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Director Conversion Rate Optimization Jobs in Elizabeth, NJ

Octus

Digital Optimization Lead

New York, NY · On-site

Requirements: * 4-6 years of experience in digital optimization, conversion rate optimization (CRO), digital analytics and digital marketing within a B2B SaaS or enterprise environment. * Fluent with ...

Octus

Digital Optimization Lead

New York, NY · On-site

$90K - $105K/yr

Requirements: * 4-6 years of experience in digital optimization, conversion rate optimization (CRO), digital analytics and digital marketing within a B2B SaaS or enterprise environment. * Fluent with ...

Macy's

Sr. Manager, Search Engine Marketing

Manhattan, NY · On-site

$108K - $180K/yr

Collaborate with Creative, Development, and E-commerce teams to optimize landing pages and ad copy for conversion, leveraging A/B testing and conversion-rate optimization best practices. * Develop ...

PubMatic

Senior Manager, Website Strategy

New York, NY · On-site

... revenue motion Conversion Rate Optimization (CRO) & Experimentation * Own end-to-end funnel ... Direct experience in programmatic advertising, SSP/DSP ecosystem, or AdTech * Familiarity with ABM ...

Knowledge Road

Growth Marketing Specialist

New York, NY · On-site

$20 - $30/hr

Experience with A/B testing and conversion rate optimization * Understanding of customer acquisition costs and lifetime value metrics Preferred Qualifications * Google Ads and Facebook Blueprint ...

Horizon Media

Data Scientist II

New York, NY · On-site

Domain expertise in the areas of media planning, retail campaign optimization, and conversion rate optimization strategies * Deep expertise in Python (and libraries), SQL * Strong programming ...

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Showing results 41-60

All JobsConversion Rate Optimization JobsDirector Conversion Rate Optimization JobsDirector Conversion Rate Optimization Jobs in Elizabeth, NJ

Director Conversion Rate Optimization information

See Elizabeth, NJ salary details

$23.7K

$122.3K

$190.7K

How much do director conversion rate optimization jobs pay per year?

As of Aug 9, 2026, the average yearly pay for director conversion rate optimization in Elizabeth, NJ is $122,303.00, according to ZipRecruiter salary data. Most workers in this role earn between $95,600.00 and $148,400.00 per year, depending on experience, location, and employer.

How does the director of conversion rate optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a director of conversion rate optimization?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a director of conversion rate optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are popular job titles related to Director Conversion Rate Optimization jobs in Elizabeth, NJ? For Director Conversion Rate Optimization jobs in Elizabeth, NJ, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Elizabeth, NJ look for? The top searched job categories for Director Conversion Rate Optimization jobs in Elizabeth, NJ are:
What cities near Elizabeth, NJ are hiring for Director Conversion Rate Optimization jobs? Cities near Elizabeth, NJ with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you

Digital Optimization Lead

Octus

New York, NY • On-site

Full-time

Medical, Retirement, PTO

Posted 5 days ago

Job description

Octus
Octus is a leading global provider of credit intelligence, data, and analytics. Since 2013, tens of thousands of professionals across hedge fund, investment banking, management consulting, and law firm verticals have come to rely on Octus to make better, faster, and more confident decisions in pace with the fast-moving credit markets.
For more information, visit: https://octus.com/
Working at Octus
Octus hires growth-minded innovators and trailblazers across the globe to drive our business and culture. Our core values - Action Oriented, Customer First Mindset, Effective Team Players, and Driven to Excel - define an organizational ethos that's as high-performing as it is human. Among other perks, Octus employees enjoy competitive health benefits, matched 401k and pension plans, PTO, generous parental leave, gym subsidies, educational reimbursements for career development, recognition programs, and much more.
Role
The Digital Optimization Lead is responsible for building and evolving Octus' website optimization programs through analytics, experimentation, personalization, and marketing technology. This role owns website measurement, Google Tag Manager, lead capture operations, A/B testing, and personalization, ensuring every customer interaction is measurable, optimized, and aligned with business objectives.
Working closely with the Digital Marketing team and aligned to the overall website strategy, this individual uses data to identify opportunities, develop hypotheses and drive a continuous program of experimentation that improves engagement, conversion and pipeline contribution.
The ideal candidate is naturally curious, analytical and proactive. They don't wait for work to be assigned; they uncover opportunities, test ideas, measure results and continuously improve the digital customer experience.
Responsibilities
Digital Optimization:
  • Build and continuously evolve the Octus.com website optimization program, maintaining a prioritized backlog of experimentation and personalization initiatives.
  • Develop hypotheses, execute A/B tests and personalization campaigns, and measure business impact using VWO.
  • Translate insights into recommendations and drive approved initiatives through execution.
  • Leverage AI and emerging technologies to improve digital experience and marketing efficiency.

