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Digital Analytics Manager Jobs in Santa Rosa, CA

... Manager, Commercial Strategy. In this role, you'll help define the strategy behind how our games ... analytics role, ideally within gaming, entertainment, or a digital consumer business * Advanced ...

TTWO). What We Need: 2K is looking for a Manager, Global Social Marketing, to join the Digital ... Develop social engagement and growth performance metrics, providing in-depth performance analysis ...

TTWO). What We Need: 2K is looking for a Manager, Global Social Marketing, to join the Digital ... Develop social engagement and growth performance metrics, providing in-depth performance analysis ...

... Digital Engineering. We are currently seeking an experienced Project Manager to support one of our ... Strong analytical and problem-solving abilities. * Strategic mindset with the ability to navigate ...

... Digital Engineering. We are currently seeking an experienced Project Manager to support one of our ... Strong analytical and problem-solving abilities. * Strategic mindset with the ability to navigate ...

Oversee the development and distribution of release newsletters, digital newsletters, transactional ... Analytical skills to track and report on key performance indicators and membership metrics.

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Digital Analytics Manager information

See Santa Rosa, CA salary details

$42.6K

$125K

$164K

How much do digital analytics manager jobs pay per year?

As of Aug 6, 2026, the average yearly pay for digital analytics manager in Santa Rosa, CA is $124,989.00, according to ZipRecruiter salary data. Most workers in this role earn between $109,900.00 and $147,100.00 per year, depending on experience, location, and employer.

How does a digital analytics manager typically collaborate with marketing and product teams?

A Digital Analytics Manager works closely with marketing and product teams to interpret data, define KPIs, and provide actionable insights that drive campaign optimization and product improvements. Regular meetings are often held to discuss performance trends, align on reporting needs, and brainstorm data-driven strategies. Effective communication and the ability to translate complex analytics into clear recommendations are essential for ensuring that all teams are aligned and working toward shared business goals.

What is a digital analytics manager?

A Digital Analytics Manager is a professional responsible for collecting, analyzing, and interpreting data from digital channels such as websites, social media, and online campaigns. Their main goal is to provide insights that help businesses make data-driven decisions to optimize marketing strategies and improve user experience. They often work with various analytics tools, create reports, and collaborate with different teams to implement data-backed recommendations. This role requires strong analytical skills, technical expertise in digital analytics platforms, and the ability to communicate findings effectively to stakeholders.

What are the key skills and qualifications needed to thrive as a digital analytics manager, and why are they important?

To thrive as a Digital Analytics Manager, you need strong analytical skills, experience with data interpretation, and a background in marketing, statistics, or a related field, often supported by a relevant degree. Proficiency in analytics platforms like Google Analytics, Adobe Analytics, and data visualization tools such as Tableau or Power BI, along with certifications in these tools, is typically required. Exceptional communication, problem-solving abilities, and leadership skills help you translate complex data into actionable insights and collaborate across teams. These skills ensure you can drive data-informed strategies that optimize digital performance and business outcomes.

What is the difference between Digital Analytics Manager vs Data Analyst?

AspectDigital Analytics ManagerData Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; experience with analytics toolsBachelor's degree in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentOversees digital marketing data, collaborates with marketing teamsAnalyzes data sets across departments, often in a more technical role
Employer & Industry UsageUsed in marketing, e-commerce, advertising sectorsCommon across finance, healthcare, tech, and other industries

The Digital Analytics Manager focuses on managing digital marketing data and strategies, while the Data Analyst handles broader data analysis tasks across various departments. Both roles require analytical skills and familiarity with data tools, but the Digital Analytics Manager emphasizes digital marketing insights and team leadership.

