Forbes Advisor is hiring a Senior Copywriter to own the performance-driven copy that turns ad ... This is a direct-response writer's role focused on the copy that does the persuasion work after the ...
Forbes Advisor is hiring a Senior Copywriter to own the performance-driven copy that turns ad ... This is a direct-response writer's role focused on the copy that does the persuasion work after the ...
Multichannel Copywriter
Lanham, MD · On-site +1
$80K - $90K/yr
Description As the Copywriter , you'll play a key role in bringing powerful nonprofit stories to ... direct response best practices. Your copy will be powerful, motivating, on brand, and move ...
Multichannel Copywriter
Lanham, MD · On-site +1
$80K - $90K/yr
Description As the Copywriter , you'll play a key role in bringing powerful nonprofit stories to ... direct response best practices. Your copy will be powerful, motivating, on brand, and move ...
Multichannel Copywriter
Lanham, MD · Remote
As the Copywriter , you'll play a key role in bringing powerful nonprofit stories to life- creating ... direct response best practices. Your copy will be powerful, motivating, on brand, and move ...
Multichannel Copywriter
Lanham, MD · Remote
As the Copywriter , you'll play a key role in bringing powerful nonprofit stories to life- creating ... direct response best practices. Your copy will be powerful, motivating, on brand, and move ...
Copywriter, Performance Creative
Chicago, IL · Hybrid
$62K - $72K/yr
Copywriter - Performance Creative We are searching for a Copywriter, Performance Creative to join ... You will apply audience insights, strategic frameworks, and direct response best practices to your ...
Copywriter, Performance Creative
Chicago, IL · Hybrid
$62K - $72K/yr
Copywriter - Performance Creative We are searching for a Copywriter, Performance Creative to join ... You will apply audience insights, strategic frameworks, and direct response best practices to your ...
Sr. Copywriter
Henderson, NV · On-site
Proven experience in direct response / DTC copywriting (this is non-negotiable) * Deep understanding of customer psychology, hooks, and conversion principles * Ability to write across formats: ads ...
Sr. Copywriter
Henderson, NV · On-site
Proven experience in direct response / DTC copywriting (this is non-negotiable) * Deep understanding of customer psychology, hooks, and conversion principles * Ability to write across formats: ads ...
Copywriter, Performance Creative
Chicago, IL · On-site
$62K - $72K/yr
Copywriter - Performance Creative We are searching for a Copywriter, Performance Creative to join ... You will apply audience insights, strategic frameworks, and direct response best practices to your ...
Copywriter, Performance Creative
Chicago, IL · On-site
$62K - $72K/yr
Copywriter - Performance Creative We are searching for a Copywriter, Performance Creative to join ... You will apply audience insights, strategic frameworks, and direct response best practices to your ...
Copywriter, Performance Creative
Chicago, IL · On-site
$68K - $80K/yr
Copywriter - Performance Creative We are searching for a Copywriter to join our Performance ... You will apply audience insights, strategic frameworks, and direct response best practices to your ...
Copywriter, Performance Creative
Chicago, IL · On-site
$68K - $80K/yr
Copywriter - Performance Creative We are searching for a Copywriter to join our Performance ... You will apply audience insights, strategic frameworks, and direct response best practices to your ...
Proven experience in direct response / DTC copywriting (this is non-negotiable) * Deep understanding of customer psychology, hooks, and conversion principles * Ability to write across formats: ads ...
Proven experience in direct response / DTC copywriting (this is non-negotiable) * Deep understanding of customer psychology, hooks, and conversion principles * Ability to write across formats: ads ...
Sr. Copywriter
Henderson, NV · On-site
Proven experience in direct response / DTC copywriting (this is non-negotiable) * Deep understanding of customer psychology, hooks, and conversion principles * Ability to write across formats: ads ...
Quick apply
Sr. Copywriter
Henderson, NV · On-site
Proven experience in direct response / DTC copywriting (this is non-negotiable) * Deep understanding of customer psychology, hooks, and conversion principles * Ability to write across formats: ads ...
Copywriter, Performance Creative
Chicago, IL · Hybrid
$68K - $80K/yr
Copywriter - Performance Creative We are searching for a Copywriter to join our Performance ... You will apply audience insights, strategic frameworks, and direct response best practices to your ...
Copywriter, Performance Creative
Chicago, IL · Hybrid
$68K - $80K/yr
Copywriter - Performance Creative We are searching for a Copywriter to join our Performance ... You will apply audience insights, strategic frameworks, and direct response best practices to your ...
Conversion / direct-response writing with a proven track record tied to channel growth * Brand voice development and fast ramp-up on new brands * Experience creating copywriting guidelines / style ...
Conversion / direct-response writing with a proven track record tied to channel growth * Brand voice development and fast ramp-up on new brands * Experience creating copywriting guidelines / style ...
Direct Response Marketer
$18.50/hr
... Direct Response Marketer) who owns their accounts end to end. The Opportunity This is not an ... Use AI tools to accelerate copywriting while maintaining quality Technical Setup * Set up tracking ...
