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Director Conversion Rate Optimization Jobs in Oregon

DEPT

Associate Director, SEO - Remote US

OR · On-site +1

As The Associate Director, SEO, is a strategic leader responsible for steering organic growth for ... Experience in business development, including a talent for scoping projects and a high "win rate ...

Teachstone

Director of Growth Marketing

OR · On-site +1

$112K - $140K/yr

Funnel & Channel Optimization * End-to-End Funnel Performance: Own the marketing metrics from top ... Continuously diagnose and fix funnel leakage to improve conversion rates. * Channel Mix & Budget ...

Senior Resource Group

Sales - SpringRidge

Wilsonville, OR · On-site

$80K - $95K/yr

This position is responsible for partnering with Sales Director to increase occupancy by building ... Maintain a minimum 50% inquiry-to-visit and 25% visit-to-move-in conversion rate. Perform other ...

Senior Resource Group

Sales - SpringRidge

Wilsonville, OR · On-site

$80K - $95K/yr

This position is responsible for partnering with Sales Director to increase occupancy by building ... Maintain a minimum 50% inquiry-to-visit and 25% visit-to-move-in conversion rate. Perform other ...

Gametime United

Director, Web Growth

OR · On-site +1

Today, the levers that drive it - paid search, on-site conversion, SEO, and content - are managed in pieces rather than owned as a single outcome. We're hiring a Director of Web Growth to change that ...

A-LIGN External

Demand Generation Manager

OR · On-site +1

Reports to Director of Demand Generation Pay Classification Full-Time, Exempt Responsibilities ... perspective on conversion rate and website performance optimization * Self-motivated and ...

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Director Conversion Rate Optimization information

What does a director of conversion rate optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What are the key skills and qualifications needed to thrive as a director of conversion rate optimization?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

How does the director of conversion rate optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Oregon?

The most popular types of Conversion Rate Optimization jobs in Oregon are:

What are popular job titles related to Director Conversion Rate Optimization jobs in Oregon?

For Director Conversion Rate Optimization jobs in Oregon, the most frequently searched job titles are:

What job categories do people searching Director Conversion Rate Optimization jobs in Oregon look for?

The top searched job categories for Director Conversion Rate Optimization jobs in Oregon are:

What cities in Oregon are hiring for Director Conversion Rate Optimization jobs?

Cities in Oregon with the most Director Conversion Rate Optimization job openings:

Director Conversion Rate Optimization jobs near you

Digital Marketing & SEO Manager

Gresham, OR • On-site

Adrenalin Attractions
Arts, Entertainment, and Recreation • 11 - 50 employees
Learn more about Adrenalin Attractionsexternal

$30 - $45/hr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 15 days ago

Job description

Benefits:
  • Health insurance
  • Paid time off
  • Training & development
  • Vision insurance
  • 401(k)
  • 401(k) matching
  • Competitive salary
  • Dental insurance
  • Employee discounts