What are the most commonly searched types of Digital Analytics jobs in Santa Rosa, CA? The most popular types of Digital Analytics jobs in Santa Rosa, CA are:
What are popular job titles related to Digital Analytics Manager jobs in Santa Rosa, CA? For Digital Analytics Manager jobs in Santa Rosa, CA, the most frequently searched job titles are:
What job categories do people searching Digital Analytics Manager jobs in Santa Rosa, CA look for? The top searched job categories for Digital Analytics Manager jobs in Santa Rosa, CA are:
What cities near Santa Rosa, CA are hiring for Digital Analytics Manager jobs? Cities near Santa Rosa, CA with the most Digital Analytics Manager job openings:
Infographic showing various Digital Analytics Manager job openings in Santa Rosa, CA as of June 2026, with employment types broken down into 1% As Needed, 93% Full Time, 4% Part Time, and 2% Contract. Highlights an 81% Physical, 5% Hybrid, and 14% Remote job distribution, with an average salary of $124,989 per year, or $60.1 per hour.

Manager, Commercial Strategy

2K

Novato, CA • On-site

Full-time

Posted 15 days ago


Job description

Who We Are
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, 2K PGA, Battleborn, BioShock, Borderlands, The Quarry, The Darkness, Mafia, Sid Meier's Civilization, Marvel's Midnight Suns, WWE 2K, and XCOM.
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don't meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!
What We Need
We're looking for a highly analytical and strategic thinker to join our team as a Manager, Commercial Strategy. In this role, you'll help define the strategy behind how our games are launched, monetized, and supported over time. This is a 0-to-1 role. You won't be inheriting a mature P&L and tuning it at the margins, instead you'll be defining the commercial model from the ground up: designing the monetization framework, building the forecasting models, standing up the KPIs and dashboards, and partnering closely with product and design as we move between development milestones toward a global launch and ongoing live operations. If you're the kind of person who enjoys diving into data, building business cases, and translating insights into clear, actionable plans, then this is a great opportunity!
You'll sit at the intersection of product, design, marketing, data analytics, and finance, and you'll be the person who connects the dots between "what's good for the player" to "what's good for the business."
What You Will Do
  • Modeling & Business Case Development: Build and maintain Excel-based financial and strategic models to support business cases, investment decisions, and scenario planning
  • KPI Frameworks & Forecasting: Create and deliver forecast and reporting packages, showcasing key business metrics and financial results, to the broader Business Unit leadership teams
  • Continuously refine the free-to-play monetization framework, including virtual currency, battle/season pass, cosmetics, bundles, offers, etc.
  • Define and maintain the monetization roadmap in partnership with product and design, always balancing revenue against player experience, fairness, and long-term retention
  • Stand up commercial reporting and dashboards in partnership with the data / analytics team so the business has a single source of truth
  • Live Services P&L Support: Develop a clear understanding of the drivers behind a live services P&L. Interpret weekly business performance, identifying trends and levers that can be pulled to optimize player engagement and profitability
  • Market & Competitive Analysis: Maintain a clear view of the F2P / live-service competitive landscape, including benchmarks, market sizing, and emerging trends. Translate findings into actionable recommendations to inform leadership and support strategic planning
  • Partner with the Product, Marketing & Analytics teams to design and prioritize strategic projects that provide deep commercial insight and inform product and marketing decisions
What Will Make You a Great Fit
  • 4-6+ years of experience in a strategy, finance, consulting, or analytics role, ideally within gaming, entertainment, or a digital consumer business
  • Advanced Excel / financial modeling skills; comfortable building models from scratch
  • Strong understanding of live service game economics and the gaming market landscape
  • Ability to distill complex data into clear narratives and recommendations for senior stakeholders
  • Experience collaborating with data teams and familiarity with data tools (e.g., SQL, Tableau, Looker) is a plus
  • You're intellectually curious: you enjoy asking why, digging into the details, and connecting dots others might miss.
  • You're comfortable working in gray areas: ambiguity doesn't throw you off; in fact, you enjoy bringing structure to messy or open-ended problems.
  • You know how to manage up: you're proactive in keeping stakeholders informed, setting expectations, and getting buy-in from senior leaders.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform their essential job functions, and receive other benefits and privileges of employment. Please contact us if you need a reasonable accommodation.
Please note that 2K Games and its studios never use instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
The pay range for this position in California at the start of employment is expected to be between $108,900 and $161,160 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for employees in regular roles may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits, provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment.If hired, employee will be in an ~at-will position~ and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.