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Director Conversion Rate Optimization Jobs in Pennington, NJ

Aprio

Senior Manager, Digital Marketing

Philadelphia, PA · On-site +1

Run the conversion rate optimization (CRO) program, using A/B testing and data to improve conversion across campaigns and landing pages. * Collaborate with the website team to shape site and landing ...

EnthuZiastic

Growth Hacker - Remote

Trenton, NJ · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

New Brunswick, NJ · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Trenton, NJ · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

New Brunswick, NJ · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Kalon Executive Search

VP of E-Commerce

New Brunswick, NJ · On-site

$170K - $190K/yr

... direct-to-consumer digital growth strategy. This executive leadership role will own the overall ... conversion rate optimization, and site performance. * Establish and manage annual e-commerce ...

Kalon Executive Search

VP of E-Commerce

North Brunswick, NJ

$146K - $187K/yr

... direct-to-consumer digital growth strategy. This executive leadership role will own the overall ... conversion rate optimization, and site performance. * Establish and manage annual e-commerce ...

Pengate

Digital Growth & Revenue Lead

Chalfont, PA

This role is responsible for optimizing site-to-revenue conversion, CRM instrumentation, digital ... Continuously optimize conversion rates across landing pages, campaigns, and product experiences ...

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All JobsConversion Rate Optimization JobsDirector Conversion Rate Optimization JobsDirector Conversion Rate Optimization Jobs in Pennington, NJ

Director Conversion Rate Optimization information

See Pennington, NJ salary details

$23.7K

$122.7K

$191.3K

How much do director conversion rate optimization jobs pay per year?

As of Aug 9, 2026, the average yearly pay for director conversion rate optimization in Pennington, NJ is $122,655.00, according to ZipRecruiter salary data. Most workers in this role earn between $95,900.00 and $148,900.00 per year, depending on experience, location, and employer.

How does the director of conversion rate optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a director of conversion rate optimization?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a director of conversion rate optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What cities near Pennington, NJ are hiring for Director Conversion Rate Optimization jobs? Cities near Pennington, NJ with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you
Infographic showing various Director Conversion Rate Optimization job openings in Pennington, NJ as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% Remote job distribution, with an average salary of $122,655 per year, or $59 per hour.

Sr. Manager, B2B Conversion Rate Optimization (CRO)

Horizontal Talent

Philadelphia, PA • Remote

Full-time

Posted 2 days ago

New

Job description

Bring your CRO expertise to a high-impact digital marketing team focused on improving web and eCommerce experiences across a large, complex B2B environment. This role combines hands-on experimentation, analytics, and cross-functional collaboration to help shape the testing strategy, optimize conversion, and drive measurable growth.

Responsibilities
  • Lead the day-to-day execution of A/B, split, and multivariate tests within Optimizely.
  • Build and launch brand-compliant web and page variations in Optimizely CMS.
  • Develop and manage personalization campaigns for targeted audience segments.
  • Use generative AI tools to speed up testing ideas, variation copy, and workflow efficiency.
  • Monitor live experiments and validate tracking in Google Analytics 4.
  • Review session recordings, heatmaps, and user feedback to identify friction points and testing opportunities.
  • Document experiment outcomes and provide clear, data-backed recommendations for next steps.
  • Optimize key conversion points across the buyer journey, including forms, pricing pages, checkout, trial nurture, and abandoned cart experiences.
  • Partner with UX, design, and engineering teams to implement experiments and troubleshoot complex builds.
  • Perform thorough QA across devices and browsers before tests go live.
Skills
  • 6+ years of experience in digital marketing, web optimization, or eCommerce with a strong focus on hands-on CRO execution.
  • Deep, practical experience with the Optimizely suite, including Optimizely Web Experimentation and Optimizely CMS.
  • Strong front-end development skills with HTML, CSS, JavaScript, and/or jQuery.
  • Advanced proficiency with Google Analytics 4 and user behavior tools.
  • Experience working within enterprise B2B environments and complex marketing/sales funnels.
  • Proven ability to improve conversion metrics and contribute to revenue or pipeline growth through experimentation.
  • Excellent QA, problem-solving, and attention-to-detail skills.
  • Comfort collaborating across marketing, UX, design, and engineering teams.
  • Hands-on experience using CRM and marketing automation tools such as Salesforce, Marketo, or HubSpot.
  • A collaborative, organized approach with strong communication and prioritization skills.
Preferred Skills
  • Experience with B2B eCommerce optimization and Adobe Commerce.
  • Background in checkout optimization, abandoned cart recovery, or trial-to-paid conversion.
  • Experience supporting product-led growth or digital purchasing journeys.
  • Familiarity with large websites, multiple product lines, and complex stakeholder environments.
  • Exposure to lifecycle marketing and full-funnel conversion tracking.
  • Experience leading or contributing to growth-focused experimentation strategy.
  • Interest in using AI to improve testing speed, ideation, and analysis.

Horizontal Talent is committed to fostering a workplace where everyone feels welcomed, respected, and empowered to contribute. We value diversity, equity, and inclusion as core principles and encourage candidates from all backgrounds to apply.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.

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