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Director Consumer Strategy Jobs in Georgia (NOW HIRING)

TRC Talent Solutions

Consumer Relations Contractor

Atlanta, GA · Hybrid

$19.25 - $23/hr

The role will have a direct reporting relationship to the Consumer Relations Manager. Monday-Friday ... Provide recommendations and action strategies to key business stakeholders. * Perform other related ...

Coca-Cola

Director, Digital Strategy

Atlanta, GA

Experience in consumer products, retail, or another large, decentralized, multi-market organization ... shaping the strategy that fuels future growth * Give you direct exposure to senior digital ...

Kids II

Sr. Manager, UX & Digital Design - US

Atlanta, GA

$112K/yr

... direct-to-consumer strategy. Working closely with Marketing, eCommerce, IT, and Development, the Senior Manager establishes UX best practices, information architecture, and design standards while ...

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Showing results 21-40

All JobsConsumer Strategy JobsDirector Consumer Strategy JobsDirector Consumer Strategy Jobs in Georgia

Director Consumer Strategy information

See Georgia salary details

$56.6K

$130.1K

$175.2K

How much do director consumer strategy jobs pay per year?

As of Aug 23, 2026, the average yearly pay for director consumer strategy in Georgia is $130,104.00, according to ZipRecruiter salary data. Most workers in this role earn between $120,300.00 and $144,800.00 per year, depending on experience, location, and employer.

What is the difference between Director Consumer Strategy vs Consumer Insights Manager?

AspectDirector Consumer StrategyConsumer Insights Manager
Required CredentialsBachelor's degree, often MBA, experience in strategy or marketingBachelor's or master's in marketing, psychology, or related field
Work EnvironmentStrategic planning, cross-department collaboration, executive meetingsData analysis, consumer research, report creation
Employer & Industry UsageUsed in marketing, retail, consumer goods companiesCommon in market research firms, consumer goods, retail
Search & Comparison IntentUnderstanding strategic roles, career path, responsibilitiesFocus on research, data analysis, consumer insights

The main difference is that the Director Consumer Strategy focuses on developing overarching consumer strategies and guiding company direction, while the Consumer Insights Manager concentrates on gathering and analyzing consumer data to inform those strategies. Both roles are essential in consumer-focused industries but differ in scope and seniority.

What are popular job titles related to Director Consumer Strategy jobs in Georgia?

For Director Consumer Strategy jobs in Georgia, the most frequently searched job titles are:

What job categories do people searching Director Consumer Strategy jobs in Georgia look for?

The top searched job categories for Director Consumer Strategy jobs in Georgia are:

What cities in Georgia are hiring for Director Consumer Strategy jobs?

Cities in Georgia with the most Director Consumer Strategy job openings:

Director Consumer Strategy jobs near you
Infographic showing various Director Consumer Strategy job openings in Georgia as of August 2026, with employment types broken down into 2% As Needed, 75% Full Time, 12% Part Time, 1% Temporary, 7% Contract, and 3% Nights. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $130,104 per year, or $62.5 per hour.

Senior Director, Category Strategy - Tea

Coca-Cola

Atlanta, GA • On-site

Full-time

Posted 19 days ago

Coca-Cola rating

7.6

Company rating: 7.6 out of 10

Based on 442 frontline employees who took The Breakroom Quiz

142nd of 443 rated food and drinks producers

Job description

Job Description Summary:

At TheCocaColaCompany, we are reimagining how brands grow in afastchangingworld-balancing the power of iconic global brands with the agility of local relevance to create meaningful connections with consumers. Our portfolio spans some of the most recognized brands in the world, and our ambition is to continue growing our consumer base, increasing frequency, and delivering sustainable value across the system.

The Senior Director,CategoryStrategy - Tea plays a critical role in shaping the future of our tea portfolio by defining clear, differentiatedterritoriesthatdrive growth, relevance, and margin expansionfor our Tea category.This role sits at the intersection of global strategy, consumer insight, innovation, andmarket levelexecution, translatinglongtermcategoryambitioninto impactfulbusiness results.

