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Direct Response Copywriter Jobs in California (NOW HIRING)

City Beauty

Direct Response Copywriter

Burbank, CA

$70K - $90K/yr

Direct response copywriters whose mission will be to combine creative storytelling with proven persuasion to generate scalable ad & sales funnel content. This role focuses on crafting and refining ...

HIGHSCALE

Marketing Copy Writer

Los Angeles, CA · On-site +1

$40K - $70K/yr

A Direct Response Specialist * 2-4 years of experience in copywriting, specifically for DTC brands, e-commerce, or performance marketing agencies. * You understand the difference between "brand ...

Golden Hippo

Senior Copywriter

Los Angeles, CA · On-site +1

$91K - $121K/yr

Required Experience:5+ years of professional, high-output creative writing experience sales or direct response copywriting experience Golden Perks & Benefits: * Comprehensive Healthcare Coverage - We ...

Golden Hippo

Senior Copywriter

Los Angeles, CA · Remote

$91K - $121K/yr

Required Experience: 5+ years of professional, high-output creative writing experience sales or direct response copywriting experience Golden Perks & Benefits: * Comprehensive Healthcare Coverage ...

Incubator Lab

Head of Funnel Strategy

Los Angeles, CA

$5.0K - $9.0K/mo

We need a "full-stack" growth strategist who lives at the intersection of psychology, direct-response copywriting, data, and landing page optimization (LPO). Your mission is to continuously beat ...

True Classic

Creative Strategist

Calabasas, CA · On-site

Demonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertising * Experience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and ...

True Classic

Creative Strategist

Calabasas, CA · Hybrid

Demonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertising * Experience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and ...

True Classic

Creative Strategist

Los Angeles, CA · Hybrid

Demonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertising * Experience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and ...

eJam

Creative Strategist

Santa Ana, CA

... with direct-response effectiveness. Lead Cross-Functional Creative Execution * Act as the strategic lead for a pod consisting of video editors, graphic designers, and copywriters. * Provide clear ...

eJam

Creative Strategist

Santa Ana, CA · On-site

... with direct-response effectiveness. Lead Cross-Functional Creative Execution * Act as the strategic lead for a pod consisting of video editors, graphic designers, and copywriters. * Provide clear ...

eJam

Creative Strategist

Santa Ana, CA · On-site

... with direct-response effectiveness. Lead Cross-Functional Creative Execution * Act as the strategic lead for a pod consisting of video editors, graphic designers, and copywriters. * Provide clear ...

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All JobsDirect Response Copywriter JobsDirect Response Copywriter Jobs in California

Direct Response Copywriter information

See California salary details

$14

$36

$66

How much do direct response copywriter jobs pay per hour?

As of Jul 28, 2026, the average hourly pay for direct response copywriter in California is $36.26, according to ZipRecruiter salary data. Most workers in this role earn between $27.50 and $41.06 per hour, depending on experience, location, and employer.

What does a typical day look like for a Direct Response Copywriter?

A typical day for a Direct Response Copywriter involves researching and writing marketing copy for various channels, such as emails, landing pages, and social media ads, all designed to encourage specific customer actions. You’ll regularly collaborate with marketing strategists, designers, and data analysts to craft, test, and refine high-converting messages. Additionally, you may spend time reviewing campaign performance metrics to optimize future copy and ensure messaging aligns with audience needs. The role is dynamic and fast-paced, offering the chance to see direct results from your efforts and to continuously learn from live feedback.

What is a Direct Response Copywriter job?

A Direct Response Copywriter creates persuasive content designed to prompt immediate action, such as purchasing a product, signing up for a service, or clicking a link. This type of writing is results-driven and focuses on conversions, often used in emails, landing pages, ads, and sales letters. Unlike general copywriting, direct response copy focuses on measurable responses from the audience. Effective direct response copywriters understand psychology, audience pain points, and persuasive techniques to drive engagement and sales.

What does a direct response copywriter do?

A direct response copywriter creates persuasive written content designed to elicit an immediate action from the reader, such as making a purchase or signing up for a service. They craft compelling headlines, calls to action, and sales messages often used in marketing emails, landing pages, and advertisements, relying on understanding consumer psychology and marketing principles.

How much do direct response copywriters make?

Direct response copywriters typically earn between $50,000 and $100,000 annually, with experienced professionals or those working freelance often making more. Compensation varies based on experience, industry, and project scope, and many copywriters supplement income through commissions or performance-based bonuses.

Can you make $10,000 a month with copywriting?

Direct response copywriters can earn $10,000 or more per month, especially when working with high-paying clients, specializing in profitable niches, or building a strong freelance business. Achieving this income typically requires advanced writing skills, marketing knowledge, and a proven track record of successful campaigns. Income levels vary based on experience, reputation, and the volume of work secured.

