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Director Digital Analytics Jobs in Texas (NOW HIRING)

Nexstar Media Group Inc.

Digital Media Director

Lubbock, TX · On-site

$120 - $180/hr

  • Medical

  • Dental

  • Vision

  • Life

  • PTO

Reporting directly to the Director of News & Multiplatform Content, the Digital Media Director is ... Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and ...

New

WOWK-TV

Digital Media Director

Lubbock, TX · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • PTO

Reporting directly to the Director of News & Multiplatform Content, the Digital Media Director is ... Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and ...

New

Tribune Media

Digital Media Director

Lubbock, TX · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • PTO

Reporting directly to the Director of News & Multiplatform Content, the Digital Media Director is ... Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and ...

New

Nexstar Media Group

Digital Media Director

Lubbock, TX · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • PTO

Reporting directly to the Director of News & Multiplatform Content, the Digital Media Director is ... Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and ...

New

K&L Gates

Director, Digital User Experience

Austin, TX · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Director ensures attorneys and allied professionals across all offices can work productively ... analytics, digital experience monitoring, and feedback channels to identify opportunities for ...

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Vericast

Product Director, Digital Channels

San Antonio, TX · On-site +1

  • Medical

  • Dental

  • Vision

  • Life

  • PTO

Our advanced analytics, data-driven insights and integrated solution set enable better execution ... Accountable for digital channel P&L and partners with solution Product Directors and Sales as the ...

Vericast

Product Director, Digital Channels

San Antonio, TX · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • PTO

Our advanced analytics, data-driven insights and integrated solution set enable better execution ... Accountable for digital channel P&L and partners with solution Product Directors and Sales as the ...

Acrisure

Sr. Director, Digital Experience & AI

Austin, TX · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The role oversees website strategy and operations, analytics, AI enablement, digital ... The Senior Director of Digital Experience & AI will build the platforms, capabilities, and ...

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All JobsDigital Analytics JobsDirector Digital Analytics JobsDirector Digital Analytics Jobs in Texas

Director Digital Analytics information

See Texas salary details

$120.6K

$130.4K

$138.3K

How much do director digital analytics jobs pay per year?

As of Aug 14, 2026, the average yearly pay for director digital analytics in Texas is $130,431.00, according to ZipRecruiter salary data. Most workers in this role earn between $125,800.00 and $135,100.00 per year, depending on experience, location, and employer.

What are some common challenges faced by a director of digital analytics, and how can they be addressed?

Directors of Digital Analytics often face challenges such as integrating data from multiple platforms, ensuring data accuracy, and communicating complex insights to non-technical stakeholders. Overcoming these challenges typically involves implementing robust data governance practices, fostering close collaboration with IT and marketing teams, and developing clear reporting frameworks. Additionally, staying updated on new analytics tools and methodologies helps in streamlining data processes and delivering actionable recommendations to drive business growth.

What are the key skills and qualifications needed to thrive as a director of digital analytics, and why are they important?

To thrive as a Director of Digital Analytics, you need deep expertise in data analysis, digital marketing, and business strategy, often supported by an advanced degree in analytics, marketing, or a related field. Mastery of analytics platforms like Google Analytics, Adobe Analytics, data visualization tools such as Tableau or Power BI, and knowledge of SQL or Python are typically required. Strong leadership, communication, and stakeholder management skills help drive cross-functional initiatives and translate data insights into actionable strategies. These skills ensure that digital analytics efforts align with business goals and deliver measurable value to the organization.

What does a director of digital analytics do?

A Director of Digital Analytics oversees the collection, analysis, and interpretation of digital data to drive business decisions and optimize online performance. They lead teams responsible for measuring website, app, and digital marketing campaign effectiveness. Their role involves setting analytics strategies, ensuring data accuracy, translating insights into actionable recommendations, and communicating findings to stakeholders. They also collaborate with other departments to improve digital experiences and achieve organizational goals.

What is the difference between Director Digital Analytics vs Digital Analytics Manager?

AspectDirector Digital AnalyticsDigital Analytics Manager
ResponsibilitiesOversees digital analytics strategy, leads teams, and aligns analytics with business goalsManages digital analytics projects, analyzes data, and reports insights to support marketing and product teams
Required SkillsAdvanced analytics, leadership, strategic planningData analysis, reporting, technical skills in analytics tools
ExperienceTypically 8+ years in digital analytics or related fieldsTypically 4-6 years in digital analytics or data analysis
Work EnvironmentSenior leadership, cross-department collaborationTeam management, project execution

The main difference between a Director Digital Analytics and a Digital Analytics Manager lies in scope and leadership. The director focuses on strategic oversight and leadership, while the manager handles day-to-day analytics operations and reporting. Both roles require strong analytical skills, but the director's role is more strategic and leadership-oriented.

