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Director Marketing Analytics Jobs in Basking Ridge, NJ

Ripple

Senior Manager, Marketing Analytics

New York, NY · On-site

$170K - $200K/yr

Reporting into the Director, Marketing Operations and Demand Generation, this role will serve as the analytical backbone of our growth marketing engine - leading the measurement, visualization, and ...

WebMD

Director, Marketing

Newark, NJ · On-site

Partner with Data Analytics to analyze user site behavior for persona development, to inform ... and direct-to-physician marketing * Exceptional in-person marketing strategy and campaign ...

WebMD

Director, Marketing

Newark, NJ

Partner with Data Analytics to analyze user site behavior for persona development, to inform ... and direct-to-physician marketing * Exceptional in-person marketing strategy and campaign ...

Comic Relief US

Director, Marketing

Manhattan, NY · Remote

Analyze performance and translate insights into actionable improvements * Ensure marketing ... The Director of Marketing will help define and deliver a new impact model--one that harnesses the ...

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All JobsMarketing Analytics JobsDirector Marketing Analytics JobsDirector Marketing Analytics Jobs in Basking Ridge, NJ

Director Marketing Analytics information

See Basking Ridge, NJ salary details

$103.6K

$136.9K

$164.9K

How much do director marketing analytics jobs pay per year?

As of Aug 9, 2026, the average yearly pay for director marketing analytics in Basking Ridge, NJ is $136,882.00, according to ZipRecruiter salary data. Most workers in this role earn between $126,800.00 and $145,800.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a director of marketing analytics, and why are they important?

To thrive as a Director of Marketing Analytics, you need expertise in data analysis, marketing strategy, and leadership, often supported by a degree in marketing, statistics, or business and substantial experience in analytics roles. Proficiency with analytics platforms (like Google Analytics, Adobe Analytics), data visualization tools (such as Tableau or Power BI), and statistical software (like SQL, R, or Python) is typically required. Strong communication, critical thinking, and stakeholder management skills help you translate complex data into actionable business insights. These abilities are essential for driving data-informed marketing decisions that support organizational growth and competitive advantage.

How does a director of marketing analytics typically collaborate with other departments to drive business growth?

A Director of Marketing Analytics works closely with teams such as marketing, sales, finance, and product development to align analytics strategies with broader business objectives. They translate complex data insights into actionable recommendations, helping these departments optimize campaigns, allocate budgets efficiently, and identify new market opportunities. Regular cross-functional meetings and collaborative projects are common, ensuring that data-driven decisions are integrated throughout the organization. This collaborative approach not only enhances marketing effectiveness but also fosters a culture of data-driven decision-making company-wide.

What does a director of marketing analytics do?

A Director of Marketing Analytics leads a team responsible for analyzing marketing data to guide strategic decisions and improve campaign effectiveness. They oversee data collection, develop analytical models, and provide actionable insights to optimize marketing performance. The role often involves collaborating with cross-functional teams, setting key performance indicators (KPIs), and presenting findings to executives. Their work helps organizations understand customer behavior, measure return on investment, and drive business growth.

What is the difference between Director Marketing Analytics vs Marketing Analyst?

AspectDirector Marketing AnalyticsMarketing Analyst
Required CredentialsBachelor's or Master's in Marketing, Data Analytics, or related field; extensive experienceBachelor's degree in Marketing, Business, or related field; entry to mid-level experience
Work EnvironmentStrategic leadership, cross-department collaboration, senior managementData collection, reporting, campaign analysis, supporting marketing teams
Employer & Industry UsageLarge corporations, marketing agencies, tech companiesMarketing departments across various industries, agencies

The main difference between a Director Marketing Analytics and a Marketing Analyst lies in their level of responsibility and scope. The Director oversees strategic analytics initiatives, manages teams, and influences high-level decisions, while the Marketing Analyst focuses on data collection, analysis, and supporting marketing campaigns. Both roles require strong analytical skills, but the director's role is more leadership-oriented and strategic.

What are the most commonly searched types of Marketing Analytics jobs in Basking Ridge, NJ? The most popular types of Marketing Analytics jobs in Basking Ridge, NJ are:
What job categories do people searching Director Marketing Analytics jobs in Basking Ridge, NJ look for? The top searched job categories for Director Marketing Analytics jobs in Basking Ridge, NJ are:
What cities near Basking Ridge, NJ are hiring for Director Marketing Analytics jobs? Cities near Basking Ridge, NJ with the most Director Marketing Analytics job openings:
Director Marketing Analytics jobs near you
Infographic showing various Director Marketing Analytics job openings in Basking Ridge, NJ as of August 2026, with employment types broken down into 1% Internship, 85% Full Time, 11% Part Time, and 3% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $136,882 per year, or $65.8 per hour.

