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Director Creative Strategy Jobs in Rochester, NY

MSM, Inc.

Executive Creative Director

Webster, NY · On-site

$75K - $150K/yr

EXECUTIVE CREATIVE DIRECTOR MSM is a woman-owned, experiential agency bringing brands to life through strategy, award-winning experience design, and flawless execution for trade shows, events ...

Wegmans

Associate Creative Director - Art

Rochester, NY

$95K - $115K/yr

Come join the Wegmans in-house creative team. We are the award‑winning, full-service ad agency ... We set the vision, standards, drive the strategy, lead the concepting, and execute with a highly ...

Wegmans

Associate Creative Director - Art

Rochester, NY · On-site

$95K - $115K/yr

Contribute ideas, designs, and creative strategy, as well present them internally * Be a positive influence and role model to all members of the department * Ensure brand standards are adhered to and ...

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Director Creative Strategy information

See Rochester, NY salary details

$100.6K

$137.2K

$239.8K

How much do director creative strategy jobs pay per year?

As of May 29, 2026, the average yearly pay for director creative strategy in Rochester, NY is $137,246.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,900.00 and $143,100.00 per year, depending on experience, location, and employer.

What does a Director of Creative Strategy do?

A Director of Creative Strategy leads the development and execution of innovative marketing and branding strategies to achieve business objectives. They collaborate with creative teams, marketing departments, and stakeholders to ensure brand messaging and campaigns align with company goals. This role requires a mix of creativity, analytical thinking, and leadership to drive engagement and brand growth. They also stay ahead of industry trends and consumer insights to shape effective storytelling and campaign direction.

What are the key skills and qualifications needed to thrive in the Director Creative Strategy position, and why are they important?

To excel as a Director of Creative Strategy, candidates typically need extensive experience in brand development, campaign planning, and creative direction, often supported by a degree in marketing, communications, or a related field. Familiarity with creative project management tools such as Adobe Creative Suite, Asana, and analytics platforms is highly beneficial. Outstanding leadership, strong communication, and visionary thinking are essential soft skills for inspiring teams and driving innovative solutions. Mastering these abilities enables strategic alignment between creative work and business objectives, ensuring impactful and effective campaigns.

What are the typical challenges faced by a Director of Creative Strategy?

Directors of Creative Strategy often navigate challenges such as balancing innovative ideas with client expectations, managing tight deadlines, and aligning creative output with broader business goals. They work closely with cross-functional teams, including marketing, design, and sales, which requires strong collaboration and negotiation skills. Additionally, adapting to rapidly changing market trends and new technologies can be demanding but also opens up exciting opportunities for creative solutions. Success in this role involves effectively prioritizing projects, inspiring diverse teams, and maintaining a high standard of creative excellence across campaigns.

What does a creative strategy director do?

A creative strategy director develops and oversees the overall creative vision and strategic direction for marketing campaigns and brand initiatives. They collaborate with creative teams, analyze market trends, and ensure that messaging aligns with brand goals, often using tools like data analytics and project management software. This role requires strong leadership, communication skills, and a deep understanding of consumer behavior.
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Director Creative Strategy jobs near you
Infographic showing various Director Creative Strategy job openings in Rochester, NY as of May 2026, with employment types broken down into 86% Full Time, 8% Part Time, and 6% Contract. Highlights an 79% In-person, 10% Hybrid, and 11% Remote job distribution, with an average salary of $137,246 per year, or $66 per hour.
Executive Creative Director

Executive Creative Director

MSM, Inc.