Position Summary
A&E Plumbing, Heating & Air is seeking a highly motivated Digital Marketing & SEO Manager to take ownership of our online presence and continue building one of the strongest digital marketing programs in the HVAC and plumbing industry.
This position is responsible for increasing website traffic, improving search engine rankings, generating qualified leads, growing our local market presence, and maintaining our reputation across every digital platform.
This is not simply a social media position. The ideal candidate understands digital marketing as a complete system-including SEO, content strategy, local search, website optimization, analytics, Google Business Profile management, conversion optimization, email marketing, and paid advertising.
Success in this role will be measured by measurable improvements in traffic, rankings, leads, and revenue.
This position owns A&E's digital marketing program. The successful candidate is expected to identify opportunities, prioritize projects, execute improvements, measure results, and continuously maintain our digital presence-not simply complete assigned tasks. We are looking for someone who takes initiative, thinks strategically, and treats our marketing as an ongoing business asset.
Primary Responsibilities
Website Management & SEO
• Manage and continually improve the company website.
• Optimize all pages for SEO and user experience.
• Build and maintain city-specific landing pages.
• Create and optimize service pages.
• Implement schema markup throughout the website.
• Improve page speed and Core Web Vitals.
• Maintain internal linking strategy.
• Optimize metadata, headings, images, and URLs.
• Monitor Google Search Console and resolve technical SEO issues.
• Maintain XML sitemaps and indexing.
Content Marketing
• Develop and maintain an annual content calendar.
• Write or coordinate high-quality blog articles.
• Refresh existing content to improve rankings.
• Create localized content targeting specific service areas.
• Add calls-to-action that improve lead generation.
• Build pillar pages and topic clusters.
• Create FAQs and educational homeowner resources.
• Ensure content follows E-E-A-T best practices.
Local SEO
• Manage Google Business Profiles.
• Maintain accurate business information across all platforms.
• Publish Google Posts regularly.
• Respond to customer reviews.
• Develop and execute review generation campaigns.
• Optimize service areas.
• Manage business listings and citations.
• Improve local search rankings across Oregon and Washington markets.
Social Media Management
• Develop a monthly social media calendar.
• Produce Facebook and Instagram content.
• Create Reels, Stories, educational videos, and before/after content.
• Coordinate photography and video with technicians.
• Manage community engagement.
• Respond to comments and messages.
• Track engagement metrics.
Email Marketing
• Create customer newsletters.
• Build automated email campaigns.
• Develop seasonal marketing campaigns.
• Support membership growth campaigns.
• Build lead nurturing campaigns.
Lead Generation & Conversion Optimization
• Improve website conversion rates.
• Optimize landing pages.
• Manage calls-to-action throughout the website.
• Improve online scheduling conversions.
• Monitor user behavior using analytics tools.
• Recommend improvements based on performance data.
Analytics & Reporting
Track and report:
• Website traffic
• Organic rankings
• Local rankings
• Google Business Profile performance
• Leads generated
• Conversion rates
• Social media growth
• Paid advertising performance
• ROI on campaigns
Provide monthly reports that include:
• Completed work
• Performance metrics
• Wins
• Challenges
• Next month's priorities
Brand Management
Maintain consistency across:
• Website
• Social media
• Advertising
• Printed materials
• Vehicles
• Uniforms
• Photography
• Email templates
• Google Business Profiles
• Directory listings
Paid Advertising
• Manage Google Ads.
• Manage Local Service Ads.
• Manage Meta advertising campaigns.
• Track advertising ROI.
• Improve cost per lead.
• Optimize campaigns based on performance.
Additional Responsibilities
• Coordinate photography and video production.
• Assist with recruiting marketing.
• Support community outreach events.
• Design marketing materials when needed.
• Coordinate promotional campaigns.
• Maintain marketing asset library.
Qualifications
Preferred:
• 3+ years of digital marketing experience
• Experience with local SEO
• Experience managing Google Business Profiles
• Experience with HubSpot
• Experience with Google Analytics 4
• Experience with Google Search Console
• Experience with SEMrush or similar SEO tools
• Experience with WordPress or HubSpot CMS
• Experience with Meta Business Suite
• Experience with Google Ads
• Experience with Canva or Adobe Creative Suite
• Strong writing and editing skills
• Photography and video editing experience
• Understanding of AI-assisted content creation
Skills & Abilities
The successful candidate should demonstrate:
• Excellent written communication
• Strong organizational skills
• Project management ability
• Analytical thinking
• Attention to detail
• Self-motivation
• Ability to prioritize multiple projects
• Data-driven decision making
• Creativity balanced with business objectives
• Ability to work independently
Key Performance Indicators (KPIs)
Success in this position will be measured by:
• Increase in qualified website traffic
• Improvement in search rankings
• Growth in organic leads
• Growth in Google Business Profile engagement
• Increase in customer reviews
• Improved website conversion rate
• Increased social media engagement
• Growth in membership signups
• Increased booked appointments from digital marketing
• Positive ROI on advertising campaigns
What Success Looks Like
Within the first year, the Digital Marketing & SEO Manager should:
• Increase qualified organic website traffic.
• Improve rankings for priority service keywords.
• Expand city-level search visibility.
• Maintain an active Google Business Profile.
• Execute a consistent content marketing strategy.
• Grow online reviews.
• Increase lead generation from digital channels.
• Continuously optimize the website using analytics and SEO best practices.
Flexible work from home options available.
Compensation: $30.00 - $45.00 per hour
Nestled in the heart of the Columbia River Gorge, we have proudly serviced areas between Gresham and The Dalles for over 16 years. Being apart of the A&E Team is so much more than just a job; we are committed to prioritizing our community and neighbors, offering honest, transparent solutions tailored to serve the people we care for.

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