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Director Conversion Rate Optimization Jobs in Chicago, IL

Rethink

Director, Demand Generation

Chicago, IL · On-site +1

The Role We are hiring a Director of Demand Generation to lead the strategy, execution, and team ... You will drive conversion rate optimization across landing pages, forms, and key funnel conversion ...

RethinkFirst

Director, Demand Generation

Chicago, IL · Remote

The Role We are hiring a Director of Demand Generation to lead the strategy, execution, and team ... You will drive conversion rate optimization across landing pages, forms, and key funnel conversion ...

NinjaTrader

Director, Website Marketing

Chicago, IL · On-site +1

$130K - $180K/yr

What you'll do: We're looking for a Website Marketing Director to define and own the vision ... conversion rate optimization, and funnel performance * Experience translating strategy into ...

NinjaTrader

Director, Website Marketing

Chicago, IL · On-site

What you'll do: We're looking for a Website Marketing Director to define and own the vision ... conversion rate optimization, and funnel performance * Experience translating strategy into ...

Alma Lasers

Director of Digital

Buffalo Grove, IL · On-site

$135K - $155K/yr

Director of Digital Location: Remote Reports to: VP, Marketing Salary Range: $135,000 - $155,000 ... , conversion rate optimization, and digital journeys to improve engagement and lead capture. · ...

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All JobsConversion Rate Optimization JobsDirector Conversion Rate Optimization JobsDirector Conversion Rate Optimization Jobs in Chicago, IL

Director Conversion Rate Optimization information

See Chicago, IL salary details

$24.2K

$125.2K

$195.2K

How much do director conversion rate optimization jobs pay per year?

As of Jul 18, 2026, the average yearly pay for director conversion rate optimization in Chicago, IL is $125,186.00, according to ZipRecruiter salary data. Most workers in this role earn between $97,900.00 and $151,900.00 per year, depending on experience, location, and employer.

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Chicago, IL? The most popular types of Conversion Rate Optimization jobs in Chicago, IL are:
What are popular job titles related to Director Conversion Rate Optimization jobs in Chicago, IL? For Director Conversion Rate Optimization jobs in Chicago, IL, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Chicago, IL look for? The top searched job categories for Director Conversion Rate Optimization jobs in Chicago, IL are:
What cities near Chicago, IL are hiring for Director Conversion Rate Optimization jobs? Cities near Chicago, IL with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you
Conversion Rate Optimization Specialist

Conversion Rate Optimization Specialist

The Scion Group

Chicago, IL • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 24 days ago

The Scion Group rating

6.5

Company rating: 6.5 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

117th of 162 rated real estate companies

Job description

Want to learn more about The Scion Group? Check out our website.
We're hiring immediately!
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.
Your Opportunity
The Conversion Rate Optimization Specialist builds, optimizes and maintains high-performance web experiences with a focus on conversion optimization, user engagement and lead generation. This role focuses on design, development and optimization of digital experiences using analytics, testing platforms and behavioral insights to improve website performance. The ideal candidate combines technical understanding, user experience knowledge and analytical problem solving to drive measurable improvements in conversion rates and business objectives.
This position will be based full-time out of our corporate headquarters in Chicago, IL.
Your Responsibilities
Conversion optimization & experimentation
  • Build and manage conversion optimization programs, including A/B and multivariate testing initiatives, Specials incentives management, value proposition for community websites
  • Develop testing hypotheses based on user behavior analysis, heatmaps, analytics and session recordings
  • Identify conversion barriers, usability issues and opportunities for improvement across websites and landing pages
  • Analyze website funnels, engagement metrics and lead generation performance to drive optimization strategies
  • Ensure testing accuracy, consistency and proper QA across all digital experiences
  • Measure and report on experiment performance, wins and learnings

Analytics and Reporting
  • Monitor KPIs including conversion rate, lead quality, engagement and form completion rates
  • Build dashboards and reporting frameworks using GA4, Looker and other analytics platforms
  • Analyze user behavior using tools such as Fullstory, Hotjar etc.
  • Collaborate with marketing teams to evaluate campaign strategy, promotional offer and performance on the websites
  • Assist with attribution analysis and performance benchmarking across properties and brands

Collaboration & implementation
  • Partner with developers to implement tests and website enhancements
  • Work closely with SEO, Marketing, and Sales to align optimization efforts with broader marketing goals
  • Maintain testing documentation, experiment roadmaps and optimization calendars
  • Stay current on CRO trends, experimentation tools and UX best practices

The responsibilities listed above may not be all inclusive.
What We Require
  • Bachelor's degree in Marketing, Psychology, Statistics, or related field
  • 2+ years of experience in CRO, digital marketing, UX optimization or web analytics
  • Experience running A/B or multivariate testing programs
  • Strong understanding of conversion funnels, user behavior analysis and website performance metrics
  • Experience with GA4, Google Tag Manager and reporting tools
  • Familiarity with experimentation platforms such as Convert, Optimizely, VWO or similar
  • Understanding of UX/UI principles and mobile-first optimization
  • HTML/CSS knowledge for implementing test variations
  • Ability to interpret data and communicate findings clearly to both technical and non-technical stakeholders
  • Strong attention to detail and organizational skills

Operational Details
  • Job location is based at Scion's Chicago corporate headquarters.
  • Working hours consist of standard daytime business hours.

Your Benefits
  • Discretionary annual bonus
  • Paid Time Off + Floating Holidays
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401k Matching
  • Paid Maternal Leave
  • Parental Leave
  • Learning reimbursement opportunities

The Scion Group LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, religion, creed, national origin, color, gender, sex, sexual orientation, gender identity or expression, age, physical or mental disability (as long as the employee/applicant is otherwise qualified for the job with or without a reasonable accommodation), genetic information, HIV/AIDS status, marital status, uniformed service, veteran status, pregnancy or other legally protected status or category under federal or state law. The Scion Group LLC complies with applicable state and local laws governing nondiscrimination in employment in all locations in which the Company has properties. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation, training and other terms and conditions of employment. The Scion Group LLC is committed to the principles of equal employment opportunities.
#werehiring #wearehiring
The base salary range for this full-time position is base + bonus + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Illinois Pay Range
$67,000-$72,000 USD

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