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Director Marketing Analytics Jobs in Basking Ridge, NJ

Comic Relief US

Director, Marketing

Manhattan, NY · Remote

  • Medical

  • Retirement

  • PTO

Analyze performance and translate insights into actionable improvements * Ensure marketing ... The Director of Marketing will help define and deliver a new impact model--one that harnesses the ...

The PCA Companies

Director, Marketing

New York, NY · Hybrid

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

... analytics. Responsibilities: Wholesale & Retailer Marketing * Develop and execute marketing ... Manage and develop two direct reports: * Retailer Partners Associate supporting wholesale account ...

New

Tapestry, Inc.

Sr. Analyst, Marketing Analytics

New York, NY · On-site

$102K - $106K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit ... Support ongoing analytics of marketing performance across paid and owned channels. Identify trends ...

Kantar

Director, Client Service

New York, NY · On-site

  • Dental

  • Vision

  • Retirement

  • PTO

... highly motivated Director of Marketing Science to support our Media Team's analytics and ... measurement function. In this role, you will partner closely with senior leadership to bring cross ...

Omnicom Media

Director, Growth Analytics

New York, NY

  • Medical

  • Dental

  • Life

  • Retirement

Lead development of marketing measurement strategies, analytic roadmaps, learning agendas, and ... Lead, mentor, and develop a team of direct and indirect reports while fostering a collaborative ...

Omnicom Media

Director, Growth Analytics

New York, NY · On-site

  • Medical

  • Dental

  • Life

  • Retirement

Lead development of marketing measurement strategies, analytic roadmaps, learning agendas, and ... Lead, mentor, and develop a team of direct and indirect reports while fostering a collaborative ...

TIAA

Director, Marketing Strategy

New York, NY · On-site

$103K - $150K/yr

  • Medical

  • Life

  • Retirement

The Director of Marketing Strategy for Wealth Marketing is responsible for supporting the ... Partner with marketing leaders and analytics to help define departmental KPIs and measurement ...

Omnicom

Director, Analytics/Insights

New York, NY · On-site

As a Director of Analytics/Insights, you will drive business growth through data-driven insights ... Provide thought leadership in innovative marketing analytics methodologies, techniques and ...

Forhyre

Senior Director Marketing

New York, NY · Remote

We are looking for a passionate Senior Director Marketing to join our team. You will report ... Excellent analytical and leadership skills. * Creative and entrepreneurial spirit. * Exceptional ...

CBRE

Senior Director, Marketing Technology

New York, NY · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

The Senior Director, Marketing Technology is CBRE's global AI-first marketing technology leader ... Serve as a strategic partner to global and regional marketing leaders, technology, analytics, and ...

Navan

Sr. Marketing Analytics Manager

New York, NY

As a Sr. Marketing Analytics Manager, you will be responsible for independently leading cross ... A self-directed mindset with the ability to ruthlessly prioritize workstreams and navigate ...

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Showing results 41-60

All JobsMarketing Analytics JobsDirector Marketing Analytics JobsDirector Marketing Analytics Jobs in Basking Ridge, NJ

Director Marketing Analytics information

See Basking Ridge, NJ salary details

$103.6K

$136.9K

$164.9K

How much do director marketing analytics jobs pay per year?

As of Aug 14, 2026, the average yearly pay for director marketing analytics in Basking Ridge, NJ is $136,882.00, according to ZipRecruiter salary data. Most workers in this role earn between $126,800.00 and $145,800.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a director of marketing analytics, and why are they important?

To thrive as a Director of Marketing Analytics, you need expertise in data analysis, marketing strategy, and leadership, often supported by a degree in marketing, statistics, or business and substantial experience in analytics roles. Proficiency with analytics platforms (like Google Analytics, Adobe Analytics), data visualization tools (such as Tableau or Power BI), and statistical software (like SQL, R, or Python) is typically required. Strong communication, critical thinking, and stakeholder management skills help you translate complex data into actionable business insights. These abilities are essential for driving data-informed marketing decisions that support organizational growth and competitive advantage.

How does a director of marketing analytics typically collaborate with other departments to drive business growth?

A Director of Marketing Analytics works closely with teams such as marketing, sales, finance, and product development to align analytics strategies with broader business objectives. They translate complex data insights into actionable recommendations, helping these departments optimize campaigns, allocate budgets efficiently, and identify new market opportunities. Regular cross-functional meetings and collaborative projects are common, ensuring that data-driven decisions are integrated throughout the organization. This collaborative approach not only enhances marketing effectiveness but also fosters a culture of data-driven decision-making company-wide.

What does a director of marketing analytics do?

A Director of Marketing Analytics leads a team responsible for analyzing marketing data to guide strategic decisions and improve campaign effectiveness. They oversee data collection, develop analytical models, and provide actionable insights to optimize marketing performance. The role often involves collaborating with cross-functional teams, setting key performance indicators (KPIs), and presenting findings to executives. Their work helps organizations understand customer behavior, measure return on investment, and drive business growth.

What is the difference between Director Marketing Analytics vs Marketing Analyst?

AspectDirector Marketing AnalyticsMarketing Analyst
Required CredentialsBachelor's or Master's in Marketing, Data Analytics, or related field; extensive experienceBachelor's degree in Marketing, Business, or related field; entry to mid-level experience
Work EnvironmentStrategic leadership, cross-department collaboration, senior managementData collection, reporting, campaign analysis, supporting marketing teams
Employer & Industry UsageLarge corporations, marketing agencies, tech companiesMarketing departments across various industries, agencies

The main difference between a Director Marketing Analytics and a Marketing Analyst lies in their level of responsibility and scope. The Director oversees strategic analytics initiatives, manages teams, and influences high-level decisions, while the Marketing Analyst focuses on data collection, analysis, and supporting marketing campaigns. Both roles require strong analytical skills, but the director's role is more leadership-oriented and strategic.

What are the most commonly searched types of Marketing Analytics jobs in Basking Ridge, NJ?

The most popular types of Marketing Analytics jobs in Basking Ridge, NJ are:

What job categories do people searching Director Marketing Analytics jobs in Basking Ridge, NJ look for?

The top searched job categories for Director Marketing Analytics jobs in Basking Ridge, NJ are:

What cities near Basking Ridge, NJ are hiring for Director Marketing Analytics jobs?

Cities near Basking Ridge, NJ with the most Director Marketing Analytics job openings:

Director Marketing Analytics jobs near you
Infographic showing various Director Marketing Analytics job openings in Basking Ridge, NJ as of August 2026, with employment types broken down into 1% Internship, 85% Full Time, 11% Part Time, and 3% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $136,882 per year, or $65.8 per hour.

Associate Director, Marketing Initiatives, Marketing Optimization & Integration

Columbia University

New York, NY • On-site

$80K - $86K/yr

Full-time

Re-posted 21 days ago

Job description

  • Job Type: Officer of Administration
  • Bargaining Unit:
  • Regular/Temporary: Regular
  • End Date if Temporary:
  • Hours Per Week: 35
  • Standard Work Schedule:
  • Building: Columbia Alumni Center
  • Salary Range: $80,000 - $86,000

The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.
Position Summary
The Marketing Optimization & Integration team within the Office of Alumni Relations & Development (OAD) partners closely with cross-functional teams across the University to leverage industry-leading technology and deliver omni-channel marketing campaigns that reach constituents through their preferred channels, at the right time, with the right content. The Marketing Strategy & Enablement department comprises three teams: Marketing Analytics & Performance, Marketing Content & Creative, and Marketing Optimization & Integration.
Reporting to the Director, Marketing Optimization & Integration, the Associate Director, Marketing Initiatives coordinates and manages assigned lifecycle marketing projects in support of alumni engagement and fundraising goals. The Associate Director works with OAD colleagues, schools, units, vendors, and University partners to implement approved marketing plans, track project milestones, review campaign performance data, and support continuous improvement of marketing workflows and campaign execution.
Responsibilities
  • Serves as a knowledgeable resource to schools and units in support of assigned marketing campaigns by reviewing performance metrics, identifying trends, and providing data-informed recommendations.
  • Coordinates project management activities with colleagues across the Marketing Strategy & Enablement team to support the successful delivery of constituent-focused marketing initiatives from planning through execution.
  • Builds and maintains collaborative working relationships with schools, academic units, and University partners to support the implementation of approved marketing plans and campaign objectives.
  • Implements integrated engagement, solicitation, and stewardship campaigns across digital and traditional channels in alignment with established marketing strategies.
  • Identifies opportunities to test new tools, channels, and approaches and shares observations and recommendations with department leadership to support ongoing improvement of marketing efforts.
  • Reviews campaign performance data and prepares reports and summaries that identify trends, measure results, and support future campaign recommendations.
  • Supports the use of the Accelerate platform by coordinating assigned campaign activity, maintaining campaign records, assisting users, and escalating technical or process-related issues as needed.
  • Shares campaign results, project updates, and lessons learned with colleagues and University partners through meetings, presentations, and written communications.
  • Assists in the development of direct mail and digital marketing campaigns by coordinating project activities, supporting content development, and collaborating with colleagues on fundraising and donor communications.
  • Coordinates work with external vendors, including print vendors and mail houses, by assisting with bid collection, tracking production schedules, monitoring deliverables, and escalating issues when necessary.
  • Coordinates projects in support of Columbia Giving Day and other University-wide fundraising and engagement initiatives.
  • Independently resolves routine project and campaign issues, identifies potential risks or delays, and escalates complex or unforeseen issues to the Director with recommended solutions.
  • Performs other duties and special projects as assigned.

Minimum Qualifications
  • Bachelor's degree required.
  • A minimum of three (3) to five (5) years of related experience is required.
  • Demonstrated organizational, analytical, and project management skills, with the ability to manage multiple priorities and meet deadlines.
  • Proficiency in Microsoft Office and Google Workspace applications, including Gmail, Google Docs, and Google Drive.
  • Exceptional attention to detail and a demonstrated ability to work effectively in a deadline-driven environment.
  • Experience establishing, developing, and fostering relationships with internal and external stakeholders.

Preferred Qualifications
  • Previous work experience within a higher education institution or other complex organization is preferred.
  • Demonstrated knowledge of fundraising and constituent engagement platforms is preferred.
  • Experience with design and digital marketing tools is preferred; experience with Salesforce and Adobe Illustrator is a plus.
  • Demonstrated flexibility, sound judgment, and a collaborative work style that fosters teamwork and cooperation both within the immediate team and across the broader organization.

Other Requirements
  • Subject to business needs, the Office of Alumni Relations and Development supports a hybrid work arrangement for this position. Options will be discussed during the interview process.

Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.

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