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Director Ecommerce Jobs in Michigan (NOW HIRING)

Wwwinc

eCommerce Director, Wolverine

Rockford, MI

As the eCommerce Director, you will drive all aspects of Wolverine's eCommerce business including business development, financial planning, content strategy and development, merchandising assortment ...

Shinola

Director of Ecommerce

Detroit, MI

ABOUT THE ROLE The Director of Ecommerce is responsible for leading Shinola's direct-to-consumer digital business and driving the strategy, execution, and commercial performance of Shinola.com.

Shinola

Director of Ecommerce

Detroit, MI · On-site

ABOUT THE ROLE The Director of Ecommerce is responsible for leading Shinola's direct-to-consumer digital business and driving the strategy, execution, and commercial performance of Shinola.com.

La-Z-Boy

E-Commerce Analyst

Monroe, MI · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

This role directly contributes to the success of the digital direct-to-consumer experience through ... annual e-Commerce sales target. MINIMUM REQUIREMENTS: * Bachelor's degree in Marketing ...

La-Z-Boy

E-Commerce Analyst

Monroe, MI · On-site

This role directly contributes to the success of the digital direct-to-consumer experience through ... annual e-Commerce sales target. MINIMUM REQUIREMENTS: * Bachelor's degree in Marketing ...

Joybird

E-Commerce Analyst

Monroe, MI · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

This role directly contributes to the success of the digital direct-to-consumer experience through ... annual e-Commerce sales target. MINIMUM REQUIREMENTS: * Bachelor's degree in Marketing ...

La-Z-Boy

E-Commerce Analyst

Monroe, MI

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

This role directly contributes to the success of the digital direct-to-consumer experience through ... annual e-Commerce sales target. MINIMUM REQUIREMENTS: * Bachelor's degree in Marketing ...

Kroger

e-COMMERCE/DEPARTMENT LEAD

Flushing, MI · On-site

Assist the Store e-Commerce manager in managing the day-to-day operation of the store's e-Commerce ... Self-directed, ability to execute projects with minimal supervision DESIRED * Any experience in a ...

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All JobsEcommerce JobsDirector Ecommerce JobsDirector Ecommerce Jobs in Michigan

Director Ecommerce information

See Michigan salary details

$20.5K

$105.9K

$165.2K

How much do director ecommerce jobs pay per year?

As of Aug 14, 2026, the average yearly pay for director ecommerce in Michigan is $105,918.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,800.00 and $128,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a director ecommerce?

To excel as a Director Ecommerce, you need a strong background in digital marketing, sales strategy, and data analytics, generally supported by a bachelor’s or master’s degree in business, marketing, or a related field. Familiarity with ecommerce platforms (like Shopify or Magento), web analytics tools (such as Google Analytics), and CRM systems is highly valuable, as well as certifications like Google Ads or HubSpot. Strong leadership, cross-functional collaboration, and communication skills help drive successful team and project outcomes. These skills ensure effective management of ecommerce operations, optimization of online sales channels, and achievement of business growth objectives.

What are the main challenges a director ecommerce typically faces in managing an online business?

One of the primary challenges for a Director Ecommerce is staying ahead of rapidly changing digital trends and consumer behaviors while ensuring a seamless user experience. This role often requires balancing multiple priorities, such as optimizing conversion rates, managing digital marketing campaigns, coordinating with fulfillment teams, and integrating new technologies. Directors also frequently navigate cross-departmental collaboration to align business goals with marketing, IT, and logistics teams. Adapting quickly to market shifts and maintaining a strategic vision are crucial to sustained success in this dynamic environment.

What does a director ecommerce do?

A Director of Ecommerce is responsible for overseeing an organization's online sales strategy, managing digital marketing efforts, optimizing the user experience, and driving revenue growth. They analyze customer data, implement technology solutions, and collaborate with teams to enhance website performance and conversion rates. Additionally, they work with supply chain, product, and marketing departments to streamline operations and improve customer satisfaction. Their goal is to maximize online sales while maintaining brand integrity and profitability.

What are the most commonly searched types of Ecommerce jobs in Michigan?

The most popular types of Ecommerce jobs in Michigan are:

What are popular job titles related to Director Ecommerce jobs in Michigan?

For Director Ecommerce jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Director Ecommerce jobs in Michigan look for?

The top searched job categories for Director Ecommerce jobs in Michigan are:

What cities in Michigan are hiring for Director Ecommerce jobs?

