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Director Digital Analytics Jobs in Santa Rosa, CA

Delicato Family Wines

Brand Manager

Napa, CA · On-site

Develops web, social and digital media strategies to stay abreast with changing consumer behavior ... Leads annual development of strategic brand plan by analyzing product, category, consumer, and ...

Delicato Family Wines

Brand Manager

Napa, CA · On-site

Develops web, social and digital media strategies to stay abreast with changing consumer behavior ... Leads annual development of strategic brand plan by analyzing product, category, consumer, and ...

Foley Family Wines

Demand Generation Manager

Santa Rosa, CA · On-site

$90K - $100K/yr

Job Summary The Demand Generation Manager is responsible for driving qualified demand across direct ... Manage external digital media agency partnerships * Oversee paid media budget allocation across ...

Estate Yountville

Sommelier

Yountville, CA · On-site

Maintain up-to-date wine menus, digital platforms, and POS systems. * Analyze wine sales reports ... Minimum 3 years of experience as a Wine Director, Sommelier, or equivalent in a luxury or fine ...

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All JobsDigital Analytics JobsDirector Digital Analytics JobsDirector Digital Analytics Jobs in Santa Rosa, CA

Director Digital Analytics information

See Santa Rosa, CA salary details

$141.6K

$153.1K

$162.4K

How much do director digital analytics jobs pay per year?

As of Aug 10, 2026, the average yearly pay for director digital analytics in Santa Rosa, CA is $153,066.00, according to ZipRecruiter salary data. Most workers in this role earn between $147,600.00 and $158,500.00 per year, depending on experience, location, and employer.

What are some common challenges faced by a director of digital analytics, and how can they be addressed?

Directors of Digital Analytics often face challenges such as integrating data from multiple platforms, ensuring data accuracy, and communicating complex insights to non-technical stakeholders. Overcoming these challenges typically involves implementing robust data governance practices, fostering close collaboration with IT and marketing teams, and developing clear reporting frameworks. Additionally, staying updated on new analytics tools and methodologies helps in streamlining data processes and delivering actionable recommendations to drive business growth.

What are the key skills and qualifications needed to thrive as a director of digital analytics, and why are they important?

To thrive as a Director of Digital Analytics, you need deep expertise in data analysis, digital marketing, and business strategy, often supported by an advanced degree in analytics, marketing, or a related field. Mastery of analytics platforms like Google Analytics, Adobe Analytics, data visualization tools such as Tableau or Power BI, and knowledge of SQL or Python are typically required. Strong leadership, communication, and stakeholder management skills help drive cross-functional initiatives and translate data insights into actionable strategies. These skills ensure that digital analytics efforts align with business goals and deliver measurable value to the organization.

What does a director of digital analytics do?

A Director of Digital Analytics oversees the collection, analysis, and interpretation of digital data to drive business decisions and optimize online performance. They lead teams responsible for measuring website, app, and digital marketing campaign effectiveness. Their role involves setting analytics strategies, ensuring data accuracy, translating insights into actionable recommendations, and communicating findings to stakeholders. They also collaborate with other departments to improve digital experiences and achieve organizational goals.

What is the difference between Director Digital Analytics vs Digital Analytics Manager?

AspectDirector Digital AnalyticsDigital Analytics Manager
ResponsibilitiesOversees digital analytics strategy, leads teams, and aligns analytics with business goalsManages digital analytics projects, analyzes data, and reports insights to support marketing and product teams
Required SkillsAdvanced analytics, leadership, strategic planningData analysis, reporting, technical skills in analytics tools
ExperienceTypically 8+ years in digital analytics or related fieldsTypically 4-6 years in digital analytics or data analysis
Work EnvironmentSenior leadership, cross-department collaborationTeam management, project execution

The main difference between a Director Digital Analytics and a Digital Analytics Manager lies in scope and leadership. The director focuses on strategic oversight and leadership, while the manager handles day-to-day analytics operations and reporting. Both roles require strong analytical skills, but the director's role is more strategic and leadership-oriented.

What are the most commonly searched types of Digital Analytics jobs in Santa Rosa, CA? The most popular types of Digital Analytics jobs in Santa Rosa, CA are:
What are popular job titles related to Director Digital Analytics jobs in Santa Rosa, CA? For Director Digital Analytics jobs in Santa Rosa, CA, the most frequently searched job titles are:
What job categories do people searching Director Digital Analytics jobs in Santa Rosa, CA look for? The top searched job categories for Director Digital Analytics jobs in Santa Rosa, CA are:
What cities near Santa Rosa, CA are hiring for Director Digital Analytics jobs? Cities near Santa Rosa, CA with the most Director Digital Analytics job openings:
Director Digital Analytics jobs near you

