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Archdiocese of St. Louis

Job Summary The Director of Marketing & Communications is responsible for developing and ... Genevieve Catholic School. This position oversees all internal and external communications ...

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$34K

$104.4K

$181.5K

How much do director catholic marketing jobs pay per year?

As of Aug 31, 2026, the average yearly pay for director catholic marketing in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.

What does a director of Catholic Marketing do?

A Director of Catholic Marketing is responsible for developing and executing marketing strategies that promote Catholic organizations, products, or services. This role involves overseeing campaigns, managing brand messaging, and ensuring that all marketing efforts align with the values and teachings of the Catholic faith. They may work with parishes, dioceses, Catholic schools, or faith-based businesses to enhance outreach and engagement within the Catholic community. Additionally, the Director often manages a team of marketing professionals and coordinates with church leadership to achieve organizational goals.

What are the key skills and qualifications needed to thrive as a director of Catholic Marketing?

To thrive as a Director of Catholic Marketing, you need a strong background in marketing strategy, brand management, and a deep understanding of Catholic values and culture, typically supported by a degree in marketing, communications, or a related field. Proficiency with digital marketing tools, analytics platforms, and customer relationship management (CRM) systems is essential. Leadership, creativity, and excellent communication skills help foster collaboration and build authentic connections with faith-based communities. These skills ensure campaigns are relevant, effective, and resonate with the target audience, driving both engagement and organizational mission.

What are some typical challenges faced by a director of Catholic Marketing, and how can they be addressed?

A Director of Catholic Marketing often navigates the challenge of balancing faith-based messaging with effective marketing strategies to reach diverse audiences. Ensuring authenticity while adhering to Church teachings, connecting with younger demographics, and fostering engagement in a digital landscape can be complex. Successful directors work closely with clergy, educators, and lay staff to align campaigns with organizational values, and they stay current with digital marketing trends to maximize outreach. Building partnerships within Catholic networks and the wider community also plays a key role in overcoming these challenges.

What is the difference between Director Catholic Marketing vs Marketing Manager Catholic?

AspectDirector Catholic MarketingMarketing Manager Catholic
CredentialsBachelor's degree, experience in marketing, familiarity with Catholic organizationsBachelor's degree, marketing experience, understanding of Catholic community
Work EnvironmentStrategic planning, overseeing campaigns, leadership role in Catholic institutionsExecuting marketing campaigns, managing teams, supporting strategic goals
Employer & IndustryChurches, Catholic charities, religious organizationsReligious organizations, Catholic schools, faith-based nonprofits
Search & Comparison IntentHigh-level marketing leadership in Catholic sectorOperational marketing role within Catholic organizations

The main difference is that the Director Catholic Marketing focuses on strategic leadership and overseeing marketing initiatives, while the Marketing Manager Catholic handles the execution and management of marketing campaigns within Catholic organizations. Both roles require relevant experience and understanding of Catholic values, but the director position involves higher-level planning and decision-making.

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Director Catholic Marketing jobs near you
Infographic showing various Director Catholic Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $104,448 per year, or $50.2 per hour.

Senior Director of Marketing

New York, NY

Catholic Charities Community Services
See more jobs at Catholic Charities Community Servicesexternal

$200K - $220K/yr

Full-time

Re-posted 13 days ago

Job description

Job Description

Position Summary: The Senior Director of Marketing and Communications provides strategic leadership for all marketing, communications, branding, and public relations efforts of Catholic Charities of the Archdiocese of New York (ADNY), a mission driven nonprofit provider serving vulnerable individuals and families across the Archdiocese of New York. This role is responsible for elevating the organization's visibility, advancing its mission and values, supporting fundraising and service delivery goals, and ensuring consistent, compelling messaging across all platforms.

Grounded in Catholic values, the Senior Director will work closely with the CEO, development, programs, and external partners to communicate impact, inspire engagement, and strengthen the organization's reputation as a trusted provider, advocate and steward of donations.

