An e-commerce director oversees product sales and distributions through online shopping platforms. As an e-commerce director, your responsibilities can vary significantly depending on your position and employer, as some e-commerce directors focus more on marketing while others specialize in IT. The career generally involves collaborating with cross-departmental partners to analyze the sales performance of different products and forecast future sales projections. You develop, implement, and evaluate various e-commerce strategies to determine their effectiveness. You also manage the customer experience and create campaigns and promotions. Other duties include recommending changes to the e-commerce platform to boost sales.