Direct Response Marketer
$18.50/hr
... Direct Response Marketer) who owns their accounts end to end. The Opportunity This is not an ... Use AI tools to accelerate copywriting while maintaining quality Technical Setup * Set up tracking ...
Direct Response Web Designer
Chicago, IL · On-site
We will need you to work closely with our copywriters and translate their winning copy into visuals ... Familiarity with direct response marketing. Education and Experience BA/BFA (or equivalent ...
Direct Response Web Designer
Chicago, IL · On-site
We will need you to work closely with our copywriters and translate their winning copy into visuals ... Familiarity with direct response marketing. Education and Experience BA/BFA (or equivalent ...
Copywriter
Saint Louis, MO · On-site
$90K - $100K/yr
Copywriter NOW HIRING: Creative Copywriter Compensation: $90,000 - $100,000 per year Job Overview ... direct response advertising) * Online portfolio demonstrating a solutions-based approach to ...
Copywriter
Saint Louis, MO · On-site
$90K - $100K/yr
Copywriter NOW HIRING: Creative Copywriter Compensation: $90,000 - $100,000 per year Job Overview ... direct response advertising) * Online portfolio demonstrating a solutions-based approach to ...
Direct Response Web Designer
Chicago, IL · On-site
We will need you to work closely with our copywriters and translate their winning copy into visuals ... Familiarity with direct response marketing. Education and Experience BA/BFA (or equivalent ...
Direct Response Web Designer
Chicago, IL · On-site
We will need you to work closely with our copywriters and translate their winning copy into visuals ... Familiarity with direct response marketing. Education and Experience BA/BFA (or equivalent ...
Copywriter
Saint Louis, MO · Remote
$90K - $100K/yr
Copywriter NOW HIRING: Creative Copywriter Compensation: $90,000 - $100,000 per year Job Overview ... direct response advertising) * Online portfolio demonstrating a solutions-based approach to ...
Copywriter
Saint Louis, MO · Remote
$90K - $100K/yr
Copywriter NOW HIRING: Creative Copywriter Compensation: $90,000 - $100,000 per year Job Overview ... direct response advertising) * Online portfolio demonstrating a solutions-based approach to ...
Copywriter - Marketing
Nashville, TN · On-site
The Daily Wire is seeking a performance driven Copywriter to develop high impact, conversion ... The ideal candidate has strong direct response instincts, can seamlessly adapt across multiple ...
Copywriter - Marketing
Nashville, TN · On-site
The Daily Wire is seeking a performance driven Copywriter to develop high impact, conversion ... The ideal candidate has strong direct response instincts, can seamlessly adapt across multiple ...
The Daily Wire is seeking a performance driven Copywriter to develop high impact, conversion ... The ideal candidate has strong direct response instincts, can seamlessly adapt across multiple ...
The Daily Wire is seeking a performance driven Copywriter to develop high impact, conversion ... The ideal candidate has strong direct response instincts, can seamlessly adapt across multiple ...
... Direct Response Media Buyer) who owns their accounts end to end. The Opportunity This is not an ... Use AI tools to accelerate copywriting while maintaining quality Technical Setup * Set up tracking ...
... Direct Response Media Buyer) who owns their accounts end to end. The Opportunity This is not an ... Use AI tools to accelerate copywriting while maintaining quality Technical Setup * Set up tracking ...
The Daily Wire is seeking a performance driven Copywriter to develop high impact, conversion ... The ideal candidate has strong direct response instincts, can seamlessly adapt across multiple ...
Quick apply
The Daily Wire is seeking a performance driven Copywriter to develop high impact, conversion ... The ideal candidate has strong direct response instincts, can seamlessly adapt across multiple ...
Direct Response Copywriter information
See salary details
$14.66 - $19.45
6% of jobs
$19.45 - $24.24
8% of jobs
$27.35 is the 25th percentile. Wages below this are outliers.
$24.24 - $29.02
16% of jobs
The median wage is $32.87 / hr.
$29.02 - $33.81
24% of jobs
$33.81 - $38.59
17% of jobs
$40.01 is the 75th percentile. Wages above this are outliers.
$38.59 - $43.38
12% of jobs
$43.38 - $48.16
6% of jobs
$48.16 - $52.95
2% of jobs
$52.95 - $57.74
3% of jobs
$57.74 - $62.52
4% of jobs
$62.52 - $67.31
1% of jobs
$14
$36
$67
How much do direct response copywriter jobs pay per hour?
What does a typical day look like for a Direct Response Copywriter?
A typical day for a Direct Response Copywriter involves researching and writing marketing copy for various channels, such as emails, landing pages, and social media ads, all designed to encourage specific customer actions. You’ll regularly collaborate with marketing strategists, designers, and data analysts to craft, test, and refine high-converting messages. Additionally, you may spend time reviewing campaign performance metrics to optimize future copy and ensure messaging aligns with audience needs. The role is dynamic and fast-paced, offering the chance to see direct results from your efforts and to continuously learn from live feedback.
What is a Direct Response Copywriter job?
