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Director Conversion Rate Optimization Jobs in Oregon

Generic Company

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Product Marketing Manager - Water Filtration & E-Commerce

Lake Oswego, OR · On-site

$90K - $120K/yr

Optimize product listings, A+ Content, Brand Store, SEO keywords, and conversion rates. * Manage Amazon advertising programs including Sponsored Products, Sponsored Brands, Sponsored Display, and ...

Bonaventure Senior Living

Sales Specialist

Salem, OR · On-site

Partner with Executive Directors and community teams to align on occupancy priorities, remove ... Conversion Performance: Consistently delivers a minimum 35% lead-to-deposit conversion rate ...

Generic Company

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Product Marketing Manager - Water Filtration & E-Commerce

Lake Oswego, OR · On-site

$90K - $120K/yr

Optimize product listings, A+ Content, Brand Store, SEO keywords, and conversion rates. * Manage Amazon advertising programs including Sponsored Products, Sponsored Brands, Sponsored Display, and ...

LP Careers Page

OR

... conversion rates, advertiser feedback, and downstream monetization. Move the metrics that matter ... Strong grasp of monetization dynamics, advertiser quality metrics, funnel optimization, and scaling ...

BOLD

OR

$165K - $195K/yr

... optimizing a seamless, high-performing digital storefront that drives conversion and long-term ... Expertise in payment success rate optimization and fraud prevention * Understanding of subscription ...

Teachstone

OR · On-site

$112K - $140K/yr

Funnel & Channel Optimization * End-to-End Funnel Performance: Own the marketing metrics from top ... Continuously diagnose and fix funnel leakage to improve conversion rates. * Channel Mix & Budget ...

LP Careers Page

OR

... conversion rates, advertiser feedback, and downstream monetization. Move the metrics that matter ... Strong grasp of monetization dynamics, advertiser quality metrics, funnel optimization, and scaling ...

Streamline Healthcare Solutions

OR · On-site

$100K - $140K/yr

Drive multi-channel campaigns (SEO, SEM, paid media, events, ABM, email). * Implement performance ... Optimize conversion rates across the funnel through experimentation and analytics * Build and scale ...

Gametime United

OR

Today, the levers that drive it - paid search, on-site conversion, SEO, and content - are managed in pieces rather than owned as a single outcome. We're hiring a Director of Web Growth to change that ...

UltraViolet Cyber

Channel Director (West)

Portland, OR · On-site

By creating continuously optimized identification, detection, and resilience from today's dynamic ... Opportunity conversion rates What You Have: Experience: * 4-8+ years in channel or alliances roles ...

Phagenesis Ltd

OR · On-site

Establish metrics and dashboards to track lead volume, source quality, and conversion rates ... Implementation, Onboarding & Programme Optimisation * Develop and maintain a best-in-class suite of ...

Emerus

Drive website optimization, UX and digital funnels to maximize conversion rates and engagement. Key Performance Indicators (KPIs) * Patient volume growth and service-line utilization * Digital ...

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Showing results 41-60

All JobsConversion Rate Optimization JobsDirector Conversion Rate Optimization JobsDirector Conversion Rate Optimization Jobs in Oregon

Director Conversion Rate Optimization information

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Oregon? The most popular types of Conversion Rate Optimization jobs in Oregon are:
What are popular job titles related to Director Conversion Rate Optimization jobs in Oregon? For Director Conversion Rate Optimization jobs in Oregon, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Oregon look for? The top searched job categories for Director Conversion Rate Optimization jobs in Oregon are:
What cities in Oregon are hiring for Director Conversion Rate Optimization jobs? Cities in Oregon with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you

Product Marketing Manager - Water Filtration & E-Commerce

Generic Company

Lake Oswego, OR • On-site

$90K - $120K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 11 days ago

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Job description

The Product Marketing Manager is responsible for driving profitable growth of the company’s water filtration product portfolio across e-commerce, retail, distribution, and OEM channels. This role combines product management, product development, market intelligence, and digital commerce leadership to ensure products are competitively positioned, customer-focused, and optimized for online sales performance, particularly on Amazon.