What are the key skills and qualifications needed to thrive in the Direct Response Copywriter position, and why are they important?

A successful Direct Response Copywriter possesses strong persuasive writing abilities, in-depth understanding of buyer psychology, and experience with marketing fundamentals, usually supported by a relevant degree or portfolio. Familiarity with tools such as CRM platforms, A/B testing software, and analytics tools, as well as certification in digital marketing, is often expected. Exceptional attention to detail, adaptability, and the ability to collaborate with marketing teams set top performers apart. These competencies enable the creation of effective copy that drives immediate customer action and supports measurable business results.

What is the 80/20 rule in copywriting?

The 80/20 rule in copywriting suggests that 80% of results come from 20% of efforts, meaning a copywriter should focus on the most impactful messages and strategies to maximize effectiveness. Prioritizing high-converting headlines, calls to action, and key benefits helps improve campaign performance efficiently.
What are the most commonly searched types of Direct Response Copywriter jobs in California? The most popular types of Direct Response Copywriter jobs in California are:
What are popular job titles related to Direct Response Copywriter jobs in California? For Direct Response Copywriter jobs in California, the most frequently searched job titles are:
What job categories do people searching Direct Response Copywriter jobs in California look for? The top searched job categories for Direct Response Copywriter jobs in California are:
What cities in California are hiring for Direct Response Copywriter jobs? Cities in California with the most Direct Response Copywriter job openings:
Direct Response Copywriter jobs near you
Infographic showing various Direct Response Copywriter job openings in California as of July 2026, with employment types broken down into 2% Locum Tenens, 62% As Needed, 19% Full Time, 3% Part Time, 1% Contract, and 13% Nights. Highlights an 77% Physical, 6% Hybrid, and 17% Remote job distribution, with an average salary of $75,412 per year, or $36.3 per hour.
Direct Response Copywriter

Direct Response Copywriter

City Beauty

Burbank, CA

$70K - $90K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 2 days ago

Job description

WHO WE ARE

City Beauty is a young, growing digital marketing company. We make cutting-edge skincare solutions accessible for women who want to look as young as they feel. Because of our commitment to innovation, our company has seen tremendous growth and has exciting new projects lined up. We have a results-driven environment where you get to see the impact of your work firsthand. Our energetic work space offers a collaborative environment with plenty of opportunity to work as a team.

We're looking for A: Direct response copywriters whose mission will be to combine creative storytelling with proven persuasion to generate scalable ad & sales funnel content. This role focuses on crafting and refining scripts for VSLs and short-form video ads to capture attention and sustain engagement, driving viewers to convert. This role works closely with the Manager, Video Editors, to craft & iterate on persuasive direct response copy, to maximize conversions.

Location: Hybrid, Burbank, CA

What You'll Be Doing:

  • Work onsite 3 days per week to sit alongside video editors, reviewing and refining content in real time for maximum impact
  • Write and edit successful scripts for front-end video sales letters & ads
  • Develop a deep understanding of each product to create accurate, compelling, and persuasive content
  • Conduct research to ensure that written content is accurate
  • Collaborate on a deep level with media buyers, video editors and product development team to ensure direct response copy is accurate, compelling, and persuasive
  • Storytelling - translate product features & ingredients into compelling narratives that connect with viewers emotionally
  • Constantly develop fresh ideas & angles for letter copy, campaigns, hooks, video concepts, etc.
  • Support the growth / acquisition team on other direct response copy needs
  • Drive projects from concept to completion

Qualifications (Note: We strongly encourage you to apply even if you don't tick ALL of these boxes.):

  • Intensive research experience using primary sources
  • Ability to craft engaging, high converting scripts for sales letters & ads
  • Excellent writing, editing, proofreading skills to ensure error-free copy with a readable cadence
  • Skilled at refining copy based on data, feedback, and testing to iterate and improve overall copy performance

The base salary range for this position is $70,000 - $90,000

HERE IS WHAT WE OFFER YOU

  • Competitive salary (DOE)
  • Flexible work arrangements available for most positions
  • Highly valuable employee stock ownership plan (ESOP)
  • Employer-paid benefits (medical, dental, vision, life)
  • Generous matching 401K & 401k Roth plan
  • Unlimited room for growth and results-based pay increases
  • Highly interactive, challenging work with a talented, diverse, passionate team
  • Generous PTO and sick leave


City Beauty is always looking for smart, driven self-starters who are excited to build a place for themselves in one of the most fun, exciting companies in Los Angeles. If you are passionate about beauty and skincare, thrive on community and communication, learning from your failures, and embracing the unexpected, City Beauty just might be the place for you.