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Director Conversion Rate Optimization Jobs in Illinois

Darwill, Inc.

Client Growth Director

Villa Park, IL · On-site

We built our reputation in direct mail. We've grown into something much bigger. Today, Darwill ... Conversion rate optimization (CRO) * Lead attribution and performance measurement * Experience ...

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EnthuZiastic

Growth Hacker - Remote

Rockford, IL · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Peoria, IL · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Springfield, IL · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Aurora, IL · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Dekalb, IL · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Edwardsville, IL · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Joliet, IL · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Chicago, IL · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Sono Bello

Manager, Web Program Management

Chicago, IL · Hybrid

Reporting to the Director of Digital Product, you will work at the center of a cross-functional ... Experience with A/B testing, SEO fundamentals, and conversion rate optimization * Proficiency in ...

Alma Lasers

Digital Marketing Manager

Buffalo Grove, IL · On-site

$100K - $120K/yr

Reporting to the Director of Digital, this position will operate with strong ownership and ... conversion rate optimization, and lead capture. · Lead A/B testing, personalization, and ...

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Director Conversion Rate Optimization information

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Illinois? The most popular types of Conversion Rate Optimization jobs in Illinois are:
What are popular job titles related to Director Conversion Rate Optimization jobs in Illinois? For Director Conversion Rate Optimization jobs in Illinois, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Illinois look for? The top searched job categories for Director Conversion Rate Optimization jobs in Illinois are:
What cities in Illinois are hiring for Director Conversion Rate Optimization jobs? Cities in Illinois with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you
Senior Marketing Designer

Senior Marketing Designer

Empowered Staffing

Hoffman Estates, IL • Hybrid

Full-time

Re-posted 16 days ago

Job description

Empowered Staffing is partnered with a leading digital marketing agency recognized as a Great Place to Work and a Top Google Partner, and they are currently seeking a talented Senior Marketing Designer to join their team. This role will play a key part in producing high-impact creative across web, video, advertising, and brand design for both internal initiatives and client campaigns.

Responsibilities

  • Design web graphics, hero images, CRO wireframes, and UI elements for landing pages and digital experiences.
  • Create high-performing creative assets, including display ads, social media ads, video thumbnails, and other performance-focused visuals.
  • Produce and edit short-form vertical video ads (15-90 seconds) as well as longer-form explainer videos.
  • Utilize modern AI tools and stay current with emerging technologies to accelerate and enhance creative production.
  • Develop sales decks, one-pagers, case studies, and other internal marketing materials.
  • Collaborate with marketing and technical team members, including a future front-end/CRO specialist, to optimize landing page layouts and visual hierarchy.

Requirements

  • Strong foundation in layout, visual hierarchy, typography, and brand consistency.
  • Demonstrated ability to quickly produce multiple high-quality creative variations.
  • Advanced video editing skills
  • Ability to write compelling ad copy, headlines, and concise marketing messaging.
  • Familiarity with paid media formats and current digital advertising specifications.
  • Experience creating assets designed to drive marketing performance and conversions.
  • Comfortable working in a fast-paced environment with rapid iteration and direct feedback.

Preferred Qualifications

  • Agency or performance marketing experience.
  • Motion graphics capabilities.
  • Photography or product-shot experience.
  • Basic UI/UX knowledge.
  • Understanding of marketing funnels, GA4 fundamentals, and conversion rate optimization (CRO) principles.

Benefits

  • Competitive salary and benefits package.
  • Hybrid schedule.


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