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Director Conversion Rate Optimization Jobs in Oregon

OR

$232K - $243K/yr

Support SEO-driven structural improvements including internal linking strategies and URL ... Search conversion rate and search click-through rate * PLP engagement and add-to-cart rates

Lead testing and optimization of conversion rate, AOV, and merchandising performance, working with Digital Marketing Director as needed on email campaigns and digital marketing to test ideas and ...

OR

$120K - $125K/yr

Oversee the optimization of our WordPress site lead capture, including landing page creation, A/B testing, user journey mapping, and conversion rate improvements. * Partner with Sales team to improve ...

New

Paid Search Manager

OR · On-site +1

Reports to : Sr. Director, Performance Marketing Location : Salt Lake City, Utah (Hybrid - 3x/week ... Understanding of landing page optimization and conversion rate optimization best practices, and ...

OR

$75/hr

In this role, you will drive the innovation that crushes our clients' direct response and other ... conversion rate optimization as you do about the CPM. * Excellent quantitative reasoning skills ...

Support optimization of paid media campaigns against goals such as new customer acquisition, revenue, ROAS, CAC, LTV, payback period, contribution margin, and conversion rate. * Assist with budget ...

OR · On-site

... direct authority 7. Data-Driven ... Optimization Track and optimize performance across: - Pipeline generation - Conversion rates - ROI ...

$115K/yr

Overview We are looking for a strategic and self-directed Marketing Campaign Manager to join our ... Understanding of conversion rate optimization best practices. Technology Proficiency: * Proficiency ...

OR · On-site

... optimization across the buyer journey. This leader will oversee the corporate website, digital ... Optimize digital channel performance, conversion rates, and campaign effectiveness across global ...

Partner with Executive Directors and community teams to align on occupancy priorities, remove ... Conversion Performance: Consistently delivers a minimum 35% lead-to-deposit conversion rate ...

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Director Conversion Rate Optimization information

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Oregon? The most popular types of Conversion Rate Optimization jobs in Oregon are:
What are popular job titles related to Director Conversion Rate Optimization jobs in Oregon? For Director Conversion Rate Optimization jobs in Oregon, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Oregon look for? The top searched job categories for Director Conversion Rate Optimization jobs in Oregon are:
What cities in Oregon are hiring for Director Conversion Rate Optimization jobs? Cities in Oregon with the most Director Conversion Rate Optimization job openings:
Director, Product Management - Global Store Discovery

Director, Product Management - Global Store Discovery

iHerb

OR

$232K - $243K/yr

Other

Posted 4 days ago


iHerb rating

7.5

Company rating: 7.5 out of 10

Based on 13 frontline employees who took The Breakroom Quiz


Job description

Job Summary: 

The Director, Product Management - Global Store Discovery will lead the global digital shopping discovery experience across desktop web, mobile web, and native apps. This role will own the strategy, roadmap execution, experimentation, and cross-functional delivery for the core discovery surfaces that connect customers with products across iHerb's global platform. Key areas of ownership include the Homepage, Search (including AI-powered search), Product Listing Pages (PLPs), Navigation, Promotional and Campaign landing experiences, Personalized discovery feeds, and other browse and discovery surfaces across the site and app.

Job Expectations:

Product Strategy & Vision

  • Define and drive the global product vision, strategy, and roadmap for store discovery experiences across desktop, mobile web, and native apps.

  • Build differentiated discovery experiences that improve product findability, browsing engagement, conversion, and customer retention.

  • Develop customer-centric strategies tailored for both new and returning users across the full discovery journey.

  • Identify emerging trends in AI-powered search, personalization, recommendation engines, and competitive discovery experiences.

Product Ownership Areas

Homepage

  • Own the global homepage experience as the primary brand and discovery entry point.

  • Drive strategy for content layout, personalization, promotional placement, featured categories, localization and curated product surfaces.

  • Optimize for engagement, new user acquisition, and returning customer activation across all devices.

  • Partner with Merchandising and Marketing to enable scalable content operations and campaign execution.

Search

  • Own the end-to-end search frontend product experience.

  • Drive AI/ML-powered search improvements including semantic search, vector-based retrieval and AI driven shopping experiences.

  • Partner with Data Science and Engineering to continuously improve search quality metrics and conversion rates from search.

  • Support multilingual and global search experiences across all iHerb markets.

Product Listing Pages (PLPs)

  • Own PLP experiences across category pages, brand pages, promotion pages, and search results pages.

