a consistent content calendar across LinkedIn, email, the website, YouTube and other relevant platforms.
  • Build the Pen brand around the company's capabilities and people rather than one executive spokesperson.

Sales Alignment
  • Work closely with the Director of Sales to define ideal customers, qualified-lead criteria, target order sizes and priority markets.
  • Provide Sales with campaign context, buyer pain points, messaging and follow-up materials.
  • Review lead acceptance, RFQ conversion, wins, losses and customer objections every week.
  • Use CRM data and sales feedback to improve targeting, offers and messaging.
  • Support top-customer expansion, dormant-customer reactivation and lost-quote campaigns.
  • Ensure Sales accepts or rejects marketing-generated leads promptly and records standardized reasons.

Marketing Operations
  • Own marketing attribution and reporting within the CRM.
  • Manage PPC, SEO, website, content and specialized external partners without outsourcing accountability.
  • Coordinate SDR agencies and evaluate their lead quality and economics.
  • Maintain accurate campaign, lead-source and conversion data.
  • Build a concise weekly marketing scorecard for company leadership.
  • Help evaluate and eventually replace underperforming agencies or vendors with stronger internal capabilities.
  • Manage the marketing budget based on measurable pipeline and customer-acquisition results.

REQUIRED QUALIFICATIONS
  • Five or more years of B2B marketing experience in manufacturing, industrial equipment, automation, engineering, aerospace, construction products or another technical market.
  • Demonstrated ownership of measurable demand-generation programs.
  • Experience generating qualified opportunities and pipeline-not merely awareness, engagement or website traffic.
  • Hands-on experience with PPC, SEO, email marketing, landing pages, retargeting and CRM attribution.
  • Ability to personally write strong B2B marketing copy.
  • Ability to personally create credible photo and video content in an industrial environment.
  • Experience working directly with sales teams and connecting marketing activity to revenue.
  • Strong analytical ability and comfort reporting campaign economics.
  • Ability to understand technical products and communicate effectively with engineers and procurement buyers.
  • Willingness and ability to work onsite in Anaheim five days per week.

STRONGLY PREFERRED
  • Experience marketing contract manufacturing, sheet-metal fabrication, machining, automation or other engineered products.
  • Experience with HubSpot, Salesmate or a comparable CRM and marketing-automation platform.
  • Experience building a marketing function from the ground up.
  • Understanding of AS9100, ITAR, aerospace, data centers, infrastructure or industrial supply chains.
  • Experience managing PPC, SEO or SDR partners while remaining personally accountable for results.
  • Familiarity with AI-assisted content production, video editing and marketing workflows.

THIS ROLE IS PROBABLY NOT A FIT IF
  • Your experience is primarily in consumer marketing, public relations, events, communications or social-media management.
  • You have mainly directed agencies without personally building and operating campaigns.
  • You measure success primarily through followers, impressions, engagement or raw lead volume.
  • You cannot explain how your work produced qualified opportunities, pipeline or revenue.
  • You prefer developing strategy while other people perform the execution.
  • You are looking for a remote or hybrid position.
  • You are not able to work onsite in Anaheim five days per week.

HOW SUCCESS WILL BE MEASURED
  • Qualified RFQs generated
  • Sales acceptance rate
  • Marketing-sourced pipeline
  • Cost per qualified RFQ
  • Customer-acquisition cost by channel
  • Lead-to-RFQ and RFQ-to-opportunity conversion
  • Marketing-sourced bookings and gross profit
  • Website conversion
  • Technical content production and engagement from target buyers
  • Accuracy of CRM attribution and reporting

COMPENSATION
The base salary range for this position is $100,000-$130,000, depending on relevant experience and demonstrated capabilities.
The position also includes a performance bonus of up to $40,000. Target total annual compensation is approximately $120,000-$170,000, depending on experience and performance.
The performance bonus will be tied to measurable outcomes such as:
  • Qualified RFQs and accepted opportunities
  • Marketing-sourced pipeline
  • Customer-acquisition efficiency
  • Marketing-sourced profitable bookings
  • CRM attribution and reporting accuracy
  • Agreed content and campaign execution targets

The bonus will not be based primarily on impressions, followers or raw lead volume.

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