What are the most commonly searched types of Digital Analytics jobs in Texas?

The most popular types of Digital Analytics jobs in Texas are:

What are popular job titles related to Director Digital Analytics jobs in Texas?

For Director Digital Analytics jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Director Digital Analytics jobs in Texas look for?

The top searched job categories for Director Digital Analytics jobs in Texas are:

What cities in Texas are hiring for Director Digital Analytics jobs?

Cities in Texas with the most Director Digital Analytics job openings:

Director Digital Analytics jobs near you
Infographic showing various Director Digital Analytics job openings in Texas as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $130,431 per year, or $62.7 per hour.

Digital Media Director

Nexstar Media Group Inc.

Lubbock, TX • On-site

$120 - $180/hr

Other

Medical, Dental, Vision, Life, PTO

Posted yesterday

New

Nexstar Media Group rating

7.0

Company rating: 7.0 out of 10

Based on 103 frontline employees who took The Breakroom Quiz

48th of 76 rated media

Job description

## Digital Media DirectorApplylocations: TX, Lubbocktime type: Full timeposted on: Posted Todayjob requisition id: REQ-42622KLBK-TV is seeking an experienced, forward-thinking Digital Media Director to serve as a key member of the newsroom leadership team. Reporting directly to the Director of News & Multiplatform Content, the Digital Media Director is responsible for leading KLBK's digital content operation, audience growth strategy, social media initiatives, and streaming/CTV content execution. This role plays a critical part in shaping editorial strategy, driving multiplatform innovation, and ensuring seamless integration between broadcast, digital, streaming, mobile, and social platforms.The Digital Media Director oversees Digital Producers and digital content staff while leading the newsroom's streaming and CTV strategy. The ideal candidate is a collaborative leader who can think strategically, execute operationally, develop talent, and drive accountability through clearly defined goals and measurable results.**Duties/Responsibilities*** Lead KLBK-TV's digital, social, streaming, and CTV content strategy as a member of the newsroom leadership team.* Partner with newsroom leaders to drive multiplatform content planning, audience growth, and coverage execution.* Direct digital coverage during breaking news, severe weather, and major events.* Drive measurable growth in digital audiences, social engagement, streaming and CTV viewership, SEO performance, audience loyalty, and multiplatform content execution while fostering employee development, adoption of digital-first workflows, and achievement of newsroom strategic objectives.* Lead KLBK+ and streaming initiatives, identifying opportunities for live and original content.* Supervise Digital Producers and digital staff, providing coaching, performance management, and professional development.* Establish clear goals, expectations, and Key Performance Indicators (KPIs) for newsroom staff.* Provide regular feedback, performance evaluations, and development opportunities for staff.* Foster collaboration across broadcast, digital, social, and streaming platforms while promoting a digital-first newsroom culture.**Requirements/Skills*** Bachelor's degree in Journalism, Communications, Digital Media, or a related field, or equivalent experience.* Minimum five (5) years of leadership experience in digital news, audience development, streaming, social media, or multiplatform content operations.* Demonstrated success driving audience growth and managing high-performing teams.* Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems.* Excellent editorial judgment, communication, organizational, and leadership skills.* Ability to thrive in a fast-paced newsroom environment and manage multiple priorities.* Experience working across broadcast, digital, social, and streaming platforms preferred.**Benefits:** Our comprehensive benefits package includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, Paid Parental leave, life insurance and more. #J-18808-Ljbffr

What Nexstar Media Group employees say

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Benefits

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Get the full story on Breakroom

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About Nexstar Media Group

Sourced by ZipRecruiter

Headquartered in Irving, Texas, Nexstar Media Group, Inc. is the largest local broadcast television group in the United States and one of the world’s leading diversified media companies. In June 2023, Nexstar marked 27 years of excellence in local programming and service since Perry A. Sook founded the company. Nexstar owns, operates, programs or provides sales and other services to 200 broadcast stations (including partner stations) and their related low power and digital multicast signals reaching 116 markets or more than 68% of all U.S. television households. Coupled with a growing portfolio of digital media marketing, advertising and content management platforms, Nexstar delivers powerful and innovative digital solutions and services to local and national media companies, advertisers, agencies and brands.

Industry

Broadcasting

Company size

1,001 - 5,000 Employees

Headquarters location

Irving, TX, US

Year founded

1996

Social media

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