  • Optimize product card layouts, sorting and filtering options, pagination, and information hierarchy.

  • Drive personalization of PLP ranking and product sequencing based on behavioral and contextual signals.

  • Improve mobile-first browsing and grid/list display experiences.

  • Partner with Merchandising on promotional badging, deals visibility, and category curation strategies.

Navigation & Site Structure

  • Own global navigation architecture including primary nav, mega-menus, breadcrumbs, and category taxonomy.

  • Drive improvements in site hierarchy, interlinking, and navigational discoverability.

  • Support SEO-driven structural improvements including internal linking strategies and URL architecture.

  • Ensure navigation scales across international markets with localization and regional category structures.

Promotional & Campaign Discovery Surfaces

  • Own discovery surfaces for promotions, deals, seasonal events, and campaign landing pages.

  • Drive strategy for sale pages, deals hubs, clearance surfaces, and time-limited offer discovery.

  • Partner with Marketing and Merchandising to ensure campaign experiences are optimized for conversion and scale.

Leadership & Cross-Functional Collaboration

  • Lead and mentor a team of Product Managers and potentially Product Owners across store discovery domains.

  • Drive strong collaboration across Engineering, Design, Analytics, Data Science, Marketing, SEO, Merchandising, and Operations teams.

  • Establish product development best practices, experimentation rigor, and KPI accountability across all discovery surfaces.

  • Communicate product vision, roadmap priorities, and business impact to executive stakeholders.

Data, Analytics & Experimentation

Define and monitor KPIs including:

  • Search conversion rate and search click-through rate

  • PLP engagement and add-to-cart rates

  • Homepage engagement and click-through metrics

  • Bounce rate and session depth from discovery surfaces

  • Revenue per visitor and revenue per search

  • Discovery-driven AOV and units per transaction

  • Personalization lift and recommendation performance

  • Time-to-product-found and navigation funnel efficiency

  • Champion A/B testing and data-driven decision-making across all discovery touchpoints.

  • Leverage customer insights, behavioral analytics, search analytics, and market research to prioritize initiatives.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job.  Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities:

Required:         

  • Proven experience owning large-scale customer-facing digital discovery experiences across web and mobile platforms.

  • Strong expertise in ecommerce search, browse, navigation, personalization, and conversion optimization.

  • Deep understanding of search relevance, ranking systems, filtering/faceting, and AI-powered search technologies.

  • Experience leading global product initiatives across multiple international markets.

  • Demonstrated success managing cross-functional teams and influencing executive stakeholders.

  • Strong analytical skills with experience using experimentation frameworks and product analytics tools.

  • Excellent communication, prioritization, and organizational leadership skills.

  • High degree of accuracy and attention to detail

  • Excellent organization skills and ability to multi-task

Preferred: 

  • Experience in high-growth ecommerce, retail, marketplace, or consumer technology companies with global scale.

  • Familiarity with AI/ML-powered search, recommendation systems, and personalization platforms.

  • Experience with mobile app ecosystems and mobile discovery optimization.

  • Knowledge of SEO best practices including site architecture, structured data, and content discoverability.

  • Experience with merchandising systems, promotional platforms, and content management at scale.

Equipment Knowledge:

  • Is there any equipment that is must to know

  • Experience with Microsoft Office Suite (Word, Excel, PowerPoint)

  • Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

Experience Requirements:

Generally requires 12+ years of Product Management experience, including leadership roles in e-commerce, digital retail, or consumer technology platforms with a focus on discovery, search, or shopping experiences.

Education Requirements: 

Bachelor's Degree required. MBA or advanced degree preferred.

Judgment/Reasoning Ability:  Able to identify, troubleshoot and resolve problems quickly using sound judgment, poise and diplomacy.  Ability to use judgment and reasoning skills, and determine when to escalate issues, as required, in a timely manner.

Physical Demands: The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. While performing the duties of this job, the Team Member is regularly required to talk and hear. The Team Member is frequently required to sit, walk, climb stairs, use hands and fingers, bend, stoop and reach with hands and arms.  Reaching above shoulder heights, below the waist or lifting as required to file documents or store materials throughout the work day. The Team Member may occasionally lift or move office products and supplies up to 25 pounds. Proper lifting techniques required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment: The noise in the work environment is usually moderate. Other factors are:

  • Hectic, fast-paced with multi-level distractions

  • Professional, yet casual work environment

  • Office / Warehouse environment

  • Ability to work extended hours as required

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