Cities in Michigan with the most Director Ecommerce job openings:

Director Ecommerce jobs near you
Infographic showing various Director Ecommerce job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 12% Part Time, 2% Temporary, and 2% Contract. Highlights an 91% Physical, 4% Hybrid, and 5% Remote job distribution, with an average salary of $105,918 per year, or $50.9 per hour.

eCommerce Director, Wolverine

Wolverine Worldwide

Rockford, MI • On-site

Full-time

Re-posted 5 days ago

Job description

The Work Group at Wolverine Worldwide includes market-leading brands Wolverine Boots and Apparel, Cat Footwear, Merrell Work and Tactical, Bates, Harley Davidson Footwear, and Hytest. Across the Work Group there are 100+ year old businesses, global and domestic brands, as well as licensed and owned entities. Through building awesome products that blur the line between work and lifestyle, we tap into the collective power of all these brands to deliver our customers amazing stories and the trusted features they demand: comfort, durability, and style.
As the eCommerce Director, you will drive all aspects of Wolverine's eCommerce business including business development, financial planning, content strategy and development, merchandising assortment strategy, website design, consumer experience strategy and optimization, and eCommerce analytics.
Primary Duties:
  • Drive eCommerce revenue growth, maximize marketing investments and deliver to financial results. Set and gain alignment with brand team and eCommerce leadership on long-term strategy to hit growth targets.
  • Own all eCommerce KPIs relating to traffic generation, channel management, onsite conversion and after-sale metrics. Present weekly results and action to executive leadership.
  • Collaborate with brand marketing leader to present brand and product stories online in a compelling way that delivers a rich brand experience to the consumer and integrates with other brand channel messaging (wholesale, stores, brand marketing, etc.). Ensure brand and product stories are regionally relevant. Influence for global impact.
  • Leads and owns the development of eCommerce overall digital marketing strategy to enhance our presence on-line, connect relevant brand and product stories, build a community, and drive commercial opportunities.
  • Develop and manage drive-to-site programs including online advertising, paid search, organic search, brand building (national advertising and PR coordination) and affiliate marketing.
  • Develops and drives real-time metrics to wisely engage commercial levers including advertising spend, promotions, marketing/social campaigns and other key decisions that affect brand eCommerce performance.
  • Directs the marketing agency strategy and agency relationship to optimize paid media programs. Leads relationships with external agency partners.
  • Lead the commercial eCommerce team by integrating brand and digital expertise to deliver a cohesive 52-week product and storytelling calendar across site, email, social, and direct mail channels. Establish and manage cross-functional timelines-continuously reprioritizing across merchandising, content, design, buying, and planning-while driving a 52-week acquisition marketing calendar aligned to product launches and global brand strategy.
  • Partner with brand and DTC leadership to develop and operationalize a long-term eCommerce and customer experience strategy, ensuring alignment with brand positioning, industry trends, and evolving consumer expectations, while enabling execution across the end-to-end digital customer journey.
  • Drive merchandising assortment strategy in partnership with brand product development. Identify and evaluate white space merchandising opportunities and new growth initiatives by leveraging product and category KPI data, consumer insights, and market trend knowledge.
  • Lead cross-functional projects with broader eCommerce, brand, and global functional leaders to drive operational excellence. Direct team and partners on how to best execute stories across digital platforms through understanding of latest interactive design techniques and consumer experience technologies. Drive the optimization of new technologies across platforms.
  • Partner with Technology leadership to identify whitespace in the development roadmap.
  • Develop plans and forecasts along with supporting marketing and capital budgets. Work cross-functionally to ensure successful end-to-end planning and execution of merchandise assortment and inventory levels, taking into account brand goals and financial objectives.
  • Develop process of analyzing business performance. Influence global leaders on changes within eCommerce, brand, and supporting teams that will elevate performance and address future forecasts.
  • Performs duties consistent with the Company's AAP/EEO goals and policies.
  • Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required:
  • 10+ years of eCommerce experience. Proven results in driving commercial growth.
  • Exceptional writing, communication and presentation skills to drive effective collaboration and influencing within a matrix organization; including executive level and multi-cultural.
  • Proven leadership skills with at least 8 years' experience in leading a team.
  • Strong interpersonal, collaboration, and project leadership and negotiation skills.
  • Excellent analytical skills with ability to interpret and translate data into actionable proposals.
  • Strong ability to multi-task and prioritize complex demands of time and resources.
  • Comfortable in changing, fast paced environment with tight deadlines.

Working Conditions:
Normal office environment. Some travel may be required.
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
#LI-MM1
Wolverine World Wide, Inc. (NYSE:WWW) is one of the world's leading designers, marketers, and licensors of footwear and apparel; It's global footprint spans 170 countries and territories. The Company's portfolio includes Merrell®, Saucony®, Sweaty Betty®, Hush Puppies®, Wolverine®, Chaco®, Bates®, HYTEST®, and Stride Rite®. The Company is also the global footwear licensee of brands Cat® and Harley-Davidson®.
Wolverine Worldwide is driven by a Vision to Make. Every Day. Better. for its consumers, partners, communities, and shareholders.
In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America's Dream Employers, America's Best Employers for Women, and America's Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified™ Great Place To Work®.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.

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