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Director Of Brand Strategy Jobs in Riverside, CA

Goodai Global USA, Inc.

Brand Marketing Manager

Irvine, CA · On-site

$90K - $110K/yr

Brand Marketing Manager Hansung Beauty Group We are seeking a strategic and performance-driven ... Strong understanding of retail marketing and trade promotion * Proven experience managing product ...

Urban Golf Performance

Director of Marketing

Irvine, CA · On-site

$120K - $150K/yr

Director of Marketing LOCATION: Orange County, CA (Onsite) ABOUT UGP Urban Golf Performance (UGP ... Experience owning brand strategy and identity across channels and touchpoints * Budget management ...

Urban Golf Performance

Director of Marketing

Irvine, CA · On-site

$120K - $150K/yr

Director of Marketing LOCATION: Orange County, CA (Onsite) ABOUT UGP Urban Golf Performance (UGP ... Experience owning brand strategy and identity across channels and touchpoints * Budget management ...

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All JobsOf Brand Strategy JobsDirector Of Brand Strategy JobsDirector Of Brand Strategy Jobs in Riverside, CA

Director Of Brand Strategy information

See Riverside, CA salary details

$40.7K

$142K

$227.4K

How much do director of brand strategy jobs pay per year?

As of Sep 1, 2026, the average yearly pay for director of brand strategy in Riverside, CA is $141,953.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,500.00 and $192,500.00 per year, depending on experience, location, and employer.

What does a director of brand strategy do?

A Director of Brand Strategy is responsible for overseeing and guiding a company's overall brand vision, positioning, and messaging. They develop and implement strategies to strengthen brand identity, ensure consistency across all channels, and drive engagement with target audiences. This role often involves conducting market research, analyzing trends, collaborating with marketing and creative teams, and managing brand campaigns. The ultimate goal is to enhance brand value, differentiate from competitors, and support business growth.

What are the key skills and qualifications needed to thrive as a director of brand strategy, and why are they important?

To thrive as a Director Of Brand Strategy, you need expertise in brand management, marketing strategy, and market research, often supported by a degree in marketing, communications, or a related field. Familiarity with brand analytics platforms, content management systems, and digital marketing tools is typically required. Strong leadership, creative thinking, and excellent communication skills help you inspire teams and align stakeholders around a cohesive brand vision. These skills ensure the brand remains competitive, relevant, and resonates with target audiences in a dynamic marketplace.

How does a director of brand strategy typically collaborate with other departments within an organization?

A Director of Brand Strategy works closely with various departments such as marketing, product development, sales, and creative teams to ensure brand consistency across all touchpoints. This collaboration often involves aligning messaging, visual identity, and campaign objectives to support broader business goals. Regular cross-functional meetings and strategic planning sessions are common, allowing the Director to gather insights, share brand guidelines, and drive unified initiatives. Effective communication and relationship-building skills are essential for navigating these partnerships and achieving cohesive brand outcomes.

What is the difference between Director Of Brand Strategy vs Brand Manager?

AspectDirector Of Brand StrategyBrand Manager
ResponsibilitiesDevelops overall brand vision, long-term strategy, and positioningExecutes brand plans, manages campaigns, and oversees brand consistency
Required SkillsStrategic thinking, leadership, market researchCreative skills, project management, communication
ExperienceSenior marketing experience, often 8+ yearsMid-level marketing experience, 3-5 years
Work EnvironmentStrategic planning sessions, executive meetingsCampaign execution, cross-functional teams

The Director Of Brand Strategy focuses on shaping the overall brand vision and long-term strategy, working closely with executive leadership. In contrast, the Brand Manager handles day-to-day brand activities, campaign management, and implementation. Both roles require marketing expertise, but the director's role is more strategic and leadership-oriented, while the brand manager is more execution-focused.

What are popular job titles related to Director Of Brand Strategy jobs in Riverside, CA?

For Director Of Brand Strategy jobs in Riverside, CA, the most frequently searched job titles are:

What job categories do people searching Director Of Brand Strategy jobs in Riverside, CA look for?

The top searched job categories for Director Of Brand Strategy jobs in Riverside, CA are:

What cities near Riverside, CA are hiring for Director Of Brand Strategy jobs?

Cities near Riverside, CA with the most Director Of Brand Strategy job openings:

Director Of Brand Strategy jobs near you
Infographic showing various Director Of Brand Strategy job openings in Riverside, CA as of August 2026, with employment types broken down into 76% Full Time, 23% Part Time, and 1% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $141,953 per year, or $68.2 per hour.

Brand Marketing Manager

Goodai Global USA, Inc.

Irvine, CA • On-site

$90K - $110K/yr

Full-time

Medical, Retirement, PTO

Re-posted 20 days ago

Job description

Brand Marketing Manager

Hansung Beauty Group


We are seeking a strategic and performance-driven Brand Marketing Manager to lead brand growth initiatives across national retail and distribution channels. This role will drive go-to-market strategy, retail activation, and integrated marketing execution to accelerate sell-through and strengthen brand equity in North America. The ideal candidate brings strong experience in beauty or CPG marketing and understands how to align brand storytelling with retail performance.


Key Responsibilities


1. Brand Strategy & Growth Planning


  • Develop annual brand marketing strategy and growth roadmap
  • Lead go-to-market planning for new product launches
  • Define positioning, messaging, and competitive differentiation
  • Manage brand P&L input related to marketing investment


2. Campaign & Content Execution


  • Lead 360° integrated marketing campaigns (digital, social, influencer, retail media)
  • Manage creative agencies and external partners
  • Oversee paid media performance and ROI optimization
  • Track KPIs including sell-through lift, traffic, and brand awareness metrics


3. Retail & Channel Marketing


  • Partner with national retail accounts (e.g., Ulta, Target, Costco, specialty beauty)
  • Develop in-store activation, promotional calendars, and secondary placements
  • Support line reviews and retailer presentations with marketing strategy
  • Align digital campaigns to support retail sell-through


4. Cross-Functional Leadership


  • Collaborate with Sales, Operations, and Finance to align demand planning
  • Coordinate with global brand teams on product updates and messaging
  • Work with e-commerce team on DTC and marketplace alignment
  • Ensure brand consistency across all channels


5. Analytics & Performance Optimization


  • Analyze sales and marketing data to identify growth opportunities
  • Monitor promotional ROI and trade marketing efficiency
  • Provide executive-level reporting and performance insights


Qualifications


  • Bachelor’s degree in Marketing, Business, or related field
  • 5+ years of brand marketing experience in Beauty, Skincare, or CPG
  • Experience working with national retailers strongly preferred
  • Strong understanding of retail marketing and trade promotion
  • Proven experience managing product launches
  • Analytical mindset with strong Excel / data interpretation skills
  • Strong leadership and communication skills


Preferred Experience


  • Experience in K-Beauty or international brand expansion
  • Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.)
  • Experience managing multi-brand portfolio
  • Understanding of sell-in vs. sell-through dynamics


Benefits:


  • 401(K)
  • Group health insurance
  • Paid time off
  • Annual incentive bonus based on performance
  • Employee discount
  • This position may also be eligible for performance-based bonus compensation.  Actual compensation will be determined based on experience, qualifications, and internal equity.


    Work Location: In person (Irvine, CA)