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Director Conversion Rate Optimization Jobs in Katy, TX

Meade

Director of Sales

Houston, TX · On-site

Establish and monitor sales KPIs related to activity levels, pipeline development, conversion rates ... leadership role with direct responsibility for teams, budgets, and strategic operations.

New

indiGO Auto Group

SEO Specialist

Houston, TX · On-site

$60 - $90/hr

The role combines technical SEO, direct CMS optimization, analytics, migration support, AI-search ... Monitor new launches and migrations for material traffic, ranking, crawl, or conversion issues and ...

Willis Johnson Wealth

Sales Manager

Houston, TX · On-site

$120K - $140K/yr

... optimization, and hands-on execution. Why Willis Johnson Wealth? Willis Johnson Wealth is a fast ... Improved conversion rates from lead to meeting * Clear visibility into activity, performance, and ...

Ezee Fiber

Director, Digital Experience

Houston, TX · On-site

$150 - $220/hr

Optimization, Experimentation & Conversion * Build and own a structured experimentation roadmap ... Define and report on digital experience KPIs such as conversion rate, funnel progression ...

indiGO Auto Group

SEO Specialist

Houston, TX · On-site

The role combines technical SEO, direct CMS optimization, analytics, migration support, AI-search ... Monitor new launches and migrations for material traffic, ranking, crawl, or conversion issues and ...

Willis Johnson Wealth

Sales Manager

Houston, TX · On-site

... optimization, and hands-on execution. Why Willis Johnson Wealth? Willis Johnson Wealth is a fast ... Improved conversion rates from lead to meeting * Clear visibility into activity, performance, and ...

indiGO Auto Group

SEO Specialist

Houston, TX

The role combines technical SEO, direct CMS optimization, analytics, migration support, AI-search ... Monitor new launches and migrations for material traffic, ranking, crawl, or conversion issues and ...

indiGO Auto Group

SEO Specialist

Houston, TX · On-site

The role combines technical SEO, direct CMS optimization, analytics, migration support, AI-search ... Monitor new launches and migrations for material traffic, ranking, crawl, or conversion issues and ...

Ezee Fiber

Director, Digital Experience

Houston, TX · On-site

Optimization, Experimentation & Conversion * Build and own a structured experimentation roadmap ... Define and report on digital experience KPIs such as conversion rate, funnel progression ...

Ezee Fiber

Director, Digital Experience

Houston, TX · On-site

Optimization, Experimentation & Conversion * Build and own a structured experimentation roadmap ... Define and report on digital experience KPIs such as conversion rate, funnel progression ...

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Showing results 21-40

All JobsConversion Rate Optimization JobsDirector Conversion Rate Optimization JobsDirector Conversion Rate Optimization Jobs in Katy, TX

Director Conversion Rate Optimization information

See Katy, TX salary details

$21.6K

$111.5K

$173.9K

How much do director conversion rate optimization jobs pay per year?

As of Sep 6, 2026, the average yearly pay for director conversion rate optimization in Katy, TX is $111,495.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,200.00 and $135,300.00 per year, depending on experience, location, and employer.

What does a director of conversion rate optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What are the key skills and qualifications needed to thrive as a director of conversion rate optimization?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

How does the director of conversion rate optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What job categories do people searching Director Conversion Rate Optimization jobs in Katy, TX look for?

The top searched job categories for Director Conversion Rate Optimization jobs in Katy, TX are:

What cities near Katy, TX are hiring for Director Conversion Rate Optimization jobs?

Cities near Katy, TX with the most Director Conversion Rate Optimization job openings:

Director Conversion Rate Optimization jobs near you
Infographic showing various Director Conversion Rate Optimization job openings in Katy, TX as of August 2026, with employment types broken down into 1% As Needed, 71% Full Time, 20% Part Time, 1% Temporary, 6% Contract, and 1% Nights. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $111,495 per year, or $53.6 per hour.