Analytics & Measurement:
  • Own website analytics, dashboards, and reporting using GA4 and other digital analytics tools.
  • Own Google Tag Manager and Google Analytics, ensuring accurate setup and maintenance of events, dimensions, segments and tags.
  • Ensure the accuracy and integrity of website, campaign and conversion data.

Lead Capture & Marketing Technology:
  • Own website forms and lead capture operations, ensuring that lead data flows accurately through marketing automation and CRM platforms.
  • Monitor and improve form performance, lead routing and data quality.
  • Support marketing technology enhancements that improve operational efficiency and measurement.

Requirements:
  • 4-6 years of experience in digital optimization, conversion rate optimization (CRO), digital analytics and digital marketing within a B2B SaaS or enterprise environment.
  • Fluent with A/B testing and personalization platforms such as VWO, Optimizely, Adobe Target or similar.
  • Demonstrated expertise with Google Analytics 4, Google Tag Manager and digital measurement best practices.
  • Confident developing hypotheses, designing experiments and using data to support optimization decisions.
  • Experience managing website forms, lead capture and marketing technology integrations.
  • Advanced experience of marketing automation platforms (Salesforce Marketing Account Engagement preferred).
  • Effective collaborator with stakeholders ranging from Product Marketing, Growth Marketing, Corporate Marketing, Marketing Operations and others.
  • Excellent analytical, organizational and project management skills.
  • Demonstrable ability to independently prioritize work, manage multiple initiatives and drive projects through completion.
  • Adept at leveraging AI tools to improve productivity, accelerate analysis and enhance decision-making.

What Success Looks Like:
In your first year, you will:
  • Establish consistent experimentation and personalization cadence that delivers measurable business outcomes.
  • Review & recommend optimizations to the analytics setup and develop measurement frameworks that enable better marketing decisions.
  • Improve customer journeys through continuous, data-driven optimization.
  • Ensure reliable lead capture, data quality and marketing measurement across the digital ecosystem.
  • Leverage AI and marketing technology to increase efficiency and accelerate execution.
  • Foster a culture of continuous optimization by turning customer insights into measurable business impact.

At Octus, we consider a range of factors in connection with compensation decisions, including experience, skills, location, and our business needs and limitations. As a result, compensation may vary within and across similar roles and positions. Please note that the salary range information below is a good faith estimate for this position and actual compensation for any individual may fall outside this range if warranted by the circumstances applicable to that individual. If we identify a role that would be suitable for a broader range of skills and experience such that we would consider hiring at multiple levels then the range listed below may reflect that breadth.
The salary range estimate for this position is $90,000 - $105,000.
The actual compensation will be at Octus' sole discretion and will be determined by the aforementioned and other relevant factors. This position is eligible for an additional annual discretionary bonus.
Equal Employment Opportunity
Octus is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, pregnancy, veteran status, or any other legally protected status. We strive to create an inclusive and diverse work environment where all individuals are valued, respected, and treated fairly. We believe that diversity enriches our workplace and enhances our ability to innovate and succeed.

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