Director Conversion Rate Optimization Jobs in Illinois

Description

About Us

Most agencies sell channel execution, Darwill sells growth and backs it with data nobody else has. We're a data intelligence and growth execution company. We help businesses identify their highest-value audiences, activate them across channels, and continuously improve performance through proprietary benchmarking built on years of matchback data that cannot be purchased or replicated.

We built our reputation in direct mail. We've grown into something much bigger. Today, Darwill combines data intelligence, multi-channel execution, and performance measurement into a single growth engine. We work with businesses of all sizes, from regional multi-location operators to national franchise systems, who need to drive real results at the local level. We've built strong lasting relationships with many customers over years of consistent, measurable performance.

Role Summary

The Client Growth Director is responsible for driving revenue growth within existing client accounts by identifying, developing, and closing strategic expansion opportunities. This role serves as both a growth strategist and trusted advisor, helping clients leverage Darwill's data intelligence and marketing capabilities to drive measurable local-market performance.

The ideal candidate combines strong consultative sales skills with deep expertise in digital performance marketing for multi-location organizations, franchises, and private equity-backed platforms. They understand how to translate growth objectives into localized marketing programs that generate measurable leads, appointments, customer acquisition, and revenue growth.

Key Responsibilities:

Strategic Account Growth

• Develop and execute account growth strategies across assigned client portfolios.
• Build structured expansion plans that increase client lifetime value.
• Uncover opportunities to leverage additional Darwill capabilities across marketing, data, analytics, and customer communications.

Revenue Generation

• Own and achieve upsell and cross-sell revenue targets.
• Develop and present growth strategies, business cases, and expansion proposals.
• Lead solution positioning and consultative sales efforts in complex client environments.
• Expand Darwill's share of wallet within existing accounts and have knowledge of competitive Digital market pricing.

Executive Relationship Development

• Build trusted relationships with C-suite executives, marketing leaders, operational stakeholders, franchise leadership, and private equity partners.
• Conduct strategic business reviews focused on growth opportunities and performance outcomes.
• Align Darwill solutions with client business objectives and growth priorities.

Cross-Functional Leadership

• Partner with Sales, Marketing, Digital, Data, Analytics, and Delivery teams.
• Coordinate internal resources to support expansion initiatives and client success.
• Collaborate on solution development, proposal creation, and growth planning.

Strategic Planning & Analytics

• Leverage performance data and market insights to identify growth opportunities.
• Demonstrate ROI through performance reporting, attribution analysis, and opportunity modeling.
• Translate marketing performance into business outcomes including lead generation, customer acquisition, and revenue growth.

Experience Should Include:

• 7-12 years of experience in digital marketing, growth strategy, client services, business development, or consultative account management.
• Proven success growing revenue within existing client relationships.
• Deep understanding of local performance marketing, including:
• Paid Search (Google Ads)
• Local SEO and Google Business Profile optimization
• Paid Social
• Programmatic advertising
• Conversion rate optimization (CRO)
• Lead attribution and performance measurement
• Experience supporting organizations in one or more of the following verticals: Hearing Care, Dental, Home Services, or similar localized consumer service industries with multi-location, franchise, dealer networks or distributed operating models.
• Strong understanding of how local-market marketing differs from national brand marketing.
• Experience presenting growth strategies to franchise owners, regional operators, executive leadership teams, and private equity stakeholders.
• Ability to connect marketing investments directly to lead generation, customer acquisition, and revenue outcomes.
• Familiarity with CRM platforms, customer data platforms (CDPs), identity resolution, first-party data activation, and marketing technology ecosystems.
• Understanding of lead management processes, call tracking, appointment-setting workflows, and attribution methodologies.

Skills & Qualifications

• Proven success closing digital and performance-based marketing solutions.
• Strong executive communication and presentation skills.
• Strategic account planning and consultative selling expertise.
• Data fluency and analytical capability.
• Experience navigating complex, multi-stakeholder organizations.
• Ability to communicate marketing, data, and technology solutions in business terms.
• Strong collaboration and cross-functional leadership skills.

What Success Looks Like

• Consistently grows revenue across existing client accounts.
• Identifies and activates new growth opportunities within client organizations.
• Helps clients improve lead generation, appointments, customer acquisition, and revenue performance.
• Leverages Darwill's unique customer intelligence, data, and marketing capabilities to create differentiated client outcomes.
• Successfully presents complex marketing, data, and technology solutions to executive audiences.
• Strengthens Darwill's position as a strategic growth partner rather than a marketing vendor.
• Expands multi-service adoption and increases client lifetime value across the portfolio.