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Conversion Rate Optimization Manager Jobs in Chicago, IL

Performacentric

Web Designer

Chicago, IL · Remote

Implement conversion rate optimization (CRO) best practices. * Support marketing campaigns with web assets, forms, and promotional pages. * Ensure websites are structured to maximize organic search ...

Ulta Beauty, Inc.

SEO & GEO Analyst 1

Bolingbrook, IL · On-site

Manage store business listings and pages. * Research beauty trends using Google Trends and other ... Conversion rate optimization or UX experience * Interest in working with a large dynamic product ...

Ulta Beauty, Inc.

SEO & GEO Analyst 1

Bolingbrook, IL · On-site

Manage store business listings and pages. * Research beauty trends using Google Trends and other ... Conversion rate optimization or UX experience * Interest in working with a large dynamic product ...

RethinkFirst

Director, Demand Generation

Chicago, IL · Remote

You will manage a team of Demand Generation Managers (one per LOB), set cross-LOB strategy, and get ... You will drive conversion rate optimization across landing pages, forms, and key funnel conversion ...

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Conversion Rate Optimization Manager information

See Chicago, IL salary details

$45.6K

$110.6K

$179.2K

How much do conversion rate optimization manager jobs pay per year?

As of Jun 12, 2026, the average yearly pay for conversion rate optimization manager in Chicago, IL is $110,634.00, according to ZipRecruiter salary data. Most workers in this role earn between $91,100.00 and $149,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimization Manager, and why are they important?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What does a Conversion Rate Optimization Manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are some common challenges faced by a Conversion Rate Optimization Manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.
What are the most commonly searched types of Conversion Rate Optimization jobs in Chicago, IL? The most popular types of Conversion Rate Optimization jobs in Chicago, IL are:
What cities near Chicago, IL are hiring for Conversion Rate Optimization Manager jobs? Cities near Chicago, IL with the most Conversion Rate Optimization Manager job openings:
Conversion Rate Optimization Manager jobs near you
Infographic showing various Conversion Rate Optimization Manager job openings in Chicago, IL as of June 2026, with employment types broken down into 83% Full Time, 14% Part Time, and 3% Contract. Highlights an 89% Physical, 5% Hybrid, and 6% Remote job distribution, with an average salary of $110,634 per year, or $53.2 per hour.

Senior Manager, Web & SEO (Aurora (IL), United States)

Sonova AG

Aurora, IL • On-site

$137K - $168K/yr

Full-time

Posted 12 days ago

Job description

Position Summary
AudioNova is seeking a highly strategic and execution-focused Senior Manager, Web & SEO to own and scale our digital front door. This role is responsible for driving measurable growth in appointments, revenue, and patient acquisition through best-in-class website performance, SEO, and conversion rate optimization (CRO).
Corporate Office: Aurora, IL - Hybrid Schedule with two remote days
Salary: $137,800 - $168,000
Your role at AudioNova:
This is not a maintenance role. You will be expected to transform our website into a high-performing acquisition engine by integrating SEO, UX, analytics, and experimentation into a cohesive growth strategy, inclusive of emerging AI-driven discovery channels and search experiences.
Key Responsibilities
1. Own Website Performance as a Revenue Driver
  • Lead end-to-end website strategy across AudioNova.com and supporting digital properties
  • Translate business goals into site performance improvements (appointments, conversion rate, revenue)
  • Identify and close conversion gaps across key journeys (clinic finder, eBooking, lead forms)
  • Own performance and optimization of the eBooking experience as a core conversion product, including reducing friction, improving completion rates, and increasing speed to appointment
  • Partner with call center and CRM teams to optimize total conversion (online + offline), ensuring high-intent demand is effectively captured, routed, and converted
  • Partner with global and technical teams to improve site speed, mobile performance, and UX

Lead Advanced SEO Strategy
  • Define and execute a comprehensive SEO roadmap (technical, on-page, off-page)
  • Drive scalable organic growth with a focus on high-intent, local, and ecommerce queries
  • Evolve SEO strategy to account for AI-driven search and large language model (LLM) experiences, including optimizing content, structured data, and authority signals to improve visibility beyond traditional search engines
  • Partner with external agencies and internal stakeholders to ensure accountability to outcomes
  • Own forecasting, performance tracking, and ROI measurement for organic search

Build and Scale a CRO & Experimentation Program
  • Build and operate a high-velocity experimentation engine, prioritizing tests based on revenue impact and continuously scaling winning ideas across the funnel
  • Analyze user behavior and funnel drop-off points to inform hypotheses
  • Optimize key conversion points: appointment booking, lead forms, product pages
  • Partner with analytics and media teams to ensure full-funnel visibility

Strengthen Analytics & Attribution
  • Ensure accurate tracking across all web interactions (GA4, tagging, UTMs, booking flows)
  • Partner cross-functionally to improve attribution from lead → appointment → revenue
  • Develop dashboards and insights that directly inform investment decisions
  • Identify and resolve data integrity issues impacting performance visibility

Drive Cross-Functional Execution
  • Act as the primary liaison between Marketing, IT, Product, and Global teams
  • Define requirements and prioritize development roadmap for site enhancements
  • Advocate for North America conversion needs within global platform constraints, ensuring the site operates as a high-performing local acquisition engine
  • Hold internal and external partners accountable to timelines and outcomes
  • Influence senior leadership with data-driven recommendations

Qualifications
  • 7-10+ years of experience in SEO, CRO, and digital product/web management
  • Proven track record of driving measurable growth in traffic, conversion, and revenue
  • Deep expertise in:
    • Technical SEO (site architecture, indexing, Core Web Vitals)
    • On-page and content strategy
    • Conversion rate optimization and experimentation frameworks
  • Strong analytical skillset:
    • GA4, tagging frameworks, attribution models
    • Ability to connect marketing activity to downstream revenue impact
  • Experience managing agencies and holding partners accountable to performance
  • Familiarity with emerging search paradigms, including AI-driven search experiences and LLM-based discovery
  • Ability to operate both strategically and hands-on
  • Strong cross-functional leadership and communication skills

What Success Looks Like
  • Significant increase in organic traffic and high-intent visibility
  • Measurable lift in website conversion rates and booked appointments
  • Improved eBooking conversion rates and speed to appointment
  • Clear, trusted end-to-end conversion visibility (online + offline)
  • A structured, continuously improving experimentation engine tied to revenue
  • Improved visibility across both traditional search engines and emerging AI-driven discovery environments
  • Website positioned as a primary growth driver, not just a support channel

Why This Role Matters
AudioNova is making a significant shift toward digital-led growth. This role is critical to unlocking the full value of that investment by ensuring our website and organic channels are optimized to convert demand into patients and revenue - while staying ahead of how consumers increasingly discover and evaluate healthcare providers.
Statement of Other Duties: This document describes the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described.
We love to work with great people and strongly believe that a diverse team makes us better. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of race, color, creed/religion, sex, sexual orientation, marital status, age, mental or physical disability.
Sonova is an equal opportunity employer.
We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate's ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.

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