A Direct Response Copywriter creates persuasive content designed to prompt immediate action, such as purchasing a product, signing up for a service, or clicking a link. This type of writing is results-driven and focuses on conversions, often used in emails, landing pages, ads, and sales letters. Unlike general copywriting, direct response copy focuses on measurable responses from the audience. Effective direct response copywriters understand psychology, audience pain points, and persuasive techniques to drive engagement and sales.
What does a direct response copywriter do?
How much do direct response copywriters make?
Can you make $10,000 a month with copywriting?
What are the key skills and qualifications needed to thrive in the Direct Response Copywriter position, and why are they important?
A successful Direct Response Copywriter possesses strong persuasive writing abilities, in-depth understanding of buyer psychology, and experience with marketing fundamentals, usually supported by a relevant degree or portfolio. Familiarity with tools such as CRM platforms, A/B testing software, and analytics tools, as well as certification in digital marketing, is often expected. Exceptional attention to detail, adaptability, and the ability to collaborate with marketing teams set top performers apart. These competencies enable the creation of effective copy that drives immediate customer action and supports measurable business results.
What is the 80/20 rule in copywriting?

Full-time
Posted 7 days ago
Job description
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
Forbes Advisor is hiring a Senior Copywriter to own the performance-driven copy that turns ad clicks into customers across our highest-spend categories. This is a direct-response writer's role focused on the copy that does the persuasion work after the ad: advertorials, video sales letter (VSL) scripts, quizzes, and journeys. The role also contributes to customer-lifecycle copy (long-form sales emails, nurture flows, and re-engagement campaigns).
This role reports into the VP Creative and will partner with Creative Leads (who concept and direct the upstream ad creative) and with Paid Social and Native Buyers (who direct the spend). Your work will sit behind significant paid spend across Debt Relief, Pet Insurance, Weight Loss Medications, Credit Cards, LLC Formations, and other categories as the portfolio expands.
The successful candidate is fluent in the modern direct-response canon, comfortable in regulated categories, and writes at performance-marketing pace without sacrificing craft. You bring both an editorial voice and a conversion instinct. You are comfortable in a start-up style environment, a self-starter with an aptitude for problem-solving, and a strong collaborator across Creative, Buying, and Strategy.
Responsibilities:
- Write long-form copy across the Forbes-owned customer journeys, including advertorials, landing pages, in-funnel page copy, and on-page persuasion.
- Script Video Sales Letters (VSLs) for paid social, native, and YouTube placements, particularly in Weight Loss, Debt Relief, Pet Insurance and other direct-response heavy categories.
- Own customer-lifecycle email copy across Forbes-owned journeys: long-form sales emails, autoresponder sequences, nurture flows, and re-engagement campaigns.
- Maintain need-state and message coherence from ad to advertorial to landing page to handoff, ensuring the customer journey reads as one continuous piece of persuasion.
- Work fluently inside compliance rails keeping persuasion and compliance aligned rather than in tension.
- Collaborate with vertical General Managers, Customer Insights, and Data partners to ground copy in real consumer triggers and performance read-outs.
- Ship multiple drafts a week and iterate from data, not opinion.
- Provide regular updates on copy performance and craft initiatives to the Creative leadership team.
- Occasionally partner with Creative Leads on ad copy, contributing hooks, angles, and headline systems where they sharpen the journey.
Requirements:
- 7+ years of long-form direct-response copywriting experience in performance-driven environments (DTC, supplement, FinServ DR, health DR, or comparable).
- Portfolio of advertorials, VSLs, sales pages, or long-form sales emails with clear performance attribution. We want to read the actual work and hear the actual results.
- Mastery of long-form persuasion architecture: hook craft, story, mechanism, proof, transition, and CTA. Working command of the modern direct-response canon.
- AI-augmented writing fluency. Regular use of LLMs (Claude, ChatGPT, or similar) for research, drafting, iteration, and structured prompting across long-form formats. We're a human-led shop that uses AI to accelerate output without diluting craft, and you'll be expected to operate that way from day one. You can articulate where AI sharpens long-form persuasion and where it weakens it.
- Editorial voice fluency. You can write in the register of an article, not a sales letter dressed in article clothes.
- Demonstrated email and CRM copywriting experience: long-form sales emails, autoresponder sequences, and nurture flows. Portfolio should include email work alongside long-form direct-response samples.
- Demonstrated speed and volume in performance marketing environments. Comfortable shipping multiple drafts a week and iterating from data.
- Comfort working inside compliance rails (FDA-style health claims, FinServ regulatory language, brand guardrails).
- Strong collaboration skills across Creative, Buying, vertical GMs, Editorial, and Brand.
- Self-starter with an entrepreneurial mindset, comfortable in a start-up style operating environment.
- Excellent communication and organizational skills.
Strong Pulses:
- Direct experience with GLP-1, weight loss, debt relief, insurance, or comparable regulated direct-response categories.
- Quiz funnel and branching-narrative copy experience.
- Familiarity with the publisher and native-ad ecosystem (Outbrain, Taboola, sponsored content).
- Comfort reading performance dashboards (Looker, Tableau, in-platform reporting).
- Experience building reusable AI workflows for copy production: templates, Claude Projects or custom GPTs, prompt libraries, or agentic tooling that compounds output without diluting craft.
Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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