Essential Duties and Responsibilities

Strategic Leadership

  • Develop and implement a comprehensive mission consistent marketing and communications strategy that is fully aligned with Catholic Charities' organizational, service delivery and funding priorities.
  • Serve as a senior advisor to Catholic Charities' CEO, and Board on communications strategy, reputation management, and public messaging.
  • Ensure brand consistency, tone, and visual identity across all communications.

Marketing & Brand Management

  • Oversee brand positioning and storytelling that reflects Catholic Charities' organizational values, the dignity of the human person, and our commitment to serving those in need.
  • Supported by the Director of Marketing, oversee marketing campaigns that promote program growth, public awareness, advocacy, and fundraising initiatives.
  • Provide guidance and oversight of creative development across print, digital, video, and social media platforms that ensures consistent messaging across all marketing and development efforts.

Communications & Public Relations

  • Lead the development of a comprehensive media strategy that allows for measurable targets and objectives.
  • In collaboration with the CEO and with the support of an outside public relations consulting firm, ensure consistency in marketing communications and public relations efforts.
  • Lead internal and external communications, including organizational announcements, executive communications, speeches, and presentations.
  • Serve as point person for media relations, including press outreach, media inquiries, interviews, and crisis communications.
  • Draft and review press releases, op-eds, talking points, and messaging for CEO and board members.
  • Work collaboratively with the Communications team at the ADNY to ensure consistent messaging on issues related to the Archbishop and other Archdiocesan support for Catholic Charities programs and services.

Digital Strategy

  • Collaborate with the development team to execute a specialized digital strategy utilizing SEO, social engagement and social tools, influencer relations, email newsletter engagement and social tools.
  • Analyze digital performance metrics to evaluate and optimize reach, engagement, and conversion.

Fundraising & Development Support

  • Collaborate closely with the Development team to support fundraising campaigns, donor communications, stewardship materials, and grant-related communications.
  • Produce compelling impact narratives, annual reports, case statements, and donor-facing materials.

Internal Communications

  • In collaboration with the Catholic Charities Human Resources team, strengthen internal communications to ensure staff are informed, engaged, and aligned with organizational goals.
  • Support change-management initiatives with clear and timely communication.

Team & Vendor Management

  • Lead, mentor, and manage a high-performing marketing and communications team that delivers on clear and consistent performance goals and objectives.
  • Oversee relationships with external vendors, agencies, freelancers, and consultants.
  • Manage departmental budget and resources effectively.

Position Type and Expected Hours of Work

This is a full-time position. Days and hours of work are generally 9:00 AM to 5 PM Monday - Friday. Please note that additional night and weekend hours will be required to meet deadlines and attend events.

Working conditions and physical demands

The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

  • Remain in a stationary position at a workstation and use a computer at least 50% of thetime.
  • Travel for outreach, events and meetings at least 30% of the time using vehicle or public transportation, traverse city streets, ascend/descend stairs, and be exposed to outside weatherconditions.
  • Engage with the public in socialenvironments.
  • Work under demanding conditions such as deadlines and projectchallenges.

Qualifications

Education and/or experiencerequired:

Required

  • Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
  • Minimum of 8-10 years of progressive experience in marketing and communications, with senior leadership experience.
  • Demonstrated experience developing and executing organization-wide communications strategies.
  • Strong writing, editing, and storytelling skills for diverse audiences.
  • Experience working with media, senior executives, boards, and external stakeholders.
  • Commitment to the mission and values of a Catholic nonprofit organization.

Preferred

  • Experience in a nonprofit, social services, healthcare, faith-based, or public-sector organization.
  • Familiarity with Catholic social teaching and Church-affiliated institutions.
  • Experience supporting fundraising and donor communications.
  • Master's degree in a related field.

Skills, Licenses, and/or competenciesrequired:

  • Strategic thinking and leadership
  • Mission-driven storytelling
  • Media relations and crisis communications
  • Team development and collaboration
  • Cultural sensitivity and pastoral awareness
  • Ability to manage multiple priorities in a fast-paced environment

Catholic Charities and Catholic Charities Community Services is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristics protected by law.

Employment Type: Full-Time

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