Director Conversion Rate Optimization Jobs in Oregon

Job Summary: 

The Director, Product Management - Global Store Discovery will lead the global digital shopping discovery experience across desktop web, mobile web, and native apps. This role will own the strategy, roadmap execution, experimentation, and cross-functional delivery for the core discovery surfaces that connect customers with products across iHerb's global platform. Key areas of ownership include the Homepage, Search (including AI-powered search), Product Listing Pages (PLPs), Navigation, Promotional and Campaign landing experiences, Personalized discovery feeds, and other browse and discovery surfaces across the site and app.

Job Expectations:

Product Strategy & Vision

• Define and drive the global product vision, strategy, and roadmap for store discovery experiences across desktop, mobile web, and native apps.

• Build differentiated discovery experiences that improve product findability, browsing engagement, conversion, and customer retention.

• Develop customer-centric strategies tailored for both new and returning users across the full discovery journey.

• Identify emerging trends in AI-powered search, personalization, recommendation engines, and competitive discovery experiences.

Product Ownership Areas

Homepage

• Own the global homepage experience as the primary brand and discovery entry point.

• Drive strategy for content layout, personalization, promotional placement, featured categories, localization and curated product surfaces.

• Optimize for engagement, new user acquisition, and returning customer activation across all devices.

• Partner with Merchandising and Marketing to enable scalable content operations and campaign execution.

Search

• Own the end-to-end search frontend product experience.

• Drive AI/ML-powered search improvements including semantic search, vector-based retrieval and AI driven shopping experiences.

• Partner with Data Science and Engineering to continuously improve search quality metrics and conversion rates from search.

• Support multilingual and global search experiences across all iHerb markets.

Product Listing Pages (PLPs)

• Own PLP experiences across category pages, brand pages, promotion pages, and search results pages.

• Optimize product card layouts, sorting and filtering options, pagination, and information hierarchy.

• Drive personalization of PLP ranking and product sequencing based on behavioral and contextual signals.

• Improve mobile-first browsing and grid/list display experiences.

• Partner with Merchandising on promotional badging, deals visibility, and category curation strategies.

Navigation & Site Structure

• Own global navigation architecture including primary nav, mega-menus, breadcrumbs, and category taxonomy.

• Drive improvements in site hierarchy, interlinking, and navigational discoverability.

• Support SEO-driven structural improvements including internal linking strategies and URL architecture.

• Ensure navigation scales across international markets with localization and regional category structures.

Promotional & Campaign Discovery Surfaces

• Own discovery surfaces for promotions, deals, seasonal events, and campaign landing pages.

• Drive strategy for sale pages, deals hubs, clearance surfaces, and time-limited offer discovery.

• Partner with Marketing and Merchandising to ensure campaign experiences are optimized for conversion and scale.

Leadership & Cross-Functional Collaboration

• Lead and mentor a team of Product Managers and potentially Product Owners across store discovery domains.

• Drive strong collaboration across Engineering, Design, Analytics, Data Science, Marketing, SEO, Merchandising, and Operations teams.

• Establish product development best practices, experimentation rigor, and KPI accountability across all discovery surfaces.

• Communicate product vision, roadmap priorities, and business impact to executive stakeholders.

Data, Analytics & Experimentation

Define and monitor KPIs including:

• Search conversion rate and search click-through rate

• PLP engagement and add-to-cart rates

• Homepage engagement and click-through metrics

• Bounce rate and session depth from discovery surfaces

• Revenue per visitor and revenue per search

• Discovery-driven AOV and units per transaction

• Personalization lift and recommendation performance

• Time-to-product-found and navigation funnel efficiency

• Champion A/B testing and data-driven decision-making across all discovery touchpoints.

• Leverage customer insights, behavioral analytics, search analytics, and market research to prioritize initiatives.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job.  Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities:

Required:         

• Proven experience owning large-scale customer-facing digital discovery experiences across web and mobile platforms.

• Strong expertise in ecommerce search, browse, navigation, personalization, and conversion optimization.

• Deep understanding of search relevance, ranking systems, filtering/faceting, and AI-powered search technologies.

• Experience leading global product initiatives across multiple international markets.

• Demonstrated success managing cross-functional teams and influencing executive stakeholders.

• Strong analytical skills with experience using experimentation frameworks and product analytics tools.

• Excellent communication, prioritization, and organizational leadership skills.

• High degree of accuracy and attention to detail

• Excellent organization skills and ability to multi-task

Preferred: 

• Experience in high-growth ecommerce, retail, marketplace, or consumer technology companies with global scale.

• Familiarity with AI/ML-powered search, recommendation systems, and personalization platforms.

• Experience with mobile app ecosystems and mobile discovery optimization.

• Knowledge of SEO best practices including site architecture, structured data, and content discoverability.

• Experience with merchandising systems, promotional platforms, and content management at scale.

Equipment Knowledge:

• Is there any equipment that is must to know

• Experience with Microsoft Office Suite (Word, Excel, PowerPoint)

• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

Experience Requirements:

Generally requires 12+ years of Product Management experience, including leadership roles in e-commerce, digital retail, or consumer technology platforms with a focus on discovery, search, or shopping experiences.

Education Requirements: 

Bachelor's Degree required. MBA or advanced degree preferred.

Judgment/Reasoning Ability:  Able to identify, troubleshoot and resolve problems quickly using sound judgment, poise and diplomacy.  Ability to use judgment and reasoning skills, and determine when to escalate issues, as required, in a timely manner.

Physical Demands: The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. While performing the duties of this job, the Team Member is regularly required to talk and hear. The Team Member is frequently required to sit, walk, climb stairs, use hands and fingers, bend, stoop and reach with hands and arms.  Reaching above shoulder heights, below the waist or lifting as required to file documents or store materials throughout the work day. The Team Member may occasionally lift or move office products and supplies up to 25 pounds. Proper lifting techniques required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment: The noise in the work environment is usually moderate. Other factors are:

• Hectic, fast-paced with multi-level distractions

• Professional, yet casual work environment

• Office / Warehouse environment

• Ability to work extended hours as required

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