The ideal candidate possesses deep experience in water filtration, consumer durable goods, or related industries and has a proven track record managing product lifecycles, developing new products, and growing Amazon and other e-commerce channels.


Key Responsibilities

Product Strategy & Portfolio Management

  • Develop and execute product portfolio strategies aligned with company growth objectives.
  • Manage the complete product lifecycle from concept through launch, growth, and end-of-life.
  • Conduct competitive analysis, market research, and customer insight studies to identify opportunities and threats.
  • Recommend pricing, positioning, packaging, and product differentiation strategies.
  • Evaluate portfolio profitability and recommend actions to improve margins and market share.
  • Create annual product roadmaps and new product introduction plans.


Product Development & Innovation

  • Lead cross-functional new product development projects from ideation to commercialization.
  • Collaborate with engineering, sourcing, quality, regulatory, and manufacturing teams to define product requirements.
  • Translate customer and market needs into product specifications and business cases.
  • Coordinate product testing, validation, certification, and commercialization activities.
  • Monitor emerging technologies, regulatory changes, and industry trends in water treatment and filtration.
  • Manage product launch schedules and ensure readiness across all sales channels.


Amazon & E-Commerce Leadership

  • Own Amazon marketplace growth strategy, including revenue, profitability, and market share objectives.
  • Optimize product listings, A+ Content, Brand Store, SEO keywords, and conversion rates.
  • Manage Amazon advertising programs including Sponsored Products, Sponsored Brands, Sponsored Display, and promotional campaigns.
  • Analyze key performance indicators such as traffic, conversion rates, advertising ROI, Buy Box performance, and customer reviews.
  • Partner with sales and operations teams to maintain inventory health and forecast demand.
  • Identify opportunities for marketplace expansion, new product launches, and competitive differentiation.
  • Support growth across additional e-commerce platforms including company websites, Walmart Marketplace, Wayfair, and other digital channels.


Marketing & Sales Enablement

  • Develop product positioning, value propositions, and go-to-market strategies.
  • Create sales tools, product training materials, competitive comparisons, and launch communications.
  • Support key account presentations and customer meetings.
  • Partner with marketing teams to develop digital campaigns, promotional programs, and content strategies.
  • Monitor customer feedback and recommend product or marketing improvements.


Business Analysis & Reporting

  • Track product performance, sales trends, customer feedback, and profitability metrics.
  • Develop forecasts and business cases for product investments.
  • Prepare monthly and quarterly performance reports for leadership.
  • Monitor industry, competitor, and channel developments to guide strategic decisions.


Qualifications

Required

  • Bachelor’s degree in Marketing, Business, Engineering, Product Management, or related field.
  • 7+ years of product management, product marketing, or category management experience.
  • 5+ years of Amazon marketplace management experience.
  • Experience managing product development projects from concept to launch.
  • Strong analytical and financial skills.
  • Experience with Amazon Seller Central and/or Vendor Central.
  • Advanced proficiency in Microsoft Excel and data analysis.
  • Strong project management and communication skills.


Preferred

  • Experience in water filtration, water treatment, pool & spa, plumbing, appliance, or related industries.
  • Familiarity with NSF, WQA, EPA, or other water industry certifications and standards.
  • Experience with SAP, Power BI, Google Analytics, Helium 10, Jungle Scout, or similar tools.
  • Experience managing private-label, OEM, or branded product portfolios.
  • MBA or advanced business degree.


Key Performance Indicators (KPIs)

  • Product portfolio revenue growth
  • Gross margin improvement
  • New product launch success rate
  • Amazon sales growth
  • Amazon advertising ROI (ROAS)
  • Conversion rate improvement
  • Market share growth
  • Product launch timeline adherence
  • Customer review ratings and quality metrics
  • Inventory turns and forecast accuracy