Brand Manager

Delicato Family Wines

Napa, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 12 days ago

Job description

Work Location Napa, CA
Position Purpose
Under little or no supervision and acting on own initiative, the Brand Manager champions brands in the marketplace by developing and executing strategic and annual brand plans that enable Delicato Sales and Trade partners to meet distribution and depletion objectives. The Brand Manager will work closely with Sales, Strategic Insights, Finance, Operations and Winemaking to implement plans to meet Delicato's annual and long-term financial goals.
Functional Responsibility
  • Manages and monitors day-to-day operations to ensure smooth workflows and that company standards are met
  • Manages company culture and holds self, peers accountable for demonstrating a constructive company culture through influential, personal behavior and actions; encourages strong work ethic and fosters an environment of trust and respect
  • Develops and aligns individual goals with the department's operational goals; ensures that decisions, actions, and priorities are aligned with the company's vision, mission, and strategies
  • Researches best practices, stays abreast of industry trends, and maintains awareness of regulatory changes to ensure compliance and continually improve operations
  • Assists in preparing the departmental budget, monitors spending, and directs team in cost-effective operations to ensure adherence to financial objectives
  • Communicates and supports change initiatives and decisions in an effective manner to successfully guide team through change
  • Fosters a work environment that encourages creative thinking, promotes flexibility, and drives innovation
  • Ensures compliance and consistent application of company policies, initiatives, and decisions

Essential Duties
  • Advocates for brands (both traditional wine and non-traditional wine innovation) by serving as a key liaison between Sales, Finance, Legal, Marketing Services, Operations and Delicato Sr. Leadership
  • Develops 5-year strategic brand vision and plans for long-term growth
  • Owns and manages all aspects of the marketing mix including product positioning, packaging, POS development, promotion, tracking of pricing actions, and all trade and consumer communication
  • Establishes and delivers fully integrated promotions and education materials that engage the consumer, distributors and retail partners
  • Develops web, social and digital media strategies to stay abreast with changing consumer behavior that is growing in digital channels; executes dynamic campaigns that integrate with the overall brand communication strategies
  • Monitors shipments, depletions, velocity and channel mix; administers responsive marketing strategies and tools to drive optimized results by selling channel
  • Works closely with Supply Chain optimize forecasting based on accurate marketing and sales trends/plans
  • Leads annual development of strategic brand plan by analyzing product, category, consumer, and market dynamics that ensure long-term brand growth
  • Manages the recommendation of products and pricing utilizing data and insights
  • Develops and executes brand budgets that support key brand strategies; adheres to prescribed brand budgets
  • Creates and maintains brand standards and annual plans with clear brand positioning and execution guidelines
  • In conjunction with Finance Team, evaluates Agency Brand P&Ls, price/volume/mix analyses, Annual Plan variances, and corporate finance issues impacting the balance sheet
  • Acts as the creative force and the passionate brand ambassador to internal and external constituents
  • Manages and channels brand activities in trade marketing, public relations, creative functions, and event management
  • Manages and oversees line extensions and product launches
  • Builds collaborative relationships with Sales, Finance, Winemaking, and Operations
  • Manage timely and cost-effective strategic brand relationships with outside agency partners
  • Partners with Trade Marketing to develop chain or regional specific programming to drive channel sales

Non-Essential Duties
  • Develop and execute department administration projects and tasks as assigned by the VP Marketing or Marketing Directors

*Other duties may be assigned
Minimum Requirements
Education and Experience
  • B.S. or B.A. required, MBA preferred
  • 4+ years marketing experience in the U.S. table wine industry and/or top tier CPG company
  • 1+ year of leadership or progressive responsibilities
  • Wine industry experience preferred

Knowledge, Skills, and Abilities
  • Strong analytical, problem-solving, creative, and organizational skills demonstrated by the ability to make timely and sound decisions
  • Seasoned management of all aspects of the marketing mix including pricing, promotion, packaging, products, channel, consumer, creative, as well as competitive analysis and consumer response
  • Considerable knowledge of table wine styles and winemaking principles
  • Ability to act as a brand leader to internal and external constituents given sufficient breath of industry knowledge and experience
  • Impeccable written, verbal, and large group presentation skills
  • Strong Microsoft Office skills
  • Familiarity with Nielsen and other data source reporting
  • Comfort accessing and analyzing multiple data resources to monitor monthly sales trends and discover new business insights
  • Attention to detail, ability to multi-task and to take initiative
  • High energy with an entrepreneurial drive to succeed
  • A passion for wine and the industry

Certificates and Licenses
N/A
Working Conditions
Office Environment. Some travel required including event activation.
Work Standards
  • Acts in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable Relationships
  • Communicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a constructive manner
  • Demonstrates commitment to safety first; communicates safety concerns; promotes a safe work environment based on established safety standards and training
  • Follows all Company policies and procedures

Additional Comments
Management retains the discretion to add to or change the duties of the position at any time.
California Pay Transparency Disclaimer: This is a Exempt position. The pay range for this position is $109,274.88 to $171,050.16. It is not typical for an individual to be hired at or near the top of the range for their role. Actual placement within range will be contingent upon a number of factors, including but not limited to the candidate's qualifications, education, experience, internal equity and alignment with market data.
Delicato Family Wines offers its employees a generous and comprehensive benefits package. The core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents. Additional health benefits include life, disability and flexible spending accounts. Other benefits include 401(k) with generous company match, discretionary profit sharing, paid time off (PTO), paid holidays, wine & merchandise discounts, tuition reimbursement, gym discounts & many more.
NOTICE TO THIRD PARTY AGENCIES
Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.
Delicato Family Wines is an Equal Opportunity Employer.

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