Director of Growth Marketing

Venterra Realty

Houston, TX

Full-time

Re-posted 2 days ago

Job description

Overview
Location: Hybrid - Houston, TX required to report in office 2 - 3 times a week 
The Director of Demand Generation (Growth) is a senior marketing leader responsible for building, governing, and optimizing multi-channel programs that drive revenue-qualified demand, customer acquisition, portfolio yield, and profitable growth. This role owns full-funnel performance strategy, conversion optimization, campaign reporting, and advertising budget, partnering closely with Sales, Operations, Revenue Management, Data, and Technology teams to improve lead quality, funnel velocity, pricing alignment, and measurable business outcomes.
This role is not solely responsible for generating more leads. It is responsible for ensuring the demand engine produces the right demand, at the right price, for the right unit mix, at the right time. The Director will have clear authority to recommend, moderate, suppress, reallocate, or pause demand spend when incremental demand becomes uneconomic, operationally constrained, or dilutive to pricing power.
Key Responsibilities
Demand Governance and Alignment
  • Establish demand governance practices that determine when to scale, moderate, suppress, reallocate, or pause spend based on economic outcomes rather than lead volume alone.
  • Partner with Revenue Management and Operations to ensure demand generation strategies account for pricing power, scarcity, renewal risk, availability, seasonality, unit mix, and leasing capacity.
  • Own demand generation budget decisions (2.5M) based on marginal return, revenue yield, pricing power, portfolio priorities, and unit-level availability.
  • Ensure demand generation is synchronized with revenue management strategy to maximize portfolio yield and protect effective rent.
Full-Funnel Performance Diagnosis
  • Own full-funnel performance insight from lead to contact, contact to tour, tour to application, and tour/application to lease.
  • Diagnose where and why prospects fall out of the funnel, distinguishing demand issues from pricing, operational, leasing execution, availability, or follow-up constraints.
  • Translate funnel insights into actionable recommendations for channel mix, spend levels, targeting, suppression, pricing escalation, operational follow-up, or leasing process improvement.
  • Translate funnel insights into actionable recommendations for SEO improvements.
  • Partner with Sales leadership to improve lead management, speed-to-lead, conversion quality, and funnel visibility.
Revenue-Qualified Lead Quality
  • Differentiate between activity that converts and demand that converts at the right price, velocity, floor plan, unit type, and occupancy objective.
  • Evaluate demand quality by source, campaign, market, community, floor plan, price point, and customer segment.
  • Optimize channel mix and spend based on incremental value, not just aggregate lead volume or surface-level efficiency metrics.
Required Qualifications
  • Strong commercial orientation with the ability to connect marketing activity to pricing power, revenue yield, unit availability, funnel velocity, and marginal return.
  • Experience managing significant paid media or demand generation budgets with accountability for both efficiency and revenue outcomes.
  • Experience diagnosing full-funnel performance issues and distinguishing demand generation opportunities from sales, pricing, operational, or availability constraints.
  • Ability to define and measure lead quality in terms of revenue, price realization, velocity, unit mix, and customer acquisition value.
  • Familiarity with AI tools, automation platforms, predictive analytics, prompt systems, and marketing workflows.
  • Ability to partner cross-functionally with Sales, Operations, Revenue Management, Finance, Data, and Technology teams.
  • 7+ years of experience in demand generation, growth marketing, digital marketing, or a related field.
  • Demonstrated leadership experience managing teams, budgets, and cross-functional initiatives.
  • Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
Key Success Metrics
  • Revenue-qualified demand generated.
  • Marginal return on demand generation spend.
  • Effective rent protection and pricing dilution avoidance.
  • Demand quality by channel, campaign, market, community, floor plan, and unit mix.
  • Lead-to-contact, contact-to-tour, tour-to-application, and tour/application-to-lease conversion rates.
  • Cost per total revenue-qualified lead, not just paid lead.
  • Incremental demand value relative to spend or investment in SEO.
  • Budget reallocation effectiveness.
  • Reduction of uneconomic, low-quality, or operationally constrained demand.
Role Impact
This role is the governor of the demand generation engine, ensuring marketing investment is synchronized with sales execution, revenue management, pricing strategy, availability, leasing capacity, and portfolio yield.
The Director of Demand Generation will not simply create more leads. This role will ensure that demand generation produces profitable, revenue-qualified demand that supports sustainable growth, protects effective rent, and maximizes portfolio performance.
Technical expectations
  • Advanced proficiency with Google Ads, GA4, Google Tag Manager, Google Search Console, and HEAP Analytics.
  • Experience with paid media platforms across paid search, display, retargeting, and paid social.
  • Proficiency with CRM and marketing automation platforms, including lead routing, lead scoring, nurture workflows, campaign tracking, and source attribution.
  • Strong understanding of marketing attribution and tracking infrastructure, including UTMs, pixels, conversion events, offline conversion imports, and data quality controls.
  • Experience with SEO platforms such as SEMrush, Ahrefs, Screaming Frog, or equivalent tools.
  • Familiarity with CMS and landing page platforms, including A/B testing, form optimization, and conversion path tracking.
  • Ability to partner with Data and Technology teams on platform integrations, attribution models, signal design, data pipelines, automated decisioning, and dashboard development.
  • Strong ability to audit and manage agency/vendor technology setups, including campaign structure, tagging, tracking, reporting accuracy, and platform recommendations.

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