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Director Integrated Marketing Jobs in Riverside, CA

Xponential Fitness

Lifecycle Marketing Manager

Irvine, CA · On-site

$110K - $125K/yr

Senior Director, Integrated Marketing Salary Range: $110,000 - $125,000 Work Schedule: Monday - Thursday in office, Fridays WFH Who We Are: Xponential Fitness, LLC (NYSE: XPOF) is a leading global ...

Yaamava' Resort & Casino at San Manuel

Be Seen First

Director, Database Marketing

Highland, CA · On-site

This position will align the direct channel strategies to be consistent with the company ... Solid understanding of fully-integrated marketing plans and strategies. * Experience with ...

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All JobsIntegrated Marketing JobsDirector Integrated Marketing JobsDirector Integrated Marketing Jobs in Riverside, CA

Director Integrated Marketing information

See Riverside, CA salary details

$11.5K

$89K

$123.1K

How much do director integrated marketing jobs pay per year?

As of Jul 29, 2026, the average yearly pay for director integrated marketing in Riverside, CA is $88,957.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,000.00 and $105,900.00 per year, depending on experience, location, and employer.

What does a Director of Integrated Marketing do?

A Director of Integrated Marketing oversees the development and execution of marketing strategies that unify messaging and branding across multiple channels, such as digital, print, social media, and events. They ensure all marketing efforts are aligned with the company's overall goals and deliver a consistent brand experience to the target audience. This role involves collaborating with various teams, analyzing campaign performance, and optimizing strategies based on data and market trends. The Director also manages budgets, leads creative initiatives, and works closely with senior leadership to drive business growth.

How does a Director of Integrated Marketing collaborate with cross-functional teams to execute campaigns?

A Director of Integrated Marketing works closely with teams across the organization, including product, sales, creative, digital, and analytics departments. They lead the development of cohesive marketing strategies and ensure that messaging is consistent across all channels. This role often involves regular meetings, clear communication of campaign objectives, and coordinating timelines to align efforts. By fostering collaboration, the director ensures campaigns are executed efficiently and drive measurable results.

What is the difference between Director Integrated Marketing vs Marketing Manager?

AspectDirector Integrated MarketingMarketing Manager
ResponsibilitiesOversees overall marketing strategy, brand integration, and cross-channel campaignsExecutes marketing plans, manages campaigns, and coordinates with teams
Required CredentialsBachelor's degree, often MBA, extensive marketing experience, leadership skillsBachelor's degree in marketing or related field, some experience
Work EnvironmentStrategic planning, leadership meetings, cross-department collaborationCampaign execution, team management, project coordination

The main difference is that the Director Integrated Marketing focuses on strategic oversight and brand integration at a higher level, while the Marketing Manager handles the day-to-day execution of marketing campaigns. Both roles require strong marketing credentials, but the director position involves more leadership and strategic planning.

What are the key skills and qualifications needed to thrive as a Director of Integrated Marketing, and why are they important?

To excel as a Director of Integrated Marketing, you need a strong background in marketing strategy, cross-channel campaign management, and leadership, generally supported by a relevant degree and significant industry experience. Familiarity with marketing automation platforms, analytics tools like Google Analytics, and CRM systems is typically required. Outstanding communication, strategic thinking, and team collaboration skills set high performers apart in this role. These capabilities are vital for leading cohesive marketing initiatives that drive brand growth and measurable business results.
What are the most commonly searched types of Integrated Marketing jobs in Riverside, CA? The most popular types of Integrated Marketing jobs in Riverside, CA are:
What job categories do people searching Director Integrated Marketing jobs in Riverside, CA look for? The top searched job categories for Director Integrated Marketing jobs in Riverside, CA are:
What cities near Riverside, CA are hiring for Director Integrated Marketing jobs? Cities near Riverside, CA with the most Director Integrated Marketing job openings:
Director Integrated Marketing jobs near you
Infographic showing various Director Integrated Marketing job openings in Riverside, CA as of July 2026, with employment types broken down into 1% As Needed, 86% Full Time, 10% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $88,957 per year, or $42.8 per hour.

Director, Integrated Marketing

SAMYANG AMERICA INC

Brea, CA • On-site

$160K - $190K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 7 days ago

Job description

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.


If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary:

We are looking for a Director, Integrated Marketing to lead the vision and execution of Samyang's new brands' marketing ecosystem across advertising, social, influencer, events, activations, and partnerships. You’ll ensure every touchpoint is cohesive, culturally relevant, and drives both brand love and business growth activations.

Key Responsibilities:

  • Lead the development and execution of integrated marketing campaigns across digital, social, influencer, experiential, retail, and traditional channels.

  • Drive brand storytelling and cultural relevance by leveraging consumer insights, market trends, and data analytics.

  • Manage internal cross-functional teams and external agency partners to deliver cohesive, high-impact campaigns.

  • Oversee IMX budgets, campaign performance metrics, and ROI tracking.

  • Mentor and develop a high-performing IMX team, fostering creativity, accountability, and operational excellence.

  • Ensure all marketing activities support category expansion and business growth goals.

Requirements:

  • 10+ years in integrated marketing, brand communications, or consumer marketing, preferably in food & beverage, beauty and entertainment.

  • Proven ability to lead multi-channel campaigns that combine digital-first, social, experiential, influencer.

  • Experience managing agency partners and cross-functional internal teams.

  • Strong project management skills and ability to oversee complex campaigns from strategy to execution.

  • Data-driven mindset with experience leveraging consumer insights and analytics to inform strategy.

  • Exceptional communication, presentation, and leadership skills.

  • Comfortable in fast-paced, trend-driven environments, balancing creativity with operational discipline.

  • Experience building Gen Z–focused brands with digital-first storytelling and cultural trend fluency preferred

  • Strong e-commerce and omni-channel experience, including DTC and retail media preferred

  • Strong Partnerships and PR experience preferred

The base salary for this position is between $160,000.00 and $190,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.


Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.