Webster, NY • On-site

$75K - $150K/yr

Full-time

Posted 19 days ago

Job description

EXECUTIVE CREATIVE DIRECTOR
MSM is a woman-owned, experiential agency bringing brands to life through strategy, award-winning experience design, and flawless execution for trade shows, events, environments, and customer engagements. We deliver with genuine passion and a commitment to creating exceptional customer experiences.
At MSM, we are dedicated to exceeding client expectations and fostering a service-driven culture. We value honest feedback and advice, promoting continuous improvement and mutual respect. We live by our four core values that support these themes:
  • Thrive in a demanding environment
  • Build meaningful relationships
  • Demonstrate a positive attitude and adapt to change
  • Set high standards and strive to exceed

The Executive Creative Director is a key member of the Creative Team. This is a leadership position, responsible for the creative strategy, as well as the management of the Creative Team including employee mentorship, training, accountability, and development.
As a key leader in the organization, the Executive Creative Director will:
  • Develop and articulate a clear, compelling vision
  • Inspire others with authentic enthusiasm and passion
  • Cultivate the highest performance standards and not settle for mediocracy
  • Have an unwavering commitment to the company's success

JOB ACCOUNTABILITIES
STRATEGIC LEADERSHIP: STRATEGY & GOALS
  • Develop and execute a creative strategy that aligns with the corporate goals.
  • Execution of quarterly goals.
  • Elevate all areas of design, ensure the necessary expertise is in place for graphic, exhibit, and 3D design, as well as art direction and visual storytelling.
  • Support sales & marketing by developing creative strategies and compelling brand narratives that align with the objectives and brand identity for the company's clients.

OPERATIONAL EXCELLENCE: PROCESS IMPROVEMENT & INNOVATION
  • Enhance the creative department's performance, deliver high-quality work, increase sales, and contribute significantly to the company's success in the competitive tradeshow industry.
  • Streamline workflows to reduce bottlenecks and improve project completion times.

PERFORMANCE & DEVELOPMENT: PERSONAL & TEAM:
Team Development:
  • Achieve positive employee satisfaction scores in annual surveys.
  • Develop and lead a high-performing Creative Team.
  • Help build the Creative Team's industry knowledge of trends, best practices, and emerging technologies.

Personal Leadership Development:
  • Pursue continuous learning, set and achieve personal leadership growth goals each quarter.

Key Responsibilities:
  • Set the creative vision and deliver innovative, groundbreaking creative work that increases client engagement and generates industry attention.
  • Expand the company's experiential offerings.
  • Lead creative concepts for new business, developing innovative ideas that align with prospective clients' objectives and push creative boundaries.
  • Play a pivotal role in new and existing client presentations, showcasing the company's creative expertise.
  • Oversee all creative aspects of projects from conception to delivery, keeping within timelines and budget.
  • Implement creative automation tools to accelerate repetitive tasks, allowing team members to focus on strategic and creative aspects.
  • Develop and lead a high-performing Creative Team and foster effective communication by implementing regular team meetings, soliciting and providing regular feedback, and encouraging open and honest dialogue.
  • Optimize resource allocation to ensure team members' skills and expertise are fully utilized.
  • Regularly assess processes and implement changes to optimize performance.

Required Skills and Experience:
  • 15+ years of creative experience in either 2D (Graphic Design, Digital Media, Motion Graphics) or 3D (Environmental Design - tradeshow exhibits, retail, events)
  • 10+ years of leadership experience
  • Creative agency experience is a plus
  • Demonstrated business acumen and thought leadership
  • Proficiency in creative tools and platforms
  • Proven track record of successfully managing large-scale, complex projects in a matrix organization
  • Excellent communication and stakeholder management skills
  • Ability to oversee and improve the performance of team members
  • Ability to organize people & resources to achieve objectives
  • Thrives under pressure and manages multiple projects simultaneously in a fast-paced industry
  • Bachelor's degree in a relevant field; MBA or advanced degree preferred

Salary range posted for this position is purposefully broad. The initial compensation offered may be outside of this range and will be determined by multiple factors, including the applicant's job-related skills, relevant experience, and education. This role offers significant opportunities for growth in terms of role development and compensation.
This position is an in-office role in the Webster, NY location.
The pay range for this role is:
75,000.00 - 150,000.00 USD per year
The pay range for this role is:
75,000 - 150,000 USD per year (MSM)

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