We are looking for a strategicmarketingleaderwith deep consumer packaged goods experience,withapassion forstewarding categories globally yet buildinglocal relevance forour businesses.The ideal candidate brings a growth mindset, strong commercial acumen, and the ability to inspire teams and partners to deliver exceptional brand performance intheTCCC network.

WhatYou'llDo for Us

  • Lead the development and stewardship ofthecategory strategy forTCCC's tea business, drivingvalue, volume, share, profit, andlongtermcategorygrowthby clearly defining where to play and how to winandensuringalignment with system priorities.

  • Act as thecategorychampionacross the organization,with full accountability forend to endperformancetrackingfor the category, setting guardrails and governance for the category.

  • Collaborate withHuman Insight,Strategy,commercial,IMXandinnovationsteams to uncover deep consumer,culturaland commercialinsightsthat informcategorystrategy, innovation, and channel activationopportunities.

  • Leadlearning agendasincluding business planningon Tea categoryworkingclosely withthe network of category leadersin the OUs and the markets,includingunderstanding/trackingindustry widedevelopmentsand continuous optimizationof ourinitiativesbasedonnewinsights.

  • Articulate and influencelongterminnovationroadmaps, newbusinessmodels, and strategic partnership opportunitiesto win this space.

Requirements & Qualifications

  • Master's degree in marketing, business, ora relatedfield.

  • 10+ years of brand or marketing experience withinconsumer packagedgoods, with global scope and direct accountability for global ormultiregioninitiatives.

  • Experience managing complex category portfolios and balancingshorttermperformance withlongtermequity building.

  • Proven ability to translate marketingobjectivesinto integrated strategies and plans across multiple consumer touchpoints, includingpointofpurchase.

  • Strong consumer and cultural insight capability, with experienceleveragingdata, analytics, and research to inform strategy and measure effectiveness.

  • Financial acumen, including experience applying return on investment, value chain analysis, and portfolio management principles to marketing decisions.

  • Track recordof successfully launching new products from concept through commercialization andinmarketperformance.

  • Excellent storytelling and persuasive communication skills, with experience presenting to senior leadership and influencingcrossfunctionalstakeholders.

  • Proven people leadership experience, including coaching, developing, and inspiringhighperformingmarketing teams.

  • Digital, data, and artificial intelligence fluency relevant to modern brand building, including media, personalization, and performance optimization.

  • Comfortoperatingin ambiguity, navigating matrixed organizations, and collaborating across cultures and geographies.

WhatWe'llDo for You

  • Offer the opportunity to shape the future of a global tea portfolio within one of the world's most respected and influential brand organizations.

  • Provide exposure toworldclassglobal marketing leaders, insights, and platforms that expand your network and accelerate your professional growth.

  • Enable you to work within a highly creative, collaborative culture that values curiosity, experimentation, and bold thinking.

  • Support your development as a strategic brand leader through meaningful work, leadership visibility, and continuous learning opportunities.

All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire.

Skills:

Brand Strategy, Cross-Functional Collaboration, Cultural Insights, Customer Insights, Digital Fluency, Global Marketing Strategy, Market Innovation, People Leadership, Portfolio Management

Pay Range:

United States of America: 218,000 USD - 247,200 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

50

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage:

20

Long-term Incentive reference value is a market-based competitive value for your role.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

August 21, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Visionto learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

What Coca-Cola employees say

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Coca-Cola logo

About Coca-Cola

Sourced by ZipRecruiter

On May 8, 1886, Dr. John Pemberton brought his perfected syrup to Jacobs' Pharmacy in downtown Atlanta where the first glass of Coca‑Cola was poured. From that one iconic drink, we’ve evolved into a total beverage company. More than 2.2 billion servings of our drinks are enjoyed in more than 200 countries and territories each day. We are constantly transforming our portfolio, from reducing added sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. We are committed to offering people more of the drinks they want across a range of categories and sizes while driving sustainable solutions that build resilience into our business and create positive change for the planet.

Industry

Food services and drinking places and food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

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