Digital Analytics Manager Jobs in Santa Rosa, CA

This part-time role (~15 hrs/week) is designed for a rigorous, commercially minded marketer who can translate consumer behavior signals into growth strategies and speak fluently about the financial impact of every dollar spent.

Marketing Measurement, Analytics & ROI

• Own the company's marketing measurement infrastructure, including dashboards, KPI reporting, attribution modeling, and performance tracking across digital channels.
• Build clear, actionable reporting frameworks that provide leadership visibility into marketing effectiveness, customer acquisition efficiency, conversion performance, and revenue impact.
• Lead monthly and quarterly performance reporting across Shopify, Amazon, Walmart, paid media, email, SEO, and organic social, focusing on metrics tied directly to business growth rather than vanity engagement metrics.
• Develop ROI analyses for marketing investments, translating campaign performance into customer acquisition costs, contribution margin impact, retention trends, and payback periods.
• Maintain and improve reporting systems that support strategic decision-making across the marketing and e-commerce organization.

Consumer Insights & Market Intelligence

• Analyze customer behavior and performance data across Shopify, Google Analytics, Klaviyo, Amazon Seller Central, Walmart Marketplace, and other digital platforms to identify growth opportunities and operational inefficiencies.
• Develop recurring insights reports that surface trends in customer behavior, retention, conversion, channel performance, product adoption, and purchasing patterns.
• Monitor competitor activity, pricing, positioning, and broader market trends to support strategic planning and category awareness.
• Partner with leadership to identify opportunities for improving marketing efficiency, customer lifetime value, and channel profitability.

Campaign Performance & Conversion Optimization

• Partner with the Brand Marketing Manager and E-Commerce Manager to evaluate campaign effectiveness and optimize performance across paid, owned, and marketplace channels.
• Support product launches and major campaigns through audience analysis, forecasting, measurement planning, conversion tracking, and post-launch performance analysis.
• Lead testing and optimization initiatives across Shopify, Amazon, Walmart, email, and paid media channels, including A/B testing, conversion funnel analysis, landing page performance, and customer journey optimization.
• Provide data-driven recommendations that help guide channel prioritization, budget allocation, and campaign refinement.

Cross-Functional Collaboration & Strategic Support

• Work closely with Finance and company leadership to support budget planning, forecasting, and marketing investment decisions grounded in measurable business impact.
• Provide analytical direction and performance insights to the Brand Marketing Manager, Social Media Lead, E-Commerce Manager, and external partners to support stronger campaign execution and decision-making.
• Support retailer presentations, product launches, and trade show initiatives through forecasting, measurement frameworks, sales analysis, and post-event reporting.
• Translate complex data into clear, actionable recommendations for both leadership and cross-functional teams.

ESSENTIAL OXYGEN is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Location & Work Authorization

• Must be eligible to work in California, and legally authorized to work in the United States
• We do not ask for your pay history as a part of our recruiting process, nor do we make decisions using it. We only ask for your expectations.
• We are unable to sponsor or take over sponsorship of an employment Visa at this time
• Essential Oxygen participates in E-Verify

Travel Requirements

• Occasional travel required for team events (~4 times per year)

Physical Requirements

• Ability to sit or stand for extended periods of time

Equal Opportunity

• We are an equal opportunity employer
• We celebrate diversity and are committed to creating an inclusive environment for all employees

Reasonable Accommodations

• We provide reasonable accommodations for qualified individuals with disabilities

Background Check

• Employment is contingent upon successful completion of a background check