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Director Brand Strategy Jobs in Baton Rouge, LA (NOW HIRING)

Renuity

Retail Brand Ambassador - Full Time

Baton Rouge, LA · On-site

$55K - $75K/yr

... the direct-to-consumer home improvement industry, dedicated to transforming spaces and enhancing ... Backed by private equity and fueled by an ambitious growth strategy, Renuity has expanded rapidly ...

Renuity

Retail Brand Ambassador - Full Time

Baton Rouge, LA · On-site

$55K - $75K/yr

... the direct-to-consumer home improvement industry, dedicated to transforming spaces and enhancing ... Backed by private equity and fueled by an ambitious growth strategy, Renuity has expanded rapidly ...

SASSO

E-Commerce Director

Baton Rouge, LA · On-site

Develop and execute the comprehensive e-commerce strategy for all brands, aligning annual ... Oversee D2C sales performance on individual brand websites, ensuring best-in-class Shopify store ...

SASSO

E-Commerce Director

Baton Rouge, LA · On-site

Develop and execute the comprehensive e-commerce strategy for all brands, aligning annual ... Oversee D2C sales performance on individual brand websites, ensuring best-in-class Shopify store ...

SASSO

E-Commerce Director

Baton Rouge, LA · On-site

Develop and execute the comprehensive e-commerce strategy for all brands, aligning annual ... Oversee D2C sales performance on individual brand websites, ensuring best-in-class Shopify store ...

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All JobsBrand Strategy JobsDirector Brand Strategy JobsDirector Brand Strategy Jobs in Baton Rouge, LA

Director Brand Strategy information

See Baton Rouge, LA salary details

$45.1K

$122.5K

$211.3K

How much do director brand strategy jobs pay per year?

As of Sep 1, 2026, the average yearly pay for director brand strategy in Baton Rouge, LA is $122,493.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,500.00 and $144,000.00 per year, depending on experience, location, and employer.

What does a director brand strategy do?

A Director of Brand Strategy is responsible for developing and overseeing a company's brand positioning, messaging, and long-term strategic vision. They conduct market research, analyze consumer trends, and collaborate with marketing, creative, and product teams to ensure brand consistency and impact. Their goal is to enhance brand awareness, differentiate from competitors, and drive customer engagement. This leadership role requires strong analytical, creative, and communication skills to align branding efforts with business objectives.

What are the key skills and qualifications needed to thrive in the director brand strategy role?

To thrive as a Director Brand Strategy, you need expertise in brand management, market research, strategic planning, and a bachelor's or master's degree in marketing, communications, or a related field. Familiarity with analytics platforms, brand tracking tools, and content management systems is often required, along with certifications like Brand Management or Digital Marketing. Outstanding leadership, creative problem-solving, and persuasive communication skills set top candidates apart. These capabilities enable you to create and execute compelling brand strategies that drive business growth and foster lasting customer engagement.

What are some typical challenges a director brand strategy faces in this role?

One common challenge for Directors of Brand Strategy is navigating market shifts and evolving consumer preferences while ensuring brand consistency across all channels. You may also encounter the need to align diverse stakeholders, from creative teams to executive leadership, around a unified brand vision. Balancing long-term strategic planning with short-term tactical demands is a frequent aspect of the role. Success often comes from staying agile, leveraging data-driven insights, and fostering strong collaboration throughout the organization.

What are popular job titles related to Director Brand Strategy jobs in Baton Rouge, LA?

For Director Brand Strategy jobs in Baton Rouge, LA, the most frequently searched job titles are:

What job categories do people searching Director Brand Strategy jobs in Baton Rouge, LA look for?

The top searched job categories for Director Brand Strategy jobs in Baton Rouge, LA are:

What cities near Baton Rouge, LA are hiring for Director Brand Strategy jobs?

Cities near Baton Rouge, LA with the most Director Brand Strategy job openings:

Director Brand Strategy jobs near you
Infographic showing various Director Brand Strategy job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 76% Full Time, 23% Part Time, and 1% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $122,493 per year, or $58.9 per hour.

Marketing Officer

Investar Bank National As

Baton Rouge, LA • On-site

Full-time

Re-posted 9 days ago

Job description


Job Function – 

Assists the Marketing Director to develop and execute the comprehensive marketing and communication strategy to support the Bank's brand. 

Job Responsibilities – 
Coordinates with Marketing Director to develop and implement the Bank's brand strategy. 
 
 Assists Marketing Director and Bank's approved vendors on graphic design and strategic initiatives by coordinating the production of marketing and communication materials; including developing content and designing marketed printed and digital materials, videos and all advertising.

Ensures marketing efforts serve immediate and long-term goals by identifying and executing improvements for processes, mediums and content.   

Gains approval of all creative materials to ensure materials are in compliance with all applicable laws, regulations, policies and guidelines.

Coordinates the traffic of creative assets to media vendors.

Assists in market research and analysis of marketing campaigns and offers suggestions.

Manages and maintains the donation and sponsorship requests across the Bank’s footprint of items submitted through StarNet.

Ensures any material, promotional items or logo request for a sponsorship or donation vendor are delivered in timely manner and logo is used appropriately with Bank's brand, all applicable laws, regulations and policies. 

Assists in the coordination of internal and external events as needed (i.e. groundbreaking celebrations, grand openings, community events, board retreats etc.).

Assists and implement the Bank’s social media strategy to increase brand awareness and consistently build a following while planning and obtaining approval for all social media posts.

Coordinates with Marketing Director on content for the website and intranet to ensure information is updated on a regular basis to remain current and accurate with any new campaigns or initiatives (includes Rate Change Management.)

Assists with writing, editing and distributing email communications to employees and customers

Assists in maintaining inventory control of all promotional and specialty items for the Bank

Coordinates with approved vendors on the creation and ordering of promotional items for the Bank

Ensures that own work, as well the financial institution, follows applicable regulations directly or through subordinates.


All other duties as assigned.

Education and Related Experience – 

  • Bachelor’s degree in Marketing, Communications or related field required. 
  • 1-3 years of marketing/communications experience required (3+ years in banking  preferred)

Skills and Abilities – 

  • Excellent written and verbal communication skills.
  • Attention to detail in writing, editing and proofreading materials.
  • Decision-making skills and sensitivity when dealing with confidential information.
  • Strong computer skills, including proficiency with MS Office (Word, Excel and Outlook) and Adobe Illustrator.
  • Must possess knowledge of computers and computer operations MS Office software. 
  • Must possess good verbal and written communication skills.
  • Must possess good organizational skills.
  • Must possess ability to perform detailed tasks with accuracy.
  • Must possess decision making skills.
  • Must possess knowledge of standard office equipment including computer, fax machine, scanner and copy machine.

Working Conditions and/or Physical Requirements – 

  • Ability to work under stress and meet deadlines.
  • Ability to operate a keyboard if required performing the essential job functions.
  • Ability to read and interpret a document.
  • Ability to travel if required to perform the essential job functions.
  • Ability to lift/move/carry approximately 50 pounds if required to perform the essential job functions. If the employee is unable to lift/move/carry this weight and can be accommodated without causing the department an “undue hardship” then the employee must be accommodated; hence, omitting lifting as a physical requirement.

Equal Opportunity Employer/Veterans/Disabled

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