Senior Manager, Marketing Analytics

Ripple

New York, NY • On-site

$170K - $200K/yr

Full-time

Retirement, PTO

Re-posted 5 days ago

Job description

At Ripple, we're building a world where value moves like information does today. It's big, it's bold, and we're already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs.
If you're ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.
THE WORK:
We are growing, and so is the breadth and depth of our marketing programs, with AI at the core of how we scale. We are looking for a highly motivated, diligent, and data-driven Senior Marketing Analytics Manager to join our Marketing Operations team. Reporting into the Director, Marketing Operations and Demand Generation, this role will serve as the analytical backbone of our growth marketing engine - leading the measurement, visualization, and insights infrastructure that drives smarter investment decisions and executive-level confidence in our marketing performance.
In this role, you will own analytics and reporting across all growth marketing functions, from campaign performance to pipeline attribution. You'll partner closely with Growth Marketing, Finance, RevOps, and other cross-functional teams to ensure data is accurate, accessible, and actionable across the full funnel. You'll also be a practitioner and champion of AI-powered tools - using them to automate workflows, accelerate insight generation, and elevate the sophistication of our marketing measurement at scale.
You'll use data to continuously improve reporting efficiency, forecast accuracy, and budget allocation decisions, helping ensure our marketing analytics engine drives measurable impact on pipeline and revenue.
WHAT YOU'LL DO:
  • Own analytics and end-to-end measurement across all growth marketing functions, ensuring consistent and actionable reporting from spend to revenue.
  • Lead the visualization and reporting infrastructure across growth marketing, translating complex data into clear, compelling dashboards and narratives for stakeholders at all levels.
  • Lead pipeline attribution, ROI, CAC, LTV, and Ad spend distribution analyses to inform investment decisions, and partner with Growth Marketing, Finance, and RevOps on spend pacing and forecasting.
  • Evolve attribution modeling and performance measurement frameworks, using AI and machine learning to improve accuracy and scalability.
  • Apply AI-powered tools and predictive modeling to surface proactive insights, identify trends, and support faster, more confident decision-making across the marketing team.
  • Empower experimentation programs with thorough data-driven insights, including A/B testing and lift analyses.
  • Partner with the RevOps, Business Intelligence and Marketing Operations teams to use Salesforce, Tableau, MCI and other platforms, to build reporting that connect spend to pipeline and revenue.
  • Identify opportunities to automate reporting and analytics workflows using AI to increase efficiency and reduce manual effort.
  • Ensure data quality and integrity across CRM and marketing systems.

WHAT YOU'LL BRING:
  • 5+ years of experience in marketing analytics, growth analytics, or a related field
  • Deep expertise in growth marketing measurement methodologies across the funnel
  • Hands-on experience with Salesforce CRM and marketing data pipelines
  • Familiarity with AI and machine learning concepts as applied to marketing analytics, such as predictive modelling, anomaly detection, or automated insights
  • Strong proficiency in data visualization tools (e.g., Tableau, Looker, or similar)
  • Experience with attribution modeling, media mix modeling, and/or incrementality testing
  • Proficiency in SQL; experience with Python or R is a plus
  • Proven track record in leading forecasting and budget analysis in partnership with Finance and Revenue Operations
  • Excellent communication skills with the ability to present complex data clearly to both technical and executive audiences
  • Strong cross-functional collaboration skills - you're as comfortable in a strategy meeting as you are in a data model

For positions that will be based in NY, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant's experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions.
NY Annual Base Salary Range
$170,000-$200,000 USD
WHO WE ARE:
Do Your Best Work
  • The opportunity to build in a fast-paced start-up environment with experienced industry leaders
  • A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning.
  • Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
  • In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in.
  • Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
  • We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!

Take Control of Your Finances
  • Competitive salary, bonuses, and equity
  • Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
  • Employee giving match
  • Mobile phone stipend

Take Care of Yourself
  • R&R days so you can rest and recharge
  • Generous wellness reimbursement and weekly onsite & virtual programming
  • Generous vacation policy - work with your manager to take time off when you need it
  • Industry-leading parental leave policies. Family planning benefits.
  • Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events

Benefits listed above are for full-time employees.
Ripple is an Equal Opportunity Employer. We're committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.
Please find our UK/EU Applicant Privacy Notice and our California Applicant Privacy Notice for reference.

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