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Digital Strategy Director information

See Baton Rouge, LA salary details

$76.5K

$111.8K

$152.6K

How much do digital strategy director jobs pay per year?

As of Aug 1, 2026, the average yearly pay for digital strategy director in Baton Rouge, LA is $111,768.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,900.00 and $138,100.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Strategy Director, and why are they important?

To thrive as a Digital Strategy Director, you need expertise in digital marketing, analytics, business strategy, and often a relevant degree such as in marketing, communications, or business. Mastery of tools like Google Analytics, CRM platforms, marketing automation software, and data visualization systems is typically required, along with certifications such as Google Analytics or HubSpot. Strong leadership, strategic thinking, and communication skills help to inspire teams and articulate digital visions to stakeholders. These skills are vital to driving organizational growth, ensuring effective cross-functional execution, and maintaining a competitive edge in the digital landscape.

What does a digital strategy director do?

A digital strategy director develops and oversees a company's online marketing and digital initiatives to align with business goals. They analyze market trends, coordinate cross-functional teams, and utilize tools like analytics platforms to optimize digital campaigns and improve online presence.

How does a Digital Strategy Director typically collaborate with other departments within an organization?

A Digital Strategy Director works closely with various departments such as marketing, IT, sales, and product development to ensure digital initiatives align with overall business goals. Collaboration often involves leading cross-functional teams, facilitating communication between stakeholders, and translating digital objectives into actionable plans. This role requires a strong ability to build consensus, manage expectations, and integrate feedback from multiple sources to drive cohesive digital transformation efforts.

How much does a strategy director earn?

A strategy director typically earns between $100,000 and $200,000 annually, depending on experience, industry, and location. Senior roles may include bonuses and benefits, and strong leadership and strategic planning skills are essential for this position.

How much does a director of digital strategy make?

A director of digital strategy typically earns between $100,000 and $180,000 annually, depending on experience, industry, and location. They often oversee digital marketing initiatives, develop strategic plans, and utilize tools like analytics platforms to measure success.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as Digital Strategy Director, Senior Media Manager, or Content Director often earn $150,000 or more annually, especially with extensive experience, leadership skills, and proficiency in data analytics and digital marketing tools. These positions typically require strategic planning, team management, and a strong understanding of digital platforms and audience engagement.
What are popular job titles related to Digital Strategy Director jobs in Baton Rouge, LA? For Digital Strategy Director jobs in Baton Rouge, LA, the most frequently searched job titles are:
What job categories do people searching Digital Strategy Director jobs in Baton Rouge, LA look for? The top searched job categories for Digital Strategy Director jobs in Baton Rouge, LA are:
What cities near Baton Rouge, LA are hiring for Digital Strategy Director jobs? Cities near Baton Rouge, LA with the most Digital Strategy Director job openings:
Digital Strategy Director jobs near you

Outsourced Services Staff II - Outsourced Growth & Marketing

Eisneramper Llp

Baton Rouge, LA • On-site

Full-time

Posted 15 days ago

EisnerAmper rating

9.7

Company rating: 9.7 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

1st of 22 rated bookkeepers and accountants

Job description

Job Description

At EisnerAmper, we look for individuals who welcome new ideas, encourage innovation, and are eager to make an impact. Whether you're starting out in your career or taking your next step as a seasoned professional, the EisnerAmper experience is one-of-a-kind. You can design a career you'll love from top to bottom - we give you the tools you need to succeed and the autonomy to reach your goals.

We are seeking a highly motivated Staff II to join our Outsourced Growth & Marketing team. This role is ideal for a hands-on, data-driven digital marketer who enjoys working across channels, solving problems, improving performance, and translating digital activity into clear client insights.

The Staff II will manage digital campaigns, supporting a wide range of client needs across paid media, SEO, analytics, reporting, website/CMS updates, email marketing, and marketing technology. This person should be comfortable working across platforms, collaborating with account managers and project managers, and supporting client-facing reporting conversations.

This is not a single-channel role. The right candidate is a true digital generalist with strong paid media experience, a solid SEO foundation, excellent reporting skills, and the ability to jump between strategy, execution, QA, troubleshooting, and optimization. They should be passionate about technology, curious about what is next, and comfortable learning new tools quickly.

This role reports to the Director ofMarTech& Digital Strategy.

What it Means to Work for EisnerAmper:

  • You will get to be part of one of the largest and fastest growing accounting and advisory firms in the industry

  • You will have the flexibility to manage your days in support of our commitment to work/life balance

  • You will join a culture that has received multiple top "Places to Work" awards

    • We believe that great work is accomplished when cultures, ideas and experiences come together to create new solutions

    • We understand that embracing our differences is what unites us as a team and strengthens our foundation

    • Showing up authentically is how we, both as professionals and a Firm, find inspiration to do our best work

What Work You Will be Responsible For:

Digital Strategy & Campaign Management

  • Manage digital marketing campaigns with oversight across paid search, paid social, display, YouTube, SEO support, email, website/CMS, analytics, reporting, and marketing technology.

  • Develop digital strategies for current clients, recommend channel mix,identifygrowth opportunities, and build campaign roadmaps aligned to client goals.

Paid Media

  • Manage paid search and paid social campaigns across platforms such as Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, YouTube, and related tools.

  • Monitorspend, pacing, impression share, conversions, and performance; partner with project managers to reconcile budgets and with account managers to recommend bidding, budget, and strategy adjustments.

SEO Support

  • Support SEO and content specialists with keyword research, metadata, on-page optimization, audits, technical reviews, local SEO, content recommendations, and reporting.

  • Use tools such as Google Search Console, GA4, SEMrush, and related platforms toidentifyopportunities, troubleshoot issues, andmonitorsearch trends.

Website, CMS & Technical Support

  • Execute website updates and landing page edits directly whenappropriate, andcoordinate with web/development teams on more complex updates across WordPress, Wix, Squarespace, HubSpot CMS, and similar platforms.

  • QA pages, forms, links, mobile experience, tracking, and conversion paths; support troubleshooting calls and screen-share sessions when clients need help working through digital or technical issues.

Analytics, Dashboards & Reporting

  • Own the setup, maintenance, and refinement of client dashboards, including adding pages, improving reporting views, and ensuring data isaccurateandclient-ready.

  • Prepare monthly, quarterly, and annual reporting materials with account managers, translating performance data into clearinsightsand presenting digital performance updates as needed.

Client & Team Collaboration

  • Join client calls to support reporting, campaign updates, troubleshooting, and recommendations while account managers continue to own primary client communication.

  • Collaborate closely with account managers, project managers, creative, web/development, digital strategy, andMarTech/CRM team members to deliver organized,accurate, and effective client work.

AI, Automation & Digital Innovation

  • Use approved AI tools such as ChatGPT, Claude, Copilot, and similar platforms to improve research, drafting, analysis, QA, reporting, and workflow efficiency.

  • Stay current on digital marketing trends, AI-driven search behavior, new advertising technologies, platform updates, and emerging best practices.

Basic Qualifications:

  • Bachelor's degree in marketing, communications, business, or related field preferred; equivalent experience considered.

  • 5+ years of experience in digital marketing management; agency experience preferred.

Preferred/Desired Qualifications:

  • Hands-on experience managing digital campaigns across multiple channels, including paid media, SEO support, analytics/reporting, and website/CMS work.

  • Experience with paid media strategy, campaign setup, optimization, budget pacing, and performance reporting.

  • Strong understanding of SEO fundamentals, website/CMS updates, dashboarding, reporting, and digital performance measurement.

  • Experience turning data into clear insights, recommendations, and client-ready reporting materials.

  • Strong writing and communication skills, attention to detail, consistent follow-up, professional attitude, teamwork-driven mindset, and strong work ethic.

  • Ability to work at a faster-than-average pace, learn quickly, manage details thoroughly, and adapt to change quickly.

  • Experience presenting reporting, campaign performance, and recommendations to clients or internal stakeholders.

  • Google Ads, Microsoft Advertising, GA4, HubSpot, Meta, LinkedIn Marketing Labs, SEMrush, or similar certifications are a plus; the selected candidate willbe requiredto obtain relevant platform certifications after joining.

  • Experience with tools such as Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, YouTube, GA4, Google Tag Manager, Google Search Console, Looker Studio/Data Studio, SEMrush, WordPress, Wix, Squarespace, HubSpot CMS, Microsoft 365, ChatGPT, Claude, and Copilot.

  • Basic HTML/CSS familiarity, marketing automation, CRM, and email marketing experience are a plus.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa for this position now or in the future.

EisnerAmper is proud to be a merit-based employer. We do not discriminate on the basis of veteran or disability status or any protected characteristics under federal, state, or local law.

About our Outsourced Services Growth & Marketing Team:

The Outsourced Growth & Marketing team helps organizations strengthen their marketing operations, digital presence, campaign performance, client engagement, and growth strategies. This role offers the opportunity to contribute directly to client outcomes while working with a collaborative, multidisciplinary team.

About EisnerAmper:

EisnerAmper is one of the largest accounting, tax, and business advisory firms, with approximately 450 partners and 4,500 employees across the world. We combine responsiveness with a long-range perspective; to help clients meet the pressing issues they face today and position them for success tomorrow.

Our clients represent enterprises of every form, ranging from sophisticated financial institutions to startups, global public firms to middle-market companies, governmental entities as well as high-net-worth individuals, family offices, nonprofit organizations and entrepreneurial ventures across a variety of industries. We are also engaged by the attorneys, financial professionals, bankers, investors, and key stakeholders who serve these clients.

Should you need any accommodations to complete this application please email: talentacquisition@eisneramper.com

#LI-JC1

#LI-Remote

Preferred Location:
Baton Rouge

What EisnerAmper employees say

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Hours and flexibility

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About EisnerAmper

Sourced by ZipRecruiter

EisnerAmper is one of the largest accounting, tax and business advisory firms in the U.S., with more than 3,000 employees and over 300 partners across the country. We combine responsiveness with a long-range perspective; to help clients meet the pressing issues they face today, and position them for success tomorrow. Our clients are enterprises as diverse as sophisticated financial institutions and start-ups, global public firms and middle-market companies, as well as high net worth individuals, family offices, not-for-profit organizations, and entrepreneurial ventures across a variety of industries. We are also engaged by the attorneys, financial professionals, bankers and investors who serve these clients.

Industry

Accounting services

Company size

1,001 - 5,000 Employees

Headquarters location

New York, NY